13 different types of reporting available in Display & Video 360 (DV360)
We explore 13 different types of reporting available in Display & Video 360 (DV360) that you can leverage for greater insight and measurement of your programmatic & digital media campaigns.
The efficiency & effectiveness of using 3rd party audiences in your targeting strategy
The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.
Website Optimisation, 10 Best Practices You Can Use
Our experts share top tips on managing the process of website optimisation and how to achieve your experimentation objectives, in a systematic manner.