6 tips for leveraging digital trends across South-East Asia for 2021
As one of the globe's fastest growing regions online, we explore South-east Asia’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance
5 steps organisations in South-east Asia are using to collect first-party data
South-east Asia is a growing region when it comes to digital advertising, here, we’ll explore the 5 key steps that organisations in South-east Asia are using to collect first-party data for their digital advertising
The importance of enriching your first-party data during uncertainty
Despite the uncertainty brought about by COVID-19, the digital ad industry has long been shifting towards a more first-party data focused future, here we take an in-depth look at this shift.
How in-housing the Google Marketing Platform can power your first-party data in Greater China
With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.
The explosion of streaming services in Asia-Pacific
Streaming services, particularly through subscription-based providers, have seen significant growth over the last decade and even more so with lockdowns during the pandemic.
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.