Privacy-safe solutions: 1st party data integrations with DV360 & GA4 1

Privacy-safe solutions: 1st party data integrations with DV360 & GA4

Learn how your DV360 & GA4 platforms integration is beneficial and future-proof.

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How does automation in Social Display ads help you? 2

How does automation in Social Display ads help you?

An introduction to automated Social Display Ads

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How GA4 revealed the true Customer journey for PrimeCredit 3

How GA4 revealed the true Customer journey for PrimeCredit

A case study on how GA4 aided in unifying app & web data for a financial brand

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6 Steps to Journey from UA to GA4 4

6 Steps to Journey from UA to GA4

A detailed guide on how to migrate from UA to GA4

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Buying YouTube ads in DV360 5

Buying YouTube ads in DV360

In this article, we learn about the benefits of buying Youtube and other media via the DV360 platform

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Bounce Rate vs Engagement Rate 6

Bounce Rate vs Engagement Rate

GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.

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8 reasons to transition from Google Ads to Campaign Manager 360 (CM360)

8 reasons to transition from Google Ads to Campaign Manager 360

As a gateway into the Google Marketing Platform and more advanced digital marketing, Campaign Manager 360 is an effective solution for organisations currently using Google Ads

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