Buying YouTube ads in DV360
In this article, we learn about the benefits of buying Youtube and other media via the DV360 platform
Bounce Rate vs Engagement Rate
GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.
13 different types of reporting available in Display & Video 360 (DV360)
We explore 13 different types of reporting available in Display & Video 360 (DV360) that you can leverage for greater insight and measurement of your programmatic & digital media campaigns.
8 reasons to transition from Google Ads to Campaign Manager 360
As a gateway into the Google Marketing Platform and more advanced digital marketing, Campaign Manager 360 is an effective solution for organisations currently using Google Ads
15 types of audience targeting available in Display & Video 360 (DV360)
Here, we explore the 15 types of audience targeting available in DV360, some applications for each and why the targeting in DV360 make it the best DSP in the market