From Awareness to Conversion: Google Ads Campaigns for E-Commerce
Learn how to drive e-commerce sales with Google Ads and GMP. Explore Demand Gen, Video, and Performance Max campaigns to optimize awareness, engagement, and conversions.
Activating GA4 Data in Google Marketing Platform and Google Ads
Features use cases on how to activate your GA4 data.
Pros of linking Search Ads 360 & Google Analytics 4
Reporting & activation features that are unlocked when you link GA4 and SA360
A Focus on Embedded AI in Search Ads 360 (SA360)
In this post, we spotlight four key AI features, though SA360 offers even more.
Enhanced Measurement in GA4: Addressing Automated Event Tracking & its Challenges
A guide on Enhanced Measurement in GA4, the benefits of automated tracking & its potential issues
5 ways to check your GA4’s Readiness
Implemented GA4, but not sure if you did it right? Here's 5 ways to check if your property is GA4 ready.