Preparing for Change: Navigating the End of Traditional Tracking Methods
Now is the time to re-evaluate your marketing approach. The truth is, the decline of traditional tracking techniques will likely bring limitations to marketing analytics, making remarketing less predictable.
eHandbook: Privacy-Preserving Marketing
Created for users of Google Marketing Platform
FiveStones offers a complete digital handbook that explains how evolving privacy regulations will influence the Google Marketing Platform. It also outlines practical steps for marketers to adopt effective audience targeting and resilient measurement techniques.
Download our eHandbook: Privacy-Preserving Marketing
Please complete our form to receive your digital copy of “Privacy-Preserving Marketing”.
Check out our posts related to Privacy-Preserving Marketing
Future Measurement: The Intersection of AI and Privacy Regulations
In this post, we recap on Google's AI-powered features for enhanced data measurement.
A Focus on Embedded AI in Display & Video 360 (DV360)
Discover how Embedded AI in DV360 advances programmatic advertising.
The Age of Consent
In this article, we’ll delve into utilising consented first party data with privacy-safe features from the Google Marketing Platform
Privacy-Durable DV360: Performance and Scale with Data Privacy Assurance
In this blog post, we’ll focus on DV360's privacy-durable features and explore why they are essential for modern marketers.
Enhanced Measurement in GA4: Addressing Automated Event Tracking & its Challenges
A guide on Enhanced Measurement in GA4, the benefits of automated tracking & its potential issues
3 Durable & Cost-Efficient marketing solutions
Consider our recommended solutions for a durable & cost-efficient marketing
Privacy-safe solutions: 1st party data integrations with DV360 & GA4
Learn how your DV360 & GA4 platforms integration is beneficial and future-proof.