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Google Marketing Platform

Google Marketing PlatformAnalytics數據分析Data-Driven MarketingGoogle Marketing Platform數據驅動的行銷活動
什麼是Floodlight代碼和Floodlight活動? 1

December 22, 2020

什麼是Floodlight代碼和Floodlight活動?

作為Google Marketing Platform的轉化跟踪系統,Floodlight代碼和活動可收集該網站用一系列獨特的用戶行為信息

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Google Marketing PlatformConsultant's ViewUncertain TimesGoogle Marketing Platform顧問的觀點不確定時期
顧問的觀點-不確定時期的數據驅動型行銷:通過阻止第三方Cookie來管理2020年不斷變化的私隱問題 2

October 23, 2020

顧問的觀點-不確定時期的數據驅動型行銷:通過阻止第三方Cookie來管理2020年不斷變化的私隱問題

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Google Marketing PlatformNews消息Data-Driven MarketingGoogle Marketing Platform數據驅動的行銷活動
顧問的觀點:新BCG洞察報告(第1部分) - 87%的品牌同意第一方數據對數位行銷非常重要 3

September 18, 2020

顧問的觀點:新BCG洞察報告(第1部分) – 87%的品牌同意第一方數據對數位行銷非常重要

在BCG最近發布的新報告“在亞太區對第一方數據負責的行銷機構”中,FiveStones深入研究了組織如何在Google Marketing Platform中利用這些洞察

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Google Marketing PlatformData-Driven MarketingGoogle Marketing Platform數據驅動的行銷活動Analytics 360Analytics 360
Salesforce Marketing Cloud 中的 Google Analytics 360(GA360)受眾激活(精確目標) 4

June 26, 2020

Salesforce Marketing Cloud 中的 Google Analytics 360(GA360)受眾激活(精確目標)

在這裡,我們會探討如何將Google Analytics 360(GA360)與Salesforce Marketing Cloud融合,從GA360到Marketing Cloud的優勢及受眾激活。

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