Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021
With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ
5 steps organisations in South-east Asia are using to collect first-party data
South-east Asia is a growing region when it comes to digital advertising, here, we’ll explore the 5 key steps that organisations in South-east Asia are using to collect first-party data for their digital advertising
The importance of enriching your first-party data during uncertainty
Despite the uncertainty brought about by COVID-19, the digital ad industry has long been shifting towards a more first-party data focused future, here we take an in-depth look at this shift.
How in-housing the Google Marketing Platform can power your first-party data in Greater China
With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.
5 Multi-channel Funnels reports available within Google Analytics
Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions
10 Digital Marketing & Ad Trends for 2021 from a Google Marketing Platform Sales Partner
After a unique year in 2020, we explore some digital marketing & ad trends that we are expecting in 2021 as a Google Marketing Sales Partner
7 benefits of using Google Data Studio for data visualisation
We explore what is data visualisation, benefits of data visualisation and how Google Data Studio can help you scale, manage and interpret your organisation’s data in real-time