{"id":95789,"date":"2026-04-23T16:11:37","date_gmt":"2026-04-23T08:11:37","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/2026-%e5%b9%b4%e7%9a%84-google-ads-%e5%af%b9-display-video-360-dv360-%ef%bc%9a%e6%9c%89%e4%bd%95%e5%8c%ba%e5%88%ab%ef%bc%9f\/"},"modified":"2026-04-23T16:11:37","modified_gmt":"2026-04-23T08:11:37","slug":"2026-%e5%b9%b4%e7%9a%84-google-ads-%e5%af%b9-display-video-360-dv360-%ef%bc%9a%e6%9c%89%e4%bd%95%e5%8c%ba%e5%88%ab%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/dv360-zh-hans\/2026-%e5%b9%b4%e7%9a%84-google-ads-%e5%af%b9-display-video-360-dv360-%ef%bc%9a%e6%9c%89%e4%bd%95%e5%8c%ba%e5%88%ab%ef%bc%9f\/","title":{"rendered":"2026 \u5e74\u7684 Google Ads \u5bf9 Display &amp; Video 360 (DV360) \uff1a\u6709\u4f55\u533a\u522b\uff1f"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; border_color=&#8221;color-147140&#8243; border_style=&#8221;dotted&#8221; uncode_shortcode_id=&#8221;157890&#8243; css=&#8221;.vc_custom_1774930636455{margin-top: 50px !important;margin-right: 50px !important;margin-bottom: 50px !important;margin-left: 50px !important;border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;]<b>\u7701\u6d41\uff1aGoogle Ads \u5bf9 DV360<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u548c Display &amp; Video 360 (DV360) \u5728\u6570\u5b57\u5e7f\u544a\u4e2d\u626e\u6f14\u7740\u4e0d\u540c\u7684\u89d2\u8272\u3002Google Ads \u4e13\u6ce8\u4e8e\u5728 Google \u65d7\u4e0b\u81ea\u8425 (O&amp;O) \u73af\u5883\uff08\u5982\u641c\u7d22\u548c YouTube\uff09\u4e2d\u8fd0\u884c\u5e7f\u544a\u7cfb\u5217\uff0c\u800c DV360 \u662f\u4e00\u4e2a\u7a0b\u5e8f\u5316\u9700\u6c42\u65b9\u5e73\u53f0 (DSP)\uff0c\u8ba9\u5e7f\u544a\u4e3b\u80fd\u591f\u5728\u591a\u4e2a\u53d1\u5e03\u5546\u3001\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90\u4e2d\u8d2d\u4e70\u5a92\u4f53\u3002 <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ads <\/b><span style=\"font-weight: 400;\">\u6700\u9002\u5408\u5728 Google \u751f\u6001\u7cfb\u7edf\u5185\u8fdb\u884c\u5feb\u901f\u7684\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b\u3001\u6355\u6349\u641c\u7d22\u9700\u6c42\u4ee5\u53ca\u4ee5\u6548\u679c\u4e3b\u5bfc\u7684\u8425\u9500\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DV360<\/b> <span style=\"font-weight: 400;\">\u652f\u6301\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u7b56\u7565\uff0c\u5305\u62ec\u8fde\u63a5\u5230\u4f18\u8d28\u53d1\u5e03\u5546\u3001\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a (PMP) \u4ea4\u6613\u3001\u9ad8\u7ea7\u53d7\u4f17\u6846\u67b6\uff0c\u4ee5\u53ca\u4e0e Google Analytics 4 (GA4)\u3001<a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/3027419?hl=en\" target=\"_blank\" rel=\"noopener\">Floodlight<\/a> \u548c <a href=\"https:\/\/fivestones.net\/google-marketing-platform-2\/#cm\" target=\"_blank\" rel=\"noopener\">Campaign Manager 360 <\/a>\u7b49\u5de5\u5177\u7684\u6df1\u5ea6\u96c6\u6210\u3002 <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u8bb8\u591a\u5e7f\u544a\u4e3b\u800c\u8a00\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f\u540c\u65f6\u4f7f\u7528\u8fd9\u4e24\u4e2a\u5e73\u53f0\uff1aGoogle Ads \u6355\u6349\u9ad8\u610f\u5411\u9700\u6c42\uff0c\u800c DV360 \u5219\u901a\u8fc7\u7a0b\u5e8f\u5316\u5a92\u4f53\u548c\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90\u73af\u5883\u6269\u5927\u89e6\u8fbe\u8303\u56f4\u3002 <\/span><\/p>\n<p><b>\u5feb\u901f\u89e3\u7b54\uff1a <\/b><span style=\"font-weight: 400;\">Google Ads \u662f\u4e13\u4e3a Google \u751f\u6001\u7cfb\u7edf\u5185\u7684\u5e7f\u544a\u7cfb\u5217\u800c\u8bbe\uff0c\u800c DV360 \u662f\u4e00\u4e2a\u7a0b\u5e8f\u5316 DSP\uff0c\u7528\u4e8e\u8de8\u53d1\u5e03\u5546\u548c\u4ea4\u6613\u5e73\u53f0\u4e4b\u95f4\u8d2d\u4e70\u5e7f\u544a\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;443939&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;441469&#8243;]<span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6b63\u5728\u6bd4\u8f83 Google Ads \u548c Display &amp; Video 360 (DV360)\uff0c\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\u5b83\u4eec\u4e0d\u53ef\u4e92\u6362\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u65e8\u5728 Google \u73af\u5883\uff08\u5982\u641c\u7d22\u548c YouTube\uff09\u4e2d\u5b9e\u73b0\u6613\u4e8e\u4f7f\u7528\u7684\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b\u3002\u800c DV360 \u5219\u662f Google Marketing Platform \u7684\u9700\u6c42\u65b9\u5e73\u53f0 (DSP)\uff0c\u4e13\u4e3a\u7a0b\u5e8f\u5316\u5a92\u4f53\u8d2d\u4e70\u3001\u66f4\u5e7f\u6cdb\u7684\u5e7f\u544a\u8d44\u6e90\u8986\u76d6\u3001\u66f4\u4e30\u5bcc\u7684\u53d7\u4f17\u7b56\u7565\u4ee5\u53ca\u4e0e Floodlight\u3001Google Analytics 4 (GA4) \u548c Campaign Manager 360 (CM360) \u7b49\u5de5\u5177\u7684\u96c6\u6210\u800c\u8bbe\u8ba1\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 2026 \u5e74\uff0c\u771f\u6b63\u7684\u95ee\u9898\u4e0d\u662f\u54ea\u4e2a\u5e73\u53f0\u201c\u66f4\u597d\u201d\uff0c\u800c\u662f  <\/span><b>\u60a8\u60f3\u8981\u6267\u884c\u4ec0\u4e48\u6837\u7684\u5a92\u4f53\u7b56\u7565\u3002<br \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u8bb8\u591a\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0cGoogle Ads \u662f\u5408\u9002\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u80fd\u5feb\u901f\u542f\u52a8\u3001\u66f4\u6613\u4e8e\u7ba1\u7406\uff0c\u5e76\u4e14\u6709\u6548\u6267\u884c\u6548\u679c\u4e3b\u5bfc\u7684\u5e7f\u544a\u7cfb\u5217\u3002\u5bf9\u4e8e\u5176\u4ed6\u54c1\u724c\u800c\u8a00\uff0c\u5c24\u5176\u662f\u6267\u884c\u66f4\u9ad8\u7ea7\u7684\u5a92\u4f53\u7b56\u7565\u7684\u54c1\u724c\uff0cDV360 \u5219\u5f00\u653e\u4e86\u4e00\u4e2a\u66f4\u5e9e\u5927\u7684\u7a0b\u5e8f\u5316\u751f\u6001\u7cfb\u7edf\uff0c\u5e76\u53ef\u5bf9\u5e7f\u544a\u8d44\u6e90\u3001\u53d7\u4f17\u548c\u8861\u91cf\u8fdb\u884c\u66f4\u591a\u63a7\u5236\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6df1\u5165\u63a2\u8ba8\u4e4b\u524d\uff0c\u8fd9\u662f\u4e86\u89e3\u533a\u522b\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u3002<\/span>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;198238&#8243;]\n<table>\n<thead>\n<tr>\n<b><\/b><\/p>\n<th>\u529f\u80fd<\/th>\n<th><b>Google Ads<\/b><\/th>\n<th><b>Display &amp; Video 360<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>\u5e73\u53f0\u7c7b\u578b <\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u5e7f\u544a\u5e73\u53f0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7a0b\u5e8f\u5316 DSP<\/span><\/td>\n<p>\n<\/tr>\n<tr>\n<td><b>\u5e7f\u544a\u8d44\u6e90\u8986\u76d6<\/b><\/td>\n<td><span style=\"font-weight: 400;\"><\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google \u65d7\u4e0b\u8d44\u6e90\uff08\u641c\u7d22\u3001YouTube\u3001Gmail\u3001\u5c55\u793a\u5e7f\u544a\u7f51\u7edc\uff09<\/span><\/td>\n<p>70 \u591a\u4e2a\u4ea4\u6613\u5e73\u53f0\u3001\u4f18\u8d28\u53d1\u5e03\u5546\u3001\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a<br \/>\n<\/tr>\n<tr>\n<td><b>\u53d7\u4f17\u7b56\u7565<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u6807\u51c6\u5b9a\u4f4d\u9009\u9879<\/span><\/td>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<td>\u9ad8\u7ea7\u53d7\u4f17\u5206\u5c42\u548c\u6570\u636e\u96c6\u6210<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;884488&#8243;]<span style=\"font-weight: 400;\">\u8fd9\u5bf9\u6bd4\u7a81\u51fa\u4e00\u4e2a\u5173\u952e\u70b9\uff1aGoogle Ads \u4fa7\u91cd\u4e8e<\/span><b>\u9ad8\u6548\u6fc0\u6d3b<\/b><span style=\"font-weight: 400;\">\uff0c\u800c DV360 \u4e13\u4e3a<\/span><b>\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u7b56\u7565\u548c\u5a92\u4f53\u534f\u4f5c<\/b><span style=\"font-weight: 400;\">\u800c\u6784\u5efa\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;897580&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;128420&#8243;]<span style=\"font-weight: 400;\">\u4ec0\u4e48\u662f Google Ads\uff1f<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;95756&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;589245&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;209729&#8243;]<span style=\"font-weight: 400;\">Google Ads \u662f Google \u7684\u4e3b\u8981\u5e7f\u544a\u5e73\u53f0\uff0c\u7528\u4e8e\u5728 Google \u65d7\u4e0b\u81ea\u8425 (O&amp;O) \u5a92\u4f53\u8d44\u6e90\u548c\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff08\u5982\u641c\u7d22\u3001YouTube\u3001Gmail\u3001\u8d2d\u7269\u548c Google \u5c55\u793a\u5e7f\u544a\u7f51\u7edc\uff09\u4e2d\u8fd0\u884c\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9e\u9645\u4e0a\uff0cGoogle Ads \u901a\u5e38\u662f\u5e0c\u671b\u5feb\u901f\u542f\u52a8\u5e7f\u544a\u7cfb\u5217\uff0c\u5e76\u9488\u5bf9\u660e\u786e\u7684\u4e1a\u52a1\u6210\u6548\u8fdb\u884c\u4f18\u5316\u7684\u5e7f\u544a\u4e3b\u7684\u9996\u9009\u5e73\u53f0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u7b56\u7565\u4fa7\u91cd\u4e8e\u4ee5\u4e0b\u65b9\u9762\u65f6\uff0c\u5b83\u7684\u6548\u679c\u5c24\u5176\u597d\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u641c\u7d22\u6355\u6349\u73b0\u6709\u9700\u6c42<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8fd0\u884c