Privacy-safe solutions: 1st party data integrations with DV360 & GA4
Learn how your DV360 & GA4 platforms integration is beneficial and future-proof.
How does automation in Social Display ads help you?
An introduction to automated Social Display Ads
How GA4 revealed the true Customer journey for PrimeCredit
A case study on how GA4 aided in unifying app & web data for a financial brand
Buying YouTube ads in DV360
In this article, we learn about the benefits of buying Youtube and other media via the DV360 platform
Bounce Rate vs Engagement Rate
GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.
13 different types of reporting available in Display & Video 360 (DV360)
We explore 13 different types of reporting available in Display & Video 360 (DV360) that you can leverage for greater insight and measurement of your programmatic & digital media campaigns.