Supercharge Your Campaigns: Unlock Demand Gen's Power in Display & Video 360

Since October 2024, Demand Gen campaigns have been seamlessly integrated into Display & Video 360 (DV360), enabling advertisers to manage reach across YouTube, Discover, and Gmail from a single, powerful platform. This integration enhances efficiency, improves performance, and unlocks new avenues for audience engagement.

Demand Gen goes beyond traditional YouTube advertising, extending your brand’s presence to Discover and Gmail. This expansion opens doors to a broader, more diverse audience, fostering richer engagement opportunities.

📈 Proven Results:

Advertisers combining video and image assets in Demand Gen campaigns saw a 20% increase in conversions at the same Cost Per Action (CPA) compared to video-only campaigns. (Source: Google internal data, Jan–Feb 2024).

Video ads in Demand Gen campaigns delivered comparable conversion volumes to Video Action campaigns while maintaining a similar CPA. (Source: Google internal data, July 2024, YouTube & GVP inventory, Google Ads).

1. Massive Audience Expansion:

Tap into a potential audience of up to 3 billion monthly users across YouTube, Discover, and Gmail. (Source: Google internal data, July 2023).

2. Dynamic Multi-Format Storytelling:

Craft compelling brand narratives by seamlessly blending video and image ads within a single campaign, maximizing creative impact.

3. Precision Audience Targeting:

Leverage sophisticated lookalike segments to connect with new prospects who mirror your most valuable customers, driving higher relevance and conversion rates.

Managing Demand Gen campaigns in DV360 offers marketers more than just reach—they provide access to enterprise-grade tools that aren’t available in Google Ads. Advertisers can tighten efficiencies, control, and safeguards across their Demand Gen campaigns.

Here are some of the key advantages you gain when running Demand Gen in DV360:

1. Floodlight-Powered Bidding Mastery

Optimize campaigns with Google Marketing Platform’s Floodlight technology, eliminating conversion duplication and delivering precise, cross-channel performance measurement. 

2. Centralized Management for Peak Productivity

DV360 simplifies media buying with centralized campaign management and reporting across channels, freeing up time to focus on higher-priority tasks. For advertisers using Campaign Manager 360 (CM360) and DV360, the integration automates YouTube ad creative syncing and tracking, eliminating manual trafficking. This not only saves time and reduces errors but also ensures greater accuracy and consistency across campaigns, including Demand Gen types.

3. Holistic Frequency Control

Running Demand Gen in DV360 enables a more unified approach to ad frequency management, helping to minimize user fatigue and media wastage. With DV360, you can better control exposure compared to other YouTube line items, such as Video Reach or Video View, by managing frequency across all formats, inventory sources, and campaign types. This not only applies to cross-exchange inventory but also extends to all YouTube and Google-operated formats, ensuring effective frequency management and eliminating unnecessary ad repetition.

4. Enhanced Brand Safety Through Platform Integration

Running a Demand Gen campaign in DV360 means you can ensure a secure advertising environment, thanks to the ability to add third-party verification from YouTube’s brand safety partners This option allows you further safeguarding your brand’s reputation.

Don’t miss out on the game-changing potential of Demand Gen in DV360. With its expanded reach, versatile creative capabilities, and advanced optimization tools, you can scale your campaigns and achieve unparalleled marketing success.

Start maximizing your campaign performance today!