{"id":95613,"date":"2025-11-19T11:34:25","date_gmt":"2025-11-19T03:34:25","guid":{"rendered":""},"modified":"2025-11-19T11:34:25","modified_gmt":"2025-11-19T03:34:25","slug":"dv360-%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%88%98%e6%9c%af%e6%89%8b%e5%86%8c%ef%bc%9a%e8%b5%a2%e5%8f%96%e4%ba%9a%e5%a4%aa%e5%81%87%e6%97%a5%e9%94%80%e5%94%ae%e6%97%ba%e5%ad%a3%e7%9a%843%e4%b8%aa%e6%ad%a5","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/dv360-zh-hans\/dv360-%e7%a8%8b%e5%ba%8f%e5%8c%96%e6%88%98%e6%9c%af%e6%89%8b%e5%86%8c%ef%bc%9a%e8%b5%a2%e5%8f%96%e4%ba%9a%e5%a4%aa%e5%81%87%e6%97%a5%e9%94%80%e5%94%ae%e6%97%ba%e5%ad%a3%e7%9a%843%e4%b8%aa%e6%ad%a5\/","title":{"rendered":"DV360 \u7a0b\u5e8f\u5316\u6218\u672f\u624b\u518c\uff1a\u8d62\u53d6\u4e9a\u592a\u5047\u65e5\u9500\u552e\u65fa\u5b63\u76843\u4e2a\u6b65\u9aa4"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;190576&#8243;]<b>\u957f\u8bdd\u77ed\u8bf4<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;210285&#8243;]<span style=\"font-weight: 400;\">\u4e9a\u592a\u5730\u533a\u9ad8\u8fbe2100\u4ebf\u7f8e\u5143\u7684\u7a0b\u5e8f\u5316\u8425\u9500\u5e02\u573a\uff0c\u7531\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u548c\u96f6\u552e\u5a92\u4f53\u8fd9\u4e24\u5927\u6838\u5fc3\u6e20\u9053\u9a71\u52a8\uff0c\u4f46\u5b83\u4eec\u4e4b\u95f4\u5f88\u5c11\u534f\u540c\u5408\u4f5c\u3002\u8fd9\u4efd3\u6b65\u6218\u672f\u624b\u518c\u5c06\u5411\u8425\u9500\u4eba\u5458\u5c55\u793a\u5982\u4f55\u901a\u8fc7  <\/span><b>Display &amp; Video 360\uff08DV360\uff09<\/b><span style=\"font-weight: 400;\">\u6574\u5408\u8fd9\u4e24\u4e2a\u6e20\u9053\uff0c\u4e3a\u53cc\u5341\u4e00\u3001\u9ed1\u8272\u661f\u671f\u4e94\u7b49\u7ebf\u4e0a\u8d2d\u7269\u6d3b\u52a8\u53ca\u540e\u7eed\u8282\u65e5\u5236\u5b9a\u5168\u6e20\u9053\u6218\u7565\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7b2c1\u6b65\uff1a<\/b> <span style=\"font-weight: 400;\">\u4f7f\u7528\u4f18\u8d28<\/span> <b>CTV \u5e7f\u544a\u8d44\u6e90<\/b><span style=\"font-weight: 400;\">\uff08\u5982 Netflix\u3001Viu\u3001BVOD\uff09\u5728\u4fc3\u9500\u524d\u5efa\u7acb\u9ad8\u610f\u5411\u53d7\u4f17\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7b2c2\u6b65\uff1a<\/b> <span style=\"font-weight: 400;\">\u5c06<\/span><b>\u7ad9\u5916 DV360 \u5546\u52a1\u53d7\u4f17<\/b><span style=\"font-weight: 400;\">\u4e0e<\/span> Shopee \u548c Lazada \u7b49\u5e73\u53f0\u4e0a\u7684<b>\u7ad9\u5185\u96f6\u552e\u5e7f\u544a<\/b><span style=\"font-weight: 400;\">\u76f8\u7ed3\u5408\uff0c\u6700\u5927\u5316\u8f6c\u5316\u7387\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7b2c3\u6b65\uff1a<\/b> <span style=\"font-weight: 400;\">\u5728\u4fc3\u9500\u540e\u91cd\u65b0\u5438\u5f15<\/span><b>\u89c2\u770b\u7528\u6237\u548c\u8d2d\u4e70\u7528\u6237<\/b><span style=\"font-weight: 400;\">\uff0c\u4ee5\u63a8\u52a8\u53cc\u5341\u4e8c\u548c\u5723\u8bde\u8282\u671f\u95f4\u7684\u91cd\u590d\u8d2d\u4e70\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5173\u952e\u5728\u4e8e\uff1a\u4e0d\u8981\u5c06\u6bcf\u4e2a\u4fc3\u9500\u6d3b\u52a8\u89c6\u4e3a\u4e00\u6b21\u6d3b\u52a8\u91cd\u542f\uff0c\u800c\u662f\u5c06\u5176\u89c6\u4e3a\u7531 DV360 \u4e2d\u7684\u6570\u636e\u3001\u8861\u91cf\u548c\u81ea\u52a8\u5316\u9a71\u52a8\u4e14\u76f8\u4e92\u5173\u8054\u7684\u65f6\u523b\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;109176&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;204764&#8243;]<span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662f\u4e9a\u592a\u5730\u533a\u7684\u8425\u9500\u4eba\u5458\uff0c\u8ddd\u79bb\u4e00\u5e74\u4e2d\u6700\u5173\u952e\u7684\u9500\u552e\u671f\u53ef\u80fd\u53ea\u5269\u4e0b\u51e0\u5468\uff0c\u751a\u81f3\u51e0\u5929\u4e86\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e9a\u592a\u5730\u533a\u7684\u7a0b\u5e8f\u5316\u8425\u9500\u5e02\u573a\u662f\u4e00\u4e2a\u4ef7\u503c<\/span><b>2100\u4ebf\u7f8e\u5143\u7684\u673a\u4f1a<\/b><span style=\"font-weight: 400;\">\uff0c\u4f46\u5b83\u6b63\u7531\u4e24\u4e2a\u4e92\u4e0d\u76f8\u5173\u7684\u6e20\u9053\u9a71\u52a8\uff1a<\/span><b>\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u548c\u96f6\u552e\u5a92\u4f53<\/b><span style=\"font-weight: 400;\">\uff08<\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/asia-pacific-programmatic-advertising-market\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mordor Intelligence\uff0c2025<\/span><\/a>\uff09\u3002<span style=\"font-weight: 400;\">). \u4ee5\u4e0b\u662f\u901a\u8fc7\u6574\u5408 Display &amp; Video 360\uff08DV360\uff09\u4e2d\u7684\u5b9a\u4f4d\u548c\u5e7f\u544a\u8d44\u6e90\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u5e94\u5bf9\u4eca\u5e74\u5047\u65e5\u9500\u552e\u65fa\u5b63\u76843\u6b65\u6218\u7565\u3002<br \/><\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;109176&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;157903&#8243;]<b>\u7b2c1\uff08\u9884\u552e\uff09\uff1a\u901a\u8fc7\u4f18\u8d28 CTV \u5efa\u7acb\u8ba4\u77e5\u5ea6<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;459477&#8243;]\u60a8\u7684\u76ee\u6807\uff1a <span style=\"font-weight: 400;\">\u5728\u9500\u552e\u9ad8\u5cf0\u6765\u4e34<\/span><i><span style=\"font-weight: 400;\">\u524d<\/span><\/i><span style=\"font-weight: 400;\">\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u53d7\u4f17\u7fa4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8bf7\u505c\u6b62\u4ec5\u5c06 CTV \u89c6\u4e3a\u201c\u54c1\u724c\u201d\u8425\u9500\u5de5\u5177\u3002\u5b83\u73b0\u5728\u662f\u5efa\u7acb\u9ad8\u610f\u5411\u518d\u8425\u9500\u5217\u8868\u7684\u6700\u5f3a\u5927\u5de5\u5177\u3002\u5f53\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u572811.11\u8d2d\u7269\u8282\u7684\u6df7\u4e71\u4e2d\u4e89\u593a\u6602\u8d35\u4f46\u4f4e\u8d28\u91cf\u7684\u53d7\u4f17\u65f6\uff0c\u4f60\u5df2\u7ecf\u6fc0\u6d3b\u4e86\u4e00\u4e2a\u9884\u5148\u5efa\u7acb\u7684\u3001\u9ad8\u53c2\u4e0e\u5ea6\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u800c\u8fd9\u4e9b\u7528\u6237\u6b64\u524d\u5df2\u7ecf\u4e0e\u4f60\u8fdb\u884c\u4e86\u4e92\u52a8\u3002  <\/span><\/p>\n<p><strong>\u201c\u4f55\u5904\u201d\u6295\u653e\uff1a<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u5fc5\u987b\u6295\u653e\u5230\u53d7\u4f17\u6240\u5728\u7684\u4f4d\u7f6e\u3002\u8fd9\u610f\u5473\u7740  <\/span>\u60a8\u9700\u8981<b>\u4e0d\u518d\u5c40\u9650\u4e8e YouTube<\/b><span style=\"font-weight: 400;\">\uff0c\u5728\u4e3b\u5bb0\u60a8\u7279\u5b9a\u5e02\u573a\u7684\u4f18\u8d28\u5e73\u53f0\u4e0a\u8d2d\u4e70\u5e7f\u544a\u8d44\u6e90\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;95575&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;85&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;134737&#8243;][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;124997&#8243;]\n<ul>\n<li><b>\u5bf9\u4e8e\u6fb3\u65b0\u5730\u533a\uff08AUNZ\uff09\uff1a<\/b> <span style=\"font-weight: 400;\">\u8fd9\u610f\u5473\u7740\u8d2d\u4e70<\/span> <b>Netflix<\/b>\uff0c<span style=\"font-weight: 400;\">\u5b83\u73b0\u5df2\u5728 DV360 \u4e2d\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u63d0\u4f9b\uff0c\u540c\u65f6\u8fd8\u6709\u50cf<\/span> <b>9Now<\/b> <span style=\"font-weight: 400;\">\u548c<\/span> <b>7plus <\/b><span style=\"font-weight: 400;\">\u7b49\u4e3b\u8981\u7684\u5e7f\u64ad\u516c\u53f8\u89c6\u9891\u70b9\u64ad\uff08BVOD\uff09\u5e73\u53f0\uff08<\/span><a href=\"https:\/\/www.google.com\/search?q=https:\/\/blog.google\/products\/marketingplatform\/display-video-360\/netflix-display-video-360\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\uff0c2024<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u3002<\/span><\/li>\n<li><b>\u5bf9\u4e8e\u4e1c\u5357\u4e9a\uff08SEA\uff09\uff1a<\/b> <span style=\"font-weight: 400;\">\u8fd9\u610f\u5473\u7740\u5728\u60a8\u7684\u53d7\u4f17\u76ee\u524d\u6b63\u5728\u8ffd\u770b\u7684\u533a\u57df\u6027\u7f51\u9645\u7f51\u8def\u7535\u89c6\uff08OTT \uff09\u9886\u5148\u5e73\u53f0\u4e0a\u83b7\u53d6\u5e7f\u544a\u8d44\u6e90\uff0c\u4f8b\u5982<\/span> <b>Viu<\/b><span style=\"font-weight: 400;\">\u3001<\/span><b>iQIYI<\/b> <span style=\"font-weight: 400;\">\u548c\u9762\u5411\u667a\u80fd\u7535\u89c6\u5bb6\u5ead\u7684<\/span> <b>Samsung Ads<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_single_image media=&#8221;95577&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;85&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;743726&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;152706&#8243;]<b>\u884c\u52a8\uff1a<\/b> <span style=\"font-weight: 400;\">\u7acb\u5373<\/span><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e9b\u5e73\u53f0\u4e0a\u53d1\u8d77\u63d0\u9ad8\u8ba4\u77e5\u5ea6\u7684\u6d3b\u52a8<\/span><span