Programmatic Consulting

Display and video ads are an essential part in a campaign media mix. It is not only useful in driving brand awareness for upper marketing funnel audience, but it is also critical in generating conversions in the purchase journey. The richness in ad formats and its variety in technology allow marketers to plan and execute the campaign creatively.
To max out on the potential of the display and video campaign, marketers often need a sophisticated platform and assistance from the platform experts to translate their plans into actions.

The right choice of media, carefully designed creative message, wisely use of the audience data are the three key elements in display and video campaign strategies. A good programmatic solution allows marketers to buy all sorts of inventory, to reach the target audience at scale, and to serve relevant and personalised messages at ease.
Programmatic experts in FiveStones assist agencies and marketers in achieving all these goals by providing customised and in-depth campaign strategy consultation.

Optimisation is both an art and a science. With campaign data, marketers are able to analyse campaign performance. It is an ongoing effort to find out what works and what doesn’t work, so they are then able to make informed choices, adjust the digital marketing strategy and achieve better results.
Having the experience to make sense of the data is as important as, if not more so than, having the technology to do so. The benefit of having the FiveStones team work on optimisation is that you have the best of both worlds. Not only can you thrive on our wealth of knowledge and experience in developing the optimisation tactics that’s right for you, but you can also leverage on the machine learning technology that gives an extra boost to your campaign performance.

How do we rate the success of a campaign? By impressions, clicks or the quality of audience? And how do we verify on purchased inventory? Does the platform have fraud filtering? Having a reliable platform such as GMP means nothing if no one knows how the features are applied. The power of measurement doesn’t rely on a fine programmatic system alone. Marketers need a knowledgable technology partner to provide meaningful interpretation and actionable insights.

As an expert in programmatic solutions, FiveStones empowers your team with the access to the platforms and skills to plan, execute and optimise digital campaigns with integrated technologies. FiveStones operates as a Display & Video 360 Sales Partner and consultant around the region. We currently have media trading services in Greater China and South East Asia regions. We also provide different levels of support and training for self-serviced customers.