Google’s Campaign Manager 360 (CM360) is significantly enhancing its capabilities with a series of strategic integrations and updates aimed at streamlining advertising workflows, accelerating creative production, and deepening cross-channel insights. As highlighted in Google’s official blog, these updates reflect Google’s continued investment in helping advertisers navigate today’s complex media landscape with greater agility and impact.
From creative development to campaign activation and measurement, CM360 is cementing its role as the central hub of modern marketing operations.
Accelerating Creative Workflows with Generative AI
To help marketers move faster and smarter in creative production, CM360 is integrating with two leading generative AI platforms: Adobe GenStudio and Typeface.
Both platforms enable brands to generate personalized, on-brand content at scale—designed for automated, multi-channel campaigns. With these integrations, creative assets can be directly ingested into CM360, enabling faster content creation, real-time updates, and streamlined campaign launches. These enhancements are rolling out progressively throughout the year.
This collaboration brings the power of generative AI directly into CM360, reducing production bottlenecks and boosting creative agility.
Streamlining Campaign Tracking Across Platforms
CM360 is simplifying campaign tracking with expanded automated support for Demand Gen campaign and a range of YouTube ad formats via Google Ads, including:
- Skippable In-Stream
- Non-Skippable In-Stream
- Bumper Ads
- Responsive Video Ads (multi-format)
Support for Search and Performance Max (PMax) campaigns is expected later this year.
This update eliminates the need to request manual tracker assignments via Google Ads support—reducing setup time and complexity while enabling more efficient campaign launches and optimizations.
In addition, CM360’s integration with The Trade Desk further simplifies campaign setup by reducing manual tag exports and uploads. This helps ensure consistent, reliable measurement for media buys executed through The Trade Desk.
Deeper Cross-Channel Insights for Smarter Media Decisions
CM360 is also expanding its role as a unified measurement platform—delivering deeper insights across CTV, digital video, and programmatic platforms. Advertisers will benefit from expanded coverage, including:
- YouTube
- Top-tier streaming content (e.g., Hulu, Disney+, Netflix)
- DSPs like Display & Video 360 (DV360)
- Social
- Direct buy
With cross-media reach and frequency (rolling out soon) reporting, marketers can clearly see where digital and linear TV investments are overlapping or reaching distinct audiences. These insights help advertisers better evaluate CTV performance and make more strategic, data-driven decisions across their media mix.
Conclusion: CM360 Evolves to Meet Modern Marketing Demands
With these updates, Campaign Manager 360 is advancing to meet the evolving demands of today’s marketing landscape. By accelerating creative workflows, streamlining campaign tracking, and enriching cross-channel measurement, CM360 empowers advertisers to drive greater efficiency and stronger outcomes.
As these features roll out throughout the year, advertisers and agencies are encouraged to explore how CM360’s expanded capabilities can elevate their marketing operations and unlock new growth opportunities.