Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021
With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ
Understanding the user journey with the Campaign Manager 360 Path to Conversion report
Campaign Manager 360’s Path to Conversion report can be used by marketers and organisations to better understand the user journey and drive prospects more efficiently down the sales funnel
5 Multi-channel Funnels reports available within Google Analytics
Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions
Consultant’s view: 3 ways Google Analytics 4 can help your analytics strategy
With the recent release of Google Analytics 4, we look at three key reasons why Google have made changes to the world's most prominent web analytics platform
7 benefits of using Google Data Studio for data visualisation
We explore what is data visualisation, benefits of data visualisation and how Google Data Studio can help you scale, manage and interpret your organisation’s data in real-time
What are Floodlight Activities (Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour