Data-Driven Marketing Archives

AnalyticsData-Driven MarketingAnalytics 360

October 20, 2020

9 differences between Google Analytics (free) and Google Analytics 360 (GA360) for Universal Analytics

Data-Driven MarketingCampaign Manager 360Technology Buying

6 advantages of using Campaign Manager 360 in 2020

September 29, 2020

6 advantages of using Campaign Manager 360 as your Ad-Server

Data-Driven MarketingData StudioCase Study

September 18, 2020

9 best practices for building a Google Data Studio dashboard in 2020

Data-Driven MarketingDNA of Digital MaturityDigital Marketing Maturity

September 16, 2020

DNA of Digital Marketing Maturity: What is Data-driven Marketing?

Data-Driven MarketingPaid SearchSA360

September 8, 2020

How to leverage contextual signals with Auction-Time Bidding in Search Ads 360 (SA360)

Data-Driven MarketingDynamic CreativeDynamic Remarketing

June 22, 2020

10 Research-Backed Benefits of Dynamic Remarketing

With only 2% of web visitors converting on their first visit, we explore 10 research-backed benefits of Dynamic Remarketing to bring prospects back to convert on your site

Google Marketing PlatformNewsData-Driven Marketing

June 22, 2020

Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing

With the recent release of BCG’s new report ‘Responsible Marketing With First-Party Data In Asia Pacific’, FiveStones deep dive into how organisations can leverage these insights across the Google Marketing Platform

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Data-Driven Marketing