How GA4 revealed the true Customer journey for PrimeCredit
A case study on how GA4 aided in unifying app & web data for a financial brand
Bounce Rate vs Engagement Rate
GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.
The sunsetting of Universal Analytics: Everything you need to know
Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times
The efficiency & effectiveness of using 3rd party audiences in your targeting strategy
The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.
Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021
With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ
Understanding the user journey with the Campaign Manager 360 Path to Conversion report
Campaign Manager 360’s Path to Conversion report can be used by marketers and organisations to better understand the user journey and drive prospects more efficiently down the sales funnel