style=\"font-weight: 400;\">\u3002\u4f7f\u7528 DV360 \u7684\u8861\u91cf\u5de5\u5177\u8ffd\u8e2a\u89c2\u770b\u7528\u6237\uff0c\u7136\u540e\u5c06\u4ed6\u4eec<\/span><b>\u7eb3\u5165\u4e00\u4e2a\u201cCTV \u89c2\u770b\u8005\u201d\u53d7\u4f17\u7ec6\u5206\uff0c\u4ee5\u7528\u4e8e\u7b2c2\u6b65\u3002<\/b>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;856638&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;170466&#8243;]<b>\u7b2c2\u6b65\uff08\u9500\u552e\uff09\uff1a\u901a\u8fc7\u7edf\u4e00\u7684\u96f6\u552e\u5a92\u4f53\u7b56\u7565\u5b9e\u73b0\u8f6c\u5316<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;581060&#8243;]<b>\u60a8\u7684\u76ee\u6807\uff1a<\/b> <span style=\"font-weight: 400;\">\u572848\u5c0f\u65f6\u9500\u552e\u9ad8\u5cf0\u671f\u5185\u8f6c\u5316\u9ad8\u610f\u5411\u8d2d\u7269\u7528\u6237\u5e76\u8fbe\u6210\u9500\u552e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u9700\u8981\u53cc\u7ba1\u9f50\u4e0b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2.1 \u201c\u7ad9\u5916\u201d\uff08\u5f00\u653e\u7f51\u7edc\uff09\u6218\u7565\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u60a8\u8f6c\u5316\u6b63\u5728\u6d4f\u89c8\u5176\u4ed6\u7f51\u7ad9\u7684\u7528\u6237\u7684\u5730\u65b9\u3002\u5229\u7528 DV360 \u7684  <\/span><a href=\"https:\/\/www.criteo.com\/blog\/predicting-the-unpredictable-what-are-commerce-audiences\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">\u201c\u5546\u52a1\u53d7\u4f17\u201d\u6574\u5408<\/span><\/span><\/a><span style=\"font-weight: 400;\">\uff08\u50cf vCriteo\u7b49\u5408\u4f5c\u4f19\u4f34\uff09\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u5b9e\u65f6\u4e14\u7cbe\u7ec6\u7684\u8d2d\u4e70\u610f\u5411\u6765\u5b9a\u4f4d\u7528\u6237\uff0c\u4f8b\u5982\u201c\u6709\u8d2d\u4e70\u7a7a\u6c14\u70b8\u9505\u610f\u5411\u201d\u6216\u201c\u5728\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u4e0a\u653e\u5f03\u4e86\u8d2d\u7269\u8f66\u201d\uff08<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.criteo.com\/blog\/built-different-commerce-affinity-audiences\/\" target=\"_blank\" rel=\"noopener\">Criteo\uff0c2025<\/a><\/span>\uff09\u3002<span style=\"font-weight: 400;\">). \u60a8\u53ef\u4ee5\u4f7f\u7528\u6b64\u65b9\u6cd5\u5f15\u5bfc\u4ed6\u4eec\u8bbf\u95ee\u60a8\u7684\u4fc3\u9500\u9875\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2.2 \u201c\u7ad9\u5185\u201d\uff08\u5c01\u95ed\u5e73\u53f0\uff09\u6218\u7565\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u6700\u5173\u952e\u7684\u9500\u552e\u5173\u952e\u8282\u70b9\u3002\u60a8\u5fc5\u987b  <\/span><b>\u5728\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e0a\u5c55\u73b0\u3002<\/b>\u8fd9\u610f\u5473\u7740\u76f4\u63a5\u5728 Shopee \u548c Lazada \u7b49\u5173\u952e\u5e02\u573a\u63a8\u52a8\u8005\u5e73\u53f0\u5185\u8fd0\u884c\u8d5e\u52a9\u4ea7\u54c1\u5e7f\u544a\uff08<a