A Chinese footwear brand wanted an effective targeting strategy, as their campaign was for a competitive Black Friday period. FiveStones consulted the company on the complexities of programmatic marketing, while demonstrating the impact of premium inventory on campaign performance.
Key Results
- 5X ROAS
- Successfully balanced cost efficiency & awareness, by leveraging a mix of premium & open marketplace inventories.
- Generated high-quality campaign data to fuel machine learning & to enhance future performance.
Learn through this showcase how the brand partnered with FiveStones to leverage a mix of premium and open marketplace inventories to achieve an optimal campaign result.