What are Floodlight Activities (Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)
With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.
6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360
With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.
Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)
Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce Marketing Cloud, the benefits and audience activation from GA360 to Marketing Cloud.
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates