Blibli OMG, an Indonesian retailer with over 200 stores, partnered with FiveStones to prove digital ads drive offline impact. They faced challenges linking online exposure to physical visits and lacked the infrastructure to capture conversions. To solve this without first-party data, FiveStones optimized for high-intent online signals and established a rigorous online to offline attribution system.
Key Results
- +65% Cost Efficiency: Surpassed industry benchmarks by over 65% during the three-month campaign period.
- Validated Offline Impact: Success was confirmed through a combination of campaign impressions and verified store visits.
- -85% CPA Reduction: Achieved an 85% drop in cost per store visit through continuous optimization.
- 4x Engagement Surge: Increased CTR by fourfold, signaling significantly higher intent throughout the marketing funnel.
Read the full case study to see how FiveStones used reliable online signal like Geography, and rigorous online to offline attribution to validate Blibli OMG’s offline impact