Best practices for frequency capping in the Google Marketing Platform in 2021
Frequency capping allows you to limit the number of times your ads appear for any given user, improving reach and effectiveness of your digital ads
7 Advanced Media Planning strategies for video in APAC
With research showing video directly increases leads and sales, understanding how to plan your video media is key to its success - here, we provide you with some advanced media planning strategies for video in APAC.