How in-housing the Google Marketing Platform can power your first-party data in Greater China
With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.
The explosion of streaming services in Asia-Pacific
Streaming services, particularly through subscription-based providers, have seen significant growth over the last decade and even more so with lockdowns during the pandemic.
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.