15 types of audience targeting available in Display & Video 360 (DV360)
Here, we explore the 15 types of audience targeting available in DV360, some applications for each and why the targeting in DV360 make it the best DSP in the market
5 types of media buying available in Display & Video 360 (DV360)
DV360 has 5 different types of media buying & deals available including, open auction, private auctions, preferred deals, programmatic guaranteed and tag-based IOs, learn more.
7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each
Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times
How in-housing the Google Marketing Platform can power your first-party data in Greater China
With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.
Understanding the user journey with the Campaign Manager 360 Path to Conversion report
Campaign Manager 360’s Path to Conversion report can be used by marketers and organisations to better understand the user journey and drive prospects more efficiently down the sales funnel