YouTube \u5e7f\u544a\u7cfb\u5217<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u652f\u6301\u6548\u679c\u8425\u9500\u76ee\u6807<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5feb\u901f\u5b8c\u6210\u8bbe\u7f6e\u548c\u6fc0\u6d3b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u56e0\u4e3a\u8be5\u5e73\u53f0\u5728\u5185\u90e8\u5904\u7406\u4e86\u8bb8\u591a\u590d\u6742\u7684\u6280\u672f\uff0c\u56e2\u961f\u53ef\u4ee5\u66f4\u4e13\u6ce8\u4e8e\u5e7f\u544a\u7cfb\u5217\u6548\u679c\uff0c\u800c\u4e0d\u662f\u7a0b\u5e8f\u5316\u7684\u67b6\u6784\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;166980&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;356999&#8243;]<span style=\"font-weight: 400;\">\u4ec0\u4e48\u662f Display &amp; Video 360\uff1f<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;95758&#8243; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;835663&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;158841&#8243;]<span style=\"font-weight: 400;\">Display &amp; Video 360 (DV360) \u662f Google Marketing Platform \u7528\u4e8e\u7a0b\u5e8f\u5316\u5a92\u4f53\u8d2d\u4e70\u7684\u9700\u6c42\u65b9\u5e73\u53f0 (DSP)\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DSP \u662f\u4e00\u79cd\u6280\u672f\uff0c\u53ef\u81ea\u52a8\u8d2d\u4e70\u8de8\u53d1\u5e03\u5546\u548c\u4ea4\u6613\u5e73\u53f0\u7684\u6570\u5b57\u5e7f\u544a\uff0c\u4ece\u800c\u8ba9\u5e7f\u544a\u4e3b\u80fd\u591f\u8de8\u5404\u79cd\u73af\u5883\u89e6\u8fbe\u76ee\u6807\u53d7\u4f17\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DV360 \u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u4e00\u4e2a\u5e73\u53f0\u4e0a\u89c4\u5212\u548c\u7ba1\u7406\u8de8\u591a\u4e2a\u6e20\u9053\u7684\u5e7f\u544a\u7cfb\u5217<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7ec4\u7ec7\u548c\u6fc0\u6d3b\u53d7\u4f17\u6570\u636e\uff0c\u5b9e\u73b0\u66f4\u7cbe\u51c6\u7684\u5b9a\u4f4d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8bbf\u95ee\u8de8\u591a\u4e2a\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u548c\u4f18\u8d28\u53d1\u5e03\u5546\u7684\u5e7f\u544a\u8d44\u6e90<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u4e0e <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.google.com\/doubleclick\/studio\/\" target=\"_blank\" rel=\"noopener\">Studio<\/a> <\/span><span style=\"font-weight: 400;\">\u548c CM360 \u7684\u96c6\u6210\u6765\u6295\u653e\u9ad8\u7ea7\u5e7f\u544a\u7d20\u6750\u683c\u5f0f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u66f4\u5e7f\u6cdb\u7684\u8861\u91cf\u751f\u6001\u7cfb\u7edf\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u548c\u8861\u91cf\u6548\u679c\uff0c\u5305\u62ec\u9ad8\u7ea7\u7684\u57fa\u4e8e\u6210\u6548\u7684\u4fe1\u53f7\u548c\u7b2c\u4e09\u65b9\u5e7f\u544a\u6280\u672f\u96c6\u6210 <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5f53\u5e7f\u544a\u4e3b\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b\u65f6\uff0cDV360 \u5c31\u4f1a\u53d8\u5f97\u7279\u522b\u6709\u4ef7\u503c\u3002\u5b83\u4e13\u4e3a\u9700\u8981\u66f4\u5e7f\u6cdb\u5e7f\u544a\u8d44\u6e90\u8986\u76d6\u3001\u66f4\u590d\u6742\u7684\u53d7\u4f17\u6846\u67b6\u4ee5\u53ca\u5a92\u4f53\u8d2d\u4e70\u4e0e\u8861\u91cf\u4e4b\u95f4\u96c6\u6210\u7684\u7b56\u7565\u800c\u8bbe\u8ba1\u3002 <\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;158559&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;568202&#8243;]<span style=\"font-weight: 400;\">Google Ads \u4e0e DV360 \u7684\u4e3b\u8981\u533a\u522b<\/span>[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;147708&#8243;]<strong>1.0. \u5e7f\u544a\u8d44\u6e90\u8986\u76d6\u8303\u56f4<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;934873&#8243;]<span style=\"font-weight: 400;\">\u8fd9\u4e24\u4e2a\u5e73\u53f0\u6700\u660e\u663e\u7684\u533a\u522b\u4e4b\u4e00\u662f\u5404\u81ea\u53ef\u4ee5\u8bbf\u95ee\u7684\u5e7f\u544a\u8d44\u6e90\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u4e3b\u8981\u4fa7\u91cd\u4e8e Google \u65d7\u4e0b\u5e7f\u544a\u8d44\u6e90\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u641c\u7d22<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gmail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google \u5c55\u793a\u5e7f\u544a\u7f51\u7edc<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u8bbe\u7f6e\u5bf9\u8bb8\u591a\u5e7f\u544a\u4e3b\u6765\u8bf4\u6548\u679c\u5f88\u597d\uff0c\u56e0\u4e3a\u5b83\u7b80\u5316\u4e86\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b\uff0c\u5e76\u4e14\u6709\u8db3\u4ee5\u6ee1\u8db3\u5176\u9700\u6c42\u7684\u6c34\u5e73\u7684\u5e7f\u544a\u8d44\u6e90\u3002<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0cDV360 \u8de8\u8d8a\u4e00\u4e2a\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u751f\u6001\u7cfb\u7edf\u8fd0\u884c\u3002\u8be5\u5e73\u53f0\u8fde\u63a5\u5230 70 \u591a\u4e2a\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff0c\u5e76\u652f\u6301\u4ee5\u4e0b\u683c\u5f0f\uff1a <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c55\u793a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u89c6\u9891<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u97f3\u9891<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8054\u7f51\u7535\u89c6<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4f7f\u5f97\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8de8\u5e7f\u6cdb\u7684\u53d1\u5e03\u5546\u8d2d\u4e70\u5e7f\u544a\u8d44\u6e90\uff0c\u800c\u4e0d\u662f\u4e3b\u8981\u4f9d\u8d56 Google \u7684\u73af\u5883\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5173\u6ce8\u4f18\u8d28\u5e7f\u544a\u4f4d\u3001\u53d1\u5e03\u5546\u591a\u6837\u6027\u548c\u8de8\u6e20\u9053\u7a0b\u5e8f\u5316\u8986\u76d6\u7684\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u8fd9\u4e2a\u66f4\u5e7f\u6cdb\u7684\u751f\u6001\u7cfb\u7edf\u5c31\u6210\u4e3a\u4e86\u4e00\u4e2a\u91cd\u8981\u4f18\u52bf\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;107157&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;126407&#8243;]<strong>2.0. \u79c1\u4e0b\u4ea4\u6613\u5e02\u573a (PMP) \u8d2d\u4e70<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;187360&#8243;]<span style=\"font-weight: 400;\">\u5f53\u5e7f\u544a\u4e3b\u5e0c\u671b\u83b7\u53d6\u72ec\u5bb6\u7684\u5e7f\u544a\u8d44\u6e90\u65f6\uff0c\u4f1a\u51fa\u73b0\u53e6\u4e00\u4e2a\u4e3b\u8981\u533a\u522b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u65f6\u671f\uff08\u5982\u4e3b\u8981\u96f6\u552e\u5b63\uff09\uff0c\u516c\u5f00\u7ade\u4ef7\u73af\u5883\u53ef\u80fd\u4f1a\u53d8\u5f97\u9971\u548c\u3002\u8bb8\u591a\u5e7f\u544a\u4e3b\u90fd\u5728\u7ade\u6807\u76f8\u540c\u7684\u5c55\u793a\u6b21\u6570\uff0c\u8fd9\u4f1a\u63a8\u9ad8\u6210\u672c\u5e76\u964d\u4f4e\u53ef\u89c1\u5ea6\u3002 <\/span>[\/vc_column_text][vc_single_image media=&#8221;94663&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;71&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;480964&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185491&#8243;]<span style=\"font-weight: 400;\">DV360 \u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u8fdb\u884c<\/span><b>\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a (PMP) \u4ea4\u6613<\/b><span style=\"font-weight: 400;\">\uff0c\u53d1\u5e03\u5546\u5728\u5176\u4e2d\u76f4\u63a5\u5411\u4e70\u65b9\u63d0\u4f9b\u5e7f\u544a\u8d44\u6e90\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u53ef\u4ee5\u5e26\u6765\u591a\u9879\u4f18\u52bf\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8bbf\u95ee\u77e5\u540d\u53d1\u5e03\u5546\uff08\u5982<\/span> <b>The Guardian\u3001Vogue \u6216 Netflix \u548c Disney+ \u7b49\u4e3b\u8981\u6d41\u5a92\u4f53\u73af\u5883<\/b>\uff09<span style=\"font-weight: 400;\">\u7684\u4f18\u8d28\u53d1\u5e03\u5546\u5e7f\u544a\u8d44\u6e90<\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f18\u5148\u8bbf\u95ee\u5e7f\u544a\u8d44\u6e90<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u53d1\u5e03\u5546\u7b2c\u4e00\u65b9\u53d7\u4f17\u4fe1\u53f7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u7cbe\u9009\u73af\u5883\u83b7\u5f97\u66f4\u5f3a\u7684\u54c1\u724c\u4fdd\u969c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e Google Ads \u4e3b\u8981\u4fa7\u91cd\u4e8e Google \u5e7f\u544a\u8d44\u6e90 \u548c\u516c\u5f00\u7ade\u4ef7 \u73af\u5883\uff0c\u56e0\u6b64 PMP \u8d2d\u4e70\u901a\u5e38\u901a\u8fc7 DV360 \u7b49\u7a0b\u5e8f\u5316\u5e73\u53f0\u8fdb\u884c\u5904\u7406\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5bf9\u5176\u5e7f\u544a\u5c55\u793a\u4f4d\u7f6e\u66f4\u6709\u6218\u7565\u773c\u5149\u7684\u54c1\u724c\uff0cPMP \u4ea4\u6613\u53ef\u80fd\u6210\u4e3a\u5a92\u4f53\u7b56\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;768575&#8243; link=&#8221;url:%23download-pmp-handbook|&#8221;]\u5bf9\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a\u6709\u5174\u8da3\uff1f\u4e0b\u8f7d\u6211\u4eec\u7684\u76f8\u5173\u6307\u5357\uff01[\/vc_button][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;970745&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;198378&#8243;]<strong>3.0. \u53d7\u4f17\u7b56\u7565<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;100977&#8243;]Google