December 18, 2022
Pros of linking Search Ads 360 & Google Analytics 4
Reporting & activation features that are unlocked when you link GA4 and SA360
October 18, 2022
Privacy-safe solutions: 1st party data integrations with DV360 & GA4
Learn how your DV360 & GA4 platforms integration is beneficial and future-proof.
September 8, 2022
How GA4 revealed the true Customer journey for PrimeCredit
A case study on how GA4 aided in unifying app & web data for a financial brand
July 19, 2022
Bounce Rate vs Engagement Rate
GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.
May 6, 2022
The sunsetting of Universal Analytics: Everything you need to know
Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times
October 15, 2021
The efficiency & effectiveness of using 3rd party audiences in your targeting strategy
The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.