Velotric, a fast-growing e-bike brand founded in Shenzhen in 2018, wanted a precise and comprehensive view of their e-commerce performance. The goal was to ensure their analytics kept pace with growing sales and increasingly complex customer journeys. FiveStones partnered with them to implement a server-side Google Tag Manager (sGTM) architecture, creating a first-party data environment that strengthens control, privacy, and resilience against browser limitations.
Key Results
- <1% discrepancy between GA4 transaction data and Shopify sales.
- A holistic and accurate view of the customer journey from acquisition to purchase.
- 27% revenue uplift and 20% conversion uplift, driven by more reliable, actionable insights.
- Improved data quality by minimizing client-side data loss.
Discover how Velotric partnered with FiveStones to implement server-side GTM and GA4, achieving precise e-commerce tracking and a holistic view of the customer journey.