Ads \u63d0\u4f9b\u4e86\u5e7f\u6cdb\u7684\u5b9a\u4f4d\u529f\u80fd\uff0c\u5305\u62ec\u4eba\u53e3\u7edf\u8ba1\u7ec6\u5206\u3001\u5174\u8da3\u76f8\u4f3c\u53d7\u4f17\u3001\u6709\u8d2d\u4e70\u610f\u5411\u7684\u53d7\u4f17\u548c\u5ba2\u6237\u6570\u636e\u3002<span style=\"font-weight: 400;\">\u5bf9\u4e8e\u8bb8\u591a\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u4e9b\u9009\u9879\u5c31\u8db3\u591f\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0cDV360 \u4e13\u4e3a\u66f4\u5206\u5c42\u7684\u53d7\u4f17\u6846\u67b6\u800c\u8bbe\u8ba1\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;94800&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;382981&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;157451&#8243;]<span style=\"font-weight: 400;\">\u5e7f\u544a\u4e3b\u53ef\u4ee5\u7ec4\u5408\u591a\u4e2a\u6570\u636e\u6e90\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7b2c\u4e00\u65b9\u53d7\u4f17\u6570\u636e\uff0c\u4f8b\u5982\u6765\u81ea CRM \u7684\u6570\u636e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google \u53d7\u4f17\u7ec6\u5206<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7b2c\u4e09\u65b9\u6570\u636e\u63d0\u4f9b\u5546<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Floodlight \u8f6c\u5316\u6d3b\u52a8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GA4 \u53d7\u4f17<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u56e0\u4e3a DV360 \u5728\u66f4\u5e7f\u6cdb\u7684 Google Marketing Platform \u751f\u6001\u7cfb\u7edf\u5185\u8fd0\u884c\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4f7f\u7528\u81ea\u5df1\u7684\u884c\u4e3a\u6570\u636e\u6765\u6784\u5efa\u66f4\u590d\u6742\u7684\u53d7\u4f17\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4f7f\u56e2\u961f\u80fd\u591f\u8d85\u8d8a<em>\u201c\u6211\u4eec\u53ef\u4ee5\u5b9a\u4f4d\u8c01\uff1f\u201d<\/em>\u7684\u7b80\u5355\u95ee\u9898\uff0c\u8f6c\u800c\u601d\u8003\u66f4\u5177\u6218\u7565\u6027\u7684\u95ee\u9898\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u4f55\u5728\u8de8\u5e7f\u544a\u7cfb\u5217\u4e2d\u6784\u5efa\u53d7\u4f17\u6846\u67b6\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5982\u4f55\u907f\u514d\u7ec6\u5206\u53d7\u4f17\u7fa4\u91cd\u53e0\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7b2c\u4e00\u65b9\u6570\u636e\u5982\u4f55\u6269\u5927\u7a0b\u5e8f\u5316\u8986\u76d6\u8303\u56f4\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u54c1\u724c\u7684\u53d7\u4f17\u7b56\u7565\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0cDV360 \u7684\u7075\u6d3b\u6027\u4e5f\u53d8\u5f97\u66f4\u6709\u4ef7\u503c\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;151541&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;122923&#8243;]<strong>4.0. \u51fa\u4ef7\u4fe1\u53f7\u548c\u4f18\u5316<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;191921&#8243;]<span style=\"font-weight: 400;\">Google Ads \u548c DV360 \u90fd\u4f7f\u7528\u81ea\u52a8\u5316\u51fa\u4ef7\u7cfb\u7edf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u652f\u6301\u5f3a\u5927\u7684\u667a\u80fd\u51fa\u4ef7\u6a21\u578b\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (Target CPA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (Target ROAS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6700\u5927\u5316\u8f6c\u5316\u6b21\u6570<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">DV360 \u4e5f\u63d0\u4f9b\u81ea\u52a8\u5316\u51fa\u4ef7\uff0c\u4f46\u540c\u65f6\u63d0\u4f9b<\/span><b>\u81ea\u5b9a\u4e49\u51fa\u4ef7\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\uff0c\u5141\u8bb8\u5e7f\u544a\u4e3b\u4f7f\u7528\u5e7f\u544a\u4e3b\u5b9a\u4e49\u7684\u4fe1\u53f7\u8fdb\u884c\u4f18\u5316\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;95761&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;164688&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;175508&#8243;]<span style=\"font-weight: 400;\">\u5f53\u4e0e GA4 \u548c Floodlight \u8861\u91cf\u96c6\u6210\u65f6\uff0cDV360 \u51fa\u4ef7\u6a21\u578b\u53ef\u4ee5\u7eb3\u5165\u4ee5\u4e0b\u4fe1\u53f7\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u52a0\u6743\u8f6c\u5316<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ba2\u6237\u4ef7\u503c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ea4\u6613\u4ef7\u503c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u5b9a\u4e49\u4e1a\u52a1 