Display & Video 360 (DV360)

As the longest official Google Marketing Platform (GMP) Sales Partner in Asia-Pacific, FiveStones specialises in providing integrated Ad Technology products and services across digital media, paid search, creative, and analytics.

FiveStones provides Ad Technology, Training & Enablement, Outsourced Operations & Digital Maturity Solutions for programmatic advertising in the Google Marketing Platform’s industry-leading Demand-side Platform (DSP), Display & Video 360 or DV360 (also known as DoubleClick Bid Manager).

Typically implemented through a Demand-side Platform or DSP, programmatic advertising is the process of buying and selling digital ads with software and contextually serving those ads based on complex algorithms.

A Demand-side Platform or DSP, is an advertising technology (AdTech) software that allows advertisers and media buyers to automatically bid on digital media inventory such as display, video and mobile from a wide range of publishers, making the ad-buying process significantly faster, cheaper and more efficient.

Formerly known as DoubleClick Bid Manager, Display & Video 360 or DV360, is Google’s Demand-side Platform for executing and reporting on full-scale digital media and programmatic campaigns across a range of high-quality inventory, through a variety of available deal & buy types.

Following being named by Garner as a leader in Ad Tech in 2019 and 2020, Google’s Display & Video 360 has again been named a leader in the 2021 Magic Quadrant for Ad Tech report. With advanced planning and analytics tools, proprietary reach and data, and dominant ecosystem position identified as strengths and the reason for the recognition, when you procure a DV360 license, you can be rest assured that you are working with industry-leading Ad Technology.

Pricing in Display & Video 360 is dependent on the type of inventory and monthly spend threshold you will have in the platform, however, FiveStones provides competitive pricing across the entire Google Marketing Platform suite of products, including Display & Video 360. Contact your local FiveStones team to arrange a call to discuss pricing.

FiveStones provides Google Display & Video 360 product licenses and services to both organisations and agencies alike. As an agency-friendly Google Marketing Platform Sales Partner, we work with many organisations to in-house their Google Display & Video 360 product licenses and help them work with their agencies in the delivery of their Data-driven Marketing campaigns.

Yes, as a Google Marketing Platform Sales Partner, FiveStones provides fundamentals, advanced and customised training for Google Display & Video 360 and the Google Marketing Platform’s suite of products for both organisations and agencies.

Yes, whether you have procured a Google Display & Video 360 license from us or not, we can support your usage of Google Display & Video 360 with a managed media service. Contact your local FiveStones team to find out how we can help.

For more information on Display & Video 360 and digital media buying in the Google Marketing Platform, read our blog on the benefits of transitioning from Google Ads to Display & Video 360 (DV360) or get in touch with your local FiveStones team.