November 29, 2022
3 Durable & Cost-Efficient marketing solutions
Consider our recommended solutions for a durable & cost-efficient marketing
May 6, 2022
The sunsetting of Universal Analytics: Everything you need to know
Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times
April 29, 2022
8 reasons to transition from Google Ads to Campaign Manager 360
As a gateway into the Google Marketing Platform and more advanced digital marketing, Campaign Manager 360 is an effective solution for organisations currently using Google Ads
January 27, 2022
Best practices for frequency capping in the Google Marketing Platform in 2021
Frequency capping allows you to limit the number of times your ads appear for any given user, improving reach and effectiveness of your digital ads
December 2, 2021
7 Advanced Media Planning strategies for video in APAC
With research showing video directly increases leads and sales, understanding how to plan your video media is key to its success - here, we provide you with some advanced media planning strategies for video in APAC.