KPI<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5e0c\u671b\u5176\u51fa\u4ef7\u903b\u8f91\u80fd\u591f\u53cd\u6620\u66f4\u590d\u6742\u4e1a\u52a1\u6210\u6548\u7684\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u79cd\u7075\u6d3b\u6027\u975e\u5e38\u6709\u7528\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;130631&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;102566&#8243;]<strong>5.0. \u9488\u5bf9\u6210\u719f\u516c\u53f8\u6574\u5408\u8861\u91cf\u548c\u5e7f\u544a\u6280\u672f\u67b6\u6784<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;535472&#8243;]<span style=\"font-weight: 400;\">\u53e6\u4e00\u4e2a\u91cd\u8981\u533a\u522b\u5728\u4e8e\u6bcf\u4e2a\u5e73\u53f0\u5982\u4f55\u8fde\u63a5\u5230\u66f4\u5e7f\u6cdb\u7684\u5e7f\u544a\u6280\u672f\u6808\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u80fd\u591f\u63d0\u4f9b\u62a5\u544a\uff0c\u5176\u4e2d\u5305\u542b\u539f\u751f\u5e73\u53f0\u6570\u636e\u548c\u96c6\u6210\u7684 GA4 \u6570\u636e\uff0c\u4f8b\u5982<\/span><span style=\"font-weight: 400;\">\u5173\u952e GA4 \u6307\u6807\uff08\u4f8b\u5982\uff0c\u4f1a\u8bdd\u3001\u8df3\u51fa\u7387\uff09<\/span>\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0cDV360 \u65e8\u5728\u4f5c\u4e3a<\/span> <b>Google Marketing Platform \u751f\u6001\u7cfb\u7edf<\/b>\u7684\u4e00\u90e8\u5206\u8fd0\u884c\uff0c\u8861\u91cf\u4fe1\u53f7\u53ef\u4ee5\u5728\u5176\u4ed6\u4f01\u4e1a\u89e3\u51b3\u65b9\u6848\u4e2d\u5171\u4eab\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fivestones.net\/google-marketing-platform-2\/#cm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Campaign Manager 360<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fivestones.net\/google-marketing-platform-2\/#sa360\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Ads 360<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics 4<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Floodlight \u662f GMP \u4e2d\u4f7f\u7528\u7684\u4e3b\u8981\u4ee3\u7801\u690d\u5165\u7cfb\u7edf\uff0c\u53ef\u5b9e\u73b0\u8de8\u5e7f\u544a\u7cfb\u5217\u8f6c\u5316\u8ddf\u8e2a\uff0c\u5e76\u6709\u52a9\u4e8e\u51cf\u5c11\u6d89\u53ca\u591a\u4e2a\u6e20\u9053\u65f6\u7684\u91cd\u590d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u5a92\u4f53\u8d2d\u4e70\u3001\u8861\u91cf\u548c\u53d7\u4f17\u6570\u636e\u5728\u4e00\u4e2a\u5171\u4eab\u67b6\u6784\u4e2d\u8fde\u63a5\u65f6\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u8de8\u5e7f\u544a\u7cfb\u5217\u5f62\u6210<\/span><b>\u66f4\u4e00\u81f4\u7684\u6548\u679c\u6d1e\u5bdf<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u968f\u7740\u7ec4\u7ec7\u53d1\u5c55\u51fa<\/span><b>\u66f4\u6570\u5b57\u6210\u719f<\/b><span style=\"font-weight: 400;\">\u7684\u8861\u91cf\u6846\u67b6\uff0cDV360 \u901a\u5e38\u4f1a\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;366197&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;212339&#8243;]\u603b\u7ed3[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;158655&#8243;]<span style=\"font-weight: 400;\">\u6bd4\u8f83 Google Ads \u548c DV360 \u7684\u6700\u4f73\u65b9\u5f0f\u4e0d\u662f\u95ee\u54ea\u4e2a\u5e73\u53f0\u603b\u4f53\u4e0a\u66f4\u597d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u4e2a\u66f4\u597d\u7684\u95ee\u9898\u662f\uff1a<\/span><b>\u60a8\u7684\u7b56\u7565\u9700\u8981\u591a\u5927\u7a0b\u5ea6\u7684\u5a92\u4f53\u63a7\u5236\u3001\u53d7\u4f17\u6210\u719f\u5ea6\u3001\u5e7f\u544a\u8d44\u6e90\u8d28\u91cf\u548c\u8861\u91cf\u6df1\u5ea6\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u76ee\u6807\u662f\u5728 Google \u73af\u5883\u5185\u5b9e\u73b0\u5feb\u901f\u6fc0\u6d3b\u548c\u5f3a\u5927\u7684\u6548\u679c\u8425\u9500\uff0cGoogle Ads \u901a\u5e38\u662f\u5408\u9002\u7684\u9009\u62e9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u7b56\u7565\u9700\u8981\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u8bbf\u95ee\u3001\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90 \u8d2d\u4e70\u3001\u66f4\u6df1\u5c42\u7684\u53d7\u4f17\u6846\u67b6 \u548c\u5177\u6709\u524d\u77bb\u6027\u7684\u5e7f\u544a\u6280\u672f\u96c6\u6210\uff0cDV360 \u901a\u5e38\u662f\u66f4\u597d\u7684\u5e73\u53f0\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;538091&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;971780&#8243;]<span style=\"font-weight: 