5 types of media buying available in Display & Video 360 (DV360)
DV360 has 5 different types of media buying & deals available including, open auction, private auctions, preferred deals, programmatic guaranteed and tag-based IOs, learn more.
Best practices for frequency capping in the Google Marketing Platform in 2021
Frequency capping allows you to limit the number of times your ads appear for any given user, improving reach and effectiveness of your digital ads
7 Advanced Media Planning strategies for video in APAC
With research showing video directly increases leads and sales, understanding how to plan your video media is key to its success - here, we provide you with some advanced media planning strategies for video in APAC.
6 Steps for creating Data-Driven Creative in Google Studio
Learn how to drive conversions, customer relationships and efficiencies through data-driven creative builds in the GMP’s Studio & Display & Video 360 (DV360)
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.
Campaign Manager 360 Gets Your Business Ready for Digital Transformation
We explore a case study of one of our clients, a world-class timepiece brand, and how they used Campaign Manager to help evolve their digital transformation.