Visualising CM360 Data for Actionable Customer Insights
Transform CM360 data into clear, actionable customer journey insights.
CM360: New Creative and Measurement Capabilities through Expanded Partnerships
CM360 streamlines workflows with new partnerships.
8 reasons to transition from Google Ads to Campaign Manager 360
As a gateway into the Google Marketing Platform and more advanced digital marketing, Campaign Manager 360 is an effective solution for organisations currently using Google Ads
Understanding the user journey with the Campaign Manager 360 Path to Conversion report
Campaign Manager 360’s Path to Conversion report can be used by marketers and organisations to better understand the user journey and drive prospects more efficiently down the sales funnel
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)
With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.