400;\">\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u4f18\u8d28\u7a0b\u5e8f\u5316\u8d2d\u4e70\u7684\u4fe1\u606f\uff1f<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;652554&#8243; el_id=&#8221;download-pmp-handbook&#8221;]<span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u4e86\u89e3 PMP \u7b56\u7565\u5728\u5b9e\u8df5\u4e2d\u5982\u4f55\u8fd0\u4f5c\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u7684<\/span><b>\u300aDV360 \u79c1\u4e0b\u4ea4\u6613\u5e02\u573a\u7b56\u7565\u624b\u518c\u300b<\/b><span style=\"font-weight: 400;\">\uff0c\u5176\u4e2d\u89e3\u91ca\u4e86\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e3a\u4ec0\u4e48\u516c\u5f00\u7ade\u4ef7\u5728\u9ad8\u5cf0\u671f\u8d2d\u4e70\u53d8\u5f97\u53d7\u9650<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PMP \u4ea4\u6613\u5982\u4f55\u5f00\u542f\u4f18\u8d28\u5e7f\u544a\u4f4d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8425\u9500\u4eba\u5458\u5728\u6784\u5efa\u9ad8\u4ef7\u503c\u7a0b\u5e8f\u5316\u5e7f\u544a\u7cfb\u5217\u65f6\u5e94\u4f18\u5148\u8003\u8651\u7684\u4e8b\u9879<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_raw_html]PHNjcmlwdCBzcmM9Imh0dHBzOi8vanMuaHNmb3Jtcy5uZXQvZm9ybXMvZW1iZWQvNDY3OTczNy5qcyIgZGVmZXI+PC9zY3JpcHQ+CjxkaXYgY2xhc3M9ImhzLWZvcm0tZnJhbWUiIGRhdGEtcmVnaW9uPSJuYTEiIGRhdGEtZm9ybS1pZD0iMmEzZGQ5YzItZTZmYi00Njc1LWI2OTgtNzJiNDViM2UxZTY2IiBkYXRhLXBvcnRhbC1pZD0iNDY3OTczNyI+PC9kaXY+[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;111604&#8243;]\u5e38\u89c1\u95ee\u9898\u89e3\u7b54[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185302&#8243;]\n<h3><b>Google Ads \u4e0e Display &amp; Video 360 \u7684\u4e3b\u8981\u533a\u522b\u662f\u4ec0\u4e48\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads \u4e0e Display &amp; Video 360 (DV360) \u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u5b83\u4eec\u65e8\u5728\u652f\u6301\u7684\u5e7f\u544a\u5e73\u53f0\u7c7b\u578b\u3002<\/span><\/p>\n<p><b>Google Ads<\/b><span style=\"font-weight: 400;\"> \u4e13\u4e3a\u4e3b\u8981\u5728 Google \u73af\u5883\uff08\u5982\u641c\u7d22\u3001YouTube\u3001\u8d2d\u7269\u548c Google \u5c55\u793a\u5e7f\u544a\u7f51\u7edc\uff09\u5185\u8fd0\u884c\u5e7f\u544a\u7cfb\u5217\u800c\u6784\u5efa\u3002\u5b83\u4e13\u6ce8\u4e8e\u9ad8\u6548\u7684\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b\u548c\u6548\u679c\u5bfc\u5411\u7684\u5e7f\u544a\u3002 <\/span><\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c<b>DV360 <\/b><span style=\"font-weight: 400;\">\u662f\u4e00\u4e2a<\/span><b>\u7a0b\u5e8f\u5316\u9700\u6c42\u65b9\u5e73\u53f0 (DSP)<\/b><span style=\"font-weight: 400;\"> \u5141\u8bb8\u5e7f\u544a\u4e3b\u8de8\u66f4\u5e7f\u6cdb\u7684\u53d1\u5e03\u5546 \u548c\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\u751f\u6001\u7cfb\u7edf\u8d2d\u4e70\u5a92\u4f53\u3002\u5b83\u652f\u6301\u9ad8\u7ea7\u529f\u80fd\uff0c\u4f8b\u5982\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a\u4ea4\u6613\u3001\u4f18\u8d28\u53d1\u5e03\u5546\u5e7f\u544a\u8d44\u6e90 \u8bbf\u95ee\u3001\u66f4\u590d\u6742\u7684\u53d7\u4f17\u7b56\u7565\uff0c\u4ee5\u53ca\u4e0e Floodlight \u548c Campaign Manager 360 \u7b49\u8861\u91cf\u5de5\u5177\u7684\u6df1\u5ea6\u96c6\u6210\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b80\u800c\u8a00\u4e4b\uff0c<\/span><b>Google Ads \u4e13\u6ce8\u4e8e Google \u751f\u6001\u7cfb\u7edf\u5185\u7684\u6548\u679c\u8425\u9500<\/b><span style=\"font-weight: 400;\">\uff0c\u800c<\/span> <b>DV360 \u5219\u652f\u6301\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u5a92\u4f53\u8d2d\u4e70\u548c\u66f4\u9ad8\u7ea7\u7684\u5e7f\u544a\u7b56\u7565<\/b>\u3002<\/p>\n<h3><b>\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u4f7f\u7528 Google Ads\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f53\u5e7f\u544a\u7cfb\u5217\u76f8\u5bf9\u7b80\u5355\u660e\u4e86\uff0c\u4e14\u6fc0\u6d3b\u901f\u5ea6\u5f88\u91cd\u8981\u65f6\uff0cGoogle Ads \u901a\u5e38\u662f\u66f4\u597d\u7684\u9009\u62e9\u3002<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b83\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b\u6548\u679c\u6700\u4f73\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google \u7684 O&amp;O \u5e7f\u544a\u8d44\u6e90\u8db3\u591f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u60a8\u7684\u7b56\u7565\u4fa7\u91cd\u4e8e<b>\u6355\u6349\u73b0\u6709\u641c\u7d22\u9700\u6c42<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube<\/b> <span style=\"font-weight: 