We Want To Help You, Better
Our series of podcast recordings features our solutions consultants answering ad tech questions sent in by our customers. The objective? Helping you to better apply advertising solutions.
Mapping A User Journey in GA4
In our inaugural podcast, our solutions expert Andaru answers a Google Analytics 4 (GA4) question sent in by our customer, who’s facing the issue of mapping user journey from their content site to conversion site – a pretty common scenario by marketers.
Reports in GA4 vs Google Ads
In this episode, solutions expert Andaru dissects a common platform measurement dilemma: Google Ads vs Google Analytics. Both are under Google, so why is the data in reports so different, post-integration?
Common SEM Challenges
In part 1 of this podcast, our solutions consultant Hans introduces the SEM challenges faced by digital marketers, and how it can be a real struggles sometimes. There are solutions, but it’s not necessarily easy.
Demo: Bid Strategy Setup in Search Ads 360
In part 2 of this podcast, our Search Ads 360 (SA360)/SEM expert Hans does a demo of the platform, focusing on how flexible the bid strategy setups can be.