400;\">\u662f\u4e3b\u8981\u7684\u89c6\u9891\u6e20\u9053<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e7f\u544a\u7cfb\u5217\u76ee\u6807<\/span><b>\u4ee5\u6548\u679c\u4e3a\u5bfc\u5411<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u56e2\u961f\u9700\u8981<\/span><b>\u66f4\u5feb\u3001\u66f4\u7b80\u5355\u7684\u5e7f\u544a\u7cfb\u5217\u542f\u52a8<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0cGoogle Ads \u7684\u7b80\u4fbf\u6027\u548c\u6613\u7528\u6027\u6210\u4e3a\u4f18\u52bf\u3002<\/span><\/p>\n<h3><b>\u4ec0\u4e48\u65f6\u5019\u5e94\u8be5\u4f7f\u7528 Display &amp; Video 360 (DV360)\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f53\u5a92\u4f53\u7b56\u7565\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u5e76\u4e14\u9700\u8981\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u529f\u80fd\u65f6\uff0cDV360 \u5c31\u4f1a\u66f4\u6709\u7528\u3002<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e7f\u544a\u4e3b\u901a\u5e38\u5728\u9700\u8981\u4ee5\u4e0b\u529f\u80fd\u65f6\u9009\u62e9 DV360\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8bbf\u95ee<\/span><b>\u4f18\u8d28\u53d1\u5e03\u5546\u5e7f\u544a\u8d44\u6e90<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a (PMP) \u4ea4\u6613<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u7684<\/span><b>\u9ad8\u7ea7\u53d7\u4f17\u6846\u67b6<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5a92\u4f53\u8d2d\u4e70\u4e0e\u8861\u91cf\u5de5\u5177<\/b>\u4e4b\u95f4\u66f4\u5f3a\u7684\u96c6\u6210<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u54c1\u724c\u5728\u7a0b\u5e8f\u5316\u5a92\u4f53\u548c\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u65b9\u9762\u6295\u5165\u66f4\u591a\uff0cDV360 \u63d0\u4f9b\u4e86\u652f\u6301\u8fd9\u4e9b\u65b9\u6cd5\u6240\u9700\u7684\u57fa\u7840\u67b6\u6784\u3002<\/span><\/p>\n<h3><b>\u5e7f\u544a\u4e3b\u53ef\u4ee5\u540c\u65f6\u4f7f\u7528 Google Ads \u548c DV360 \u5417\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u53ef\u4ee5\u3002 \u5bf9\u4e8e\u8bb8\u591a\u5e7f\u544a\u4e3b\u800c\u8a00\uff0cGoogle Ads \u548c DV360 \u662f <\/span><b>\u4e92\u8865\u5e73\u53f0\u800c\u975e\u66ff\u4ee3\u54c1<\/b>\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ads <\/b><span style=\"font-weight: 400;\">\u53ef\u4ee5\u901a\u8fc7\u641c\u7d22\u548c YouTube \u6355\u6349\u9ad8\u610f\u5411\u9700\u6c42<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DV360<\/b> <span style=\"font-weight: 400;\">\u53ef\u4ee5\u901a\u8fc7\u7a0b\u5e8f\u5316\u5c55\u793a\u3001\u89c6\u9891\u548c\u4f18\u8d28\u53d1\u5e03\u5546 \u73af\u5883\u6269\u5927\u8986\u76d6\u8303\u56f4<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u540c\u65f6\u4f7f\u7528\u8fd9\u4e24\u4e2a\u5e73\u53f0\u5141\u8bb8\u5e7f\u544a\u4e3b\u5c06<\/span><b>\u6548\u679c\u8425\u9500\u4e0e\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u5a92\u4f53\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\u76f8\u7ed3\u5408\u3002<\/span><\/p>\n<h3><b>DV360 \u6bd4 Google Ads \u66f4\u597d\u5417\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">DV360 \u4e0d\u4e00\u5b9a\u6bd4 Google Ads \u66f4\u597d \u2014 \u8fd9\u4e24\u4e2a\u5e73\u53f0\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u76ee\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u901a\u5e38\u662f\u4e13\u6ce8\u4e8e<\/span><b>\u76f4\u63a5\u54cd\u5e94\u5e7f\u544a\u7cfb\u5217\u3001\u6355\u6349\u641c\u7d22\u9700\u6c42\u4ee5\u53ca\u5728 Google \u751f\u6001\u7cfb\u7edf\u5185\u5feb\u901f\u6fc0\u6d3b\u5e7f\u544a\u7cfb\u5217<\/b><span style=\"font-weight: 400;\">\u7684\u5e7f\u544a\u4e3b\u7684\u66f4\u597d\u9009\u62e9\u3002<\/span><\/p>\n<p>\u5f53\u5e7f\u544a\u4e3b\u9700\u8981<b>\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u8986\u76d6\u8303\u56f4\u3001\u4f18\u8d28\u53d1\u5e03\u5546\u5e7f\u544a\u8d44\u6e90\u3001\u79c1\u4e0b\u4ea4\u6613\u5e02\u573a\u4ea4\u6613\u3001\u9ad8\u7ea7\u53d7\u4f17\u7b56\u7565\uff0c\u4ee5\u53ca\u8de8 Google Marketing Platform \u7684\u6df1\u5ea6\u8861\u91cf\u96c6\u6210\u65f6<\/b><span style=\"font-weight: 400;\">\uff0cDV360 \u53d8\u5f97\u66f4\u6709\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u8bb8\u591a\u7ec4\u7ec7\u800c\u8a00\uff0c\u6700\u6709\u6548\u7684\u65b9\u6cd5\u662f<\/span><b>\u540c\u65f6\u4f7f\u7528\u8fd9\u4e24\u4e2a\u5e73\u53f0<\/b>\uff0c\u5176\u4e2d Google Ads \u652f\u6301\u6548\u679c\u8425\u9500\uff0c\u800c DV360 \u652f\u6301\u66f4\u5e7f\u6cdb\u7684\u7a0b\u5e8f\u5316\u5a92\u4f53\u8d2d\u4e70\u3002<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads \u5bf9 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