href=\"https:\/\/www.dentsu.com\/sg\/en\/our-news\/dentsu-ad-spend-report-asia-pacific-defies-global-slowdown-with-strong-forecast-for-2025\" target=\"_blank\" rel=\"noopener\">Dentsu\uff0c2025<\/a>\uff09\u3002<span style=\"font-weight: 400;\">. \u5c3d\u7ba1\u8fd9\u4e9b\u5e7f\u544a\u662f\u5728\u5e73\u53f0\u5185\u8d2d\u4e70\u7684\uff08\u800c\u975e DV360 \u5916\u90e8\uff09\uff0c\u4f46\u5b83\u4eec\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u60a8\u7684 DV360 \u201c\u7ad9\u5916\u201d\u5e7f\u544a\u7cfb\u5217\u5438\u5f15\u7528\u6237\uff0c\u800c\u60a8\u7684\u201c\u7ad9\u5185\u201d Shopee \u5e7f\u544a\u5b8c\u6210\u4ea4\u6613\u3002<br \/> <\/span><\/p>\n<p><b>\u91cd\u8981\u63d0\u793a\uff1a<\/b><span style=\"font-weight: 400;\"> \u5c31\u957f\u671f\u6d3b\u52a8\u7b56\u7565\u800c\u8a00\uff0cFiveStones \u4e00\u822c\u5efa\u8bae\u4f7f\u7528\u60a8\u7684\u7f51\u7ad9\u4f5c\u4e3a\u843d\u5730\u9875\uff08\u800c\u975e\u7535\u5546\u5e73\u53f0\uff09\u3002\u5c06\u60a8\u7684\u7f51\u7ad9\u4f5c\u4e3a\u843d\u5730\u9875\uff0c\u53ef\u4ee5\u5b9e\u65bd\u4ee3\u7801\u6765\u5efa\u7acb\u53d7\u4f17\u5217\u8868\uff0c\u4ee5\u4fbf\u4e8e\u672a\u6765\/\u5f53\u524d\u7684\u6d3b\u52a8\u4f18\u5316\u3002 <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;124062&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;645962&#8243;]<b>\u7b2c3\u6b65\uff08\u4fc3\u9500\u540e\uff09\uff1a\u4e3a\u53cc\u5341\u4e8c\u548c\u5723\u8bde\u8282\u91cd\u65b0\u5438\u5f15\u53d7\u4f17<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;115132&#8243;]<b>\u60a8\u7684\u76ee\u6807\uff1a<\/b> <span style=\"font-weight: 400;\">\u8d62\u56de\u672a\u8f6c\u5316\u7528\u6237\u5e76\u63a8\u52a8\u91cd\u590d\u8d2d\u4e70\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e74\u7ec8\u9500\u552e\u65fa\u5b63\u5e76\u975e\u4e00\u4e2a\u5355\u4e00\u4e8b\u4ef6\uff1b\u800c\u662f\u4e00\u573a<\/span><i>\u6301\u7eed\u8fdb\u884c\u7684\u6d3b\u52a8<\/i><span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\">. \u4f8b\u5982\uff0c\u60a8\u4ece\u53cc\u5341\u4e00\u83b7\u5f97\u7684\u6700\u6709\u4ef7\u503c\u8d44\u4ea7\u5c31\u662f\u60a8\u521a\u521a\u6536\u96c6\u5230\u7684\u6570\u636e\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;95579&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;57&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;135996&#8243;][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;496565&#8243;]<b>\u884c\u52a8\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5bf9\u4e8e CTV \u53d7\u4f17\uff1a \u6fc0\u6d3b\u60a8\u5728\u7b2c1\u6b65\u4e2d\u5efa\u7acb\u7684 \u201cCTV \u89c2\u770b\u7528\u6237\u201d\u53d7\u4f17\u3002\u9488\u5bf9\u770b\u5230\u60a8\u5e7f\u544a\u7684\u7528\u6237\uff0c\u5728\u53cc\u5341\u4e8c\u671f\u95f4\u63d0\u4f9b\u7279\u6b8a\u7684\u201c\u6b22\u8fce\u56de\u8d2d\u201d\u4f18\u60e0\u3002<\/b><span style=\"font-weight: 400;\"> Activate your &#8220;CTV-Viewed&#8221; audience from Step 1. Target the users who saw your ad with a special &#8220;Welcome Back&#8221; offer for 12.12. <\/span><\/li>\n<li><b>\u5bf9\u4e8e\u65b0\/\u73b0\u6709\u5ba2\u6237\uff1a<\/b><span style=\"font-weight: 400;\"> \u6839\u636e\u6536\u96c6\u5230\u7684\u7b2c\u4e00\u65b9\u6570\u636e\uff0c\u521b\u5efa\u4e00\u4e2a\u201c\u53cc\u5341\u4e00\u8d2d\u4e70\u7528\u6237\u201d\u7684\u65b0\u53d7\u4f17\u7ec6\u5206\u3002\u5728\u5723\u8bde\u8282\u671f\u95f4\uff0c\u901a\u8fc7\u201c\u611f\u8c22\u201d\u4f18\u60e0\u91cd\u65b0\u5438\u5f15\u4ed6\u4eec\uff0c\u4ee5\u57f9\u517b\u5fe0\u8bda\u5ea6\u548c\u4fc3\u6210\u4e8c\u6b21\u8d2d\u4e70\u3002 <\/span><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;888601&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;133489&#8243;]<b>\u7ed3\u8bba<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;140551&#8243;]<span style=\"font-weight: 400;\">\u4e9a\u592a\u5730\u533a\u7684\u5047\u65e5\u5b63\u4e0d\u4ec5\u4ec5\u662f\u6293\u4f4f\u6d88\u8d39\u8005\u77ed\u6682\u7684\u6ce8\u610f\u529b\u2014\u2014\u66f4\u91cd\u8981\u7684\u662f\u5c06\u60a8\u7684\u5a92\u4f53\u6295\u8d44\u8d2f\u7a7f\u4e8e\u6bcf\u4e00\u4e2a\u5c4f\u5e55\u548c\u6bcf\u4e00\u4e2a\u8d2d\u7269\u65f6\u523b\u3002\u901a\u8fc7\u5728 DV360 \u4e2d\u540c\u6b65\u8054\u7f51\u7535\u89c6\u548c\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u8d44\u6e90\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6253\u9020\u4ece\u54c1\u724c\u8ba4\u77e5\u5230\u6700\u7ec8\u8f6c\u5316\u7684\u5b8c\u6574\u3001\u53ef\u8861\u91cf\u7684\u65c5\u7a0b\uff0c\u800c\u4e0d\u662f\u96f6\u6563\u7684\u8425\u9500\u6d3b\u52a8\u3002 <\/span>[\/vc_column_text][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fblog%2Fgmp%2Fhow-google-advertising-solutions-help-sea-marketers-localize-campaigns-in-2025%2F|title:Google%20%E5%B9%BF%E5%91%8A%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%E5%A6%82%E4%BD%95%E5%B8%AE%E5%8A%A9%E4%B8%9C%E5%8D%97%E4%BA%9A%E8%90%A5%E9%94%80%E4%BA%BA%E5%91%98%E5%9C%A8%202025%20%E5%B9%B4%E5%AE%9E%E7%8E%B0%E6%9C%AC%E5%9C%B0%E5%8C%96%E7%9A%84%E5%B9%BF%E5%91%8A%E6%B4%BB%E5%8A%A8|target:_blank|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;973874&#8243;]Google \u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u5e2e\u52a9\u4e1c\u5357\u4e9a\u8425\u9500\u4eba\u5458\u5728 2025 \u5e74\u5b9e\u73b0\u672c\u5730\u5316\u7684\u5e7f\u544a\u6d3b\u52a8[\/vc_button][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fzh-hans%2Fblog%2Fgoogle-marketing-platform%2Fdv360-%25e5%25a6%2582%25e4%25bd%2595%25e5%258a%25a9%25e5%258a%259b%25e8%2581%2594%25e7%25bd%2591%25e7%2594%25b5%25e8%25a7%2586%25e5%25b9%25bf%25e5%2591%258a%25e8%2593%25ac%25e5%258b%2583%25e5%258f%2591%25e5%25b1%2595%2F|title:Google%20%E5%B9%BF%E5%91%8A%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88%E5%A6%82%E4%BD%95%E5%B8%AE%E5%8A%A9%E4%B8%9C%E5%8D%97%E4%BA%9A%E8%90%A5%E9%94%80%E4%BA%BA%E5%91%98%E5%9C%A8%202025%20%E5%B9%B4%E5%AE%9E%E7%8E%B0%E6%9C%AC%E5%9C%B0%E5%8C%96%E7%9A%84%E5%B9%BF%E5%91%8A%E6%B4%BB%E5%8A%A8|target:_blank|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;135015&#8243;]DV360 \u5982\u4f55\u52a9\u529b\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u84ec\u52c3\u53d1\u5c55[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;178560&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;247477&#8243;]<strong>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;150412&#8243;]\n<ol>\n<li><b> \u6211\u4e3a\u4ec0\u4e48\u8981\u5c06 CTV \u7528\u4e8e\u6548\u679c\u7c7b\u6d3b\u52a8\uff1f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> CTV \u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u54c1\u724c\u8ba4\u77e5\u6e20\u9053\u3002\u501f\u52a9 DV360 \u548c Google Analytics 4\uff08GA4\uff09\u7b49\u5176\u4ed6 Google Marketing Platform \u89e3\u51b3\u65b9\u6848\uff0c\u60a8\u53ef\u4ee5\u8861\u91cf\u89c2\u770b\u7528\u6237\u7684\u4e92\u52a8\u3001\u5efa\u7acb\u7b2c\u4e00\u65b9\u201cCTV\u89c2\u770b\u7528\u6237\u201d\u53d7\u4f17\u7fa4\u4f53\uff0c\u5e76\u5728\u4fc3\u9500\u671f\u95f4\u5bf9\u4ed6\u4eec\u8fdb\u884c\u518d\u8425\u9500\uff0c\u5c06\u6f0f\u6597\u9876\u90e8\u7684\u8ba4\u77e5\u8f6c\u5316\u4e3a\u6f0f\u6597\u4e2d\u90e8\u548c\u5e95\u90e8\u7684\u6548\u679c\u3002 <\/span><\/li>\n<li><b> \u6211\u53ef\u4ee5\u76f4\u63a5\u5728 DV360 \u4e2d\u8d2d\u4e70 Netflix \u6216 BVOD \u5e7f\u544a\u8d44\u6e90\u5417\uff1f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u662f\u7684\u3002 \u662f\u7684\u3002Netflix \u548c\u6fb3\u5927\u5229\u4e9a\u4e3b\u8981\u7684 BVOD \u5e73\u53f0\uff0c\u5982 9Now \u548c 7plus\uff0c\u73b0\u5df2\u5728 DV360 \u4e2d\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u63d0\u4f9b\uff0c\u8ba9\u60a8\u53ef\u4ee5\u8fd0\u884c\u9ad8\u8d28\u91cf\u7684\u3001\u53ef\u8861\u91cf\u6548\u679c\u7684\u8ba4\u77e5\u6d3b\u52a8\u3002<\/span><\/li>\n<li><b> DV360 \u4e2d\u7684\u201c\u5546\u52a1\u53d7\u4f17\u201d\u662f\u4ec0\u4e48\uff1f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u8fd9\u4e9b\u662f\u6765\u81ea Criteo \u7b49\u5546\u52a1\u5408\u4f5c\u4f19\u4f34\uff0c\u57fa\u4e8e\u610f\u5411\u7684\u53d7\u4f17\u7ec6\u5206\u3002\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u90a3\u4e9b\u6b63\u5728\u79ef\u6781\u8d2d\u7269\u6216\u6d4f\u89c8\u7279\u5b9a\u4ea7\u54c1\u7c7b\u522b\uff08\u4f8b\u5982\u201c\u6709\u8d2d\u4e70\u7a7a\u6c14\u70b8\u9505\u610f\u5411\u201d\uff09\u7684\u7528\u6237\uff0c\u8fd9\u975e\u5e38\u9002\u5408\u53cc\u5341\u4e00\u548c\u9ed1\u8272\u661f\u671f\u4e94\u6d3b\u52a8\u3002 <\/span><\/li>\n<li><b> \u6211\u5e94\u8be5\u5c06\u6d41\u91cf\u5f15\u5230\u6211\u7684\u7f51\u7ad9\u8fd8\u662f Shopee\/Lazada \u5e97\u94fa\uff1f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u5bf9\u4e8e\u957f\u671f\u7684\u53d7\u4f17\u5efa\u8bbe\uff0c\u6700\u597d\u5c06\u6d41\u91cf\u5f15\u5230\u60a8\u81ea\u5df1\u7684\u7f51\u7ad9\uff0c\u56e0\u4e3a DV360 \u4ee3\u7801\u53ef\u4ee5\u5728\u90a3\u91cc\u6355\u83b7\u6709\u4ef7\u503c\u7684\u53d7\u4f17\u6570\u636e\uff0c\u7528\u4e8e\u672a\u6765\u7684\u518d\u8425\u9500\u3002<\/span><\/li>\n<li><b> \u6211\u5982\u4f55\u5728\u53cc\u5341\u4e00\u4e4b\u540e\u4e3a\u53cc\u5341\u4e8c\u548c\u5723\u8bde\u8282\u505a\u51c6\u5907\uff1f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u5229\u7528\u60a8\u7684\u53cc\u5341\u4e00\u6d3b\u52a8\u6570\u636e\u5bf9\u672a\u8f6c\u5316\u7528\u6237\u548c\u65b0\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002\u7136\u540e\uff0c\u901a\u8fc7 CTV \u548c\u5c55\u793a\u5e7f\u544a\u518d\u8425\u9500\u5bf9\u4ed6\u4eec\u91cd\u65b0\u8fdb\u884c\u5438\u5f15\uff0c\u5e76\u63d0\u4f9b\u4e2a\u6027\u5316\u4f18\u60e0\uff0c\u5c06\u4e00\u6b21\u6027\u8d2d\u7269\u8005\u8f6c\u5316\u4e3a\u91cd\u590d\u8d2d\u4e70\u7528\u6237\u3002 <\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>\u8d44\u6599\u6765\u6e90\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Criteo (2025).<\/b><span style=\"font-weight: 400;\"> &#8220;Built Different: Commerce Affinity Audiences.&#8221;<\/span><a href=\"https:\/\/www.criteo.com\/blog\/built-different-commerce-affinity-audiences\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.criteo.com\/blog\/built-different-commerce-affinity-audiences\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dentsu (2025).<\/b><span style=\"font-weight: 400;\"> &#8220;Ad Spend Report: Asia Pacific Defies Global Slowdown.&#8221;<\/span><a href=\"https:\/\/www.dentsu.com\/sg\/en\/our-news\/dentsu-ad-spend-report-asia-pacific-defies-global-slowdown-with-strong-forecast-for-2025\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.dentsu.com\/sg\/en\/our-news\/dentsu-ad-spend-report-asia-pacific-defies-global-slowdown-with-strong-forecast-for-2025<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gartner (2024).<\/b><span style=\"font-weight: 400;\"> &#8220;Gartner Predicts Search Engine Volume Will Drop 25% by 2026.&#8221;<\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google (2024, March).<\/b><span style=\"font-weight: 400;\"> &#8220;New ways to measure and perform on Connected TV.&#8221; <\/span><i><span style=\"font-weight: 400;\">Google Marketing Platform Blog.<\/span><\/i><a href=\"https:\/\/www.google.com\/search?q=https:\/\/blog.google\/products\/marketingplatform\/display-video-360\/connected-tv-measurement-performance-upgrades\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/blog.google\/products\/marketingplatform\/display-video-360\/connected-tv-measurement-performance-upgrades\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google (2024, July).<\/b><span style=\"font-weight: 400;\"> &#8220;Reach the Netflix audience on Display &amp; Video 360.&#8221; <\/span><i><span style=\"font-weight: 400;\">Google Marketing Platform Blog.<\/span><\/i><a href=\"https:\/\/www.google.com\/search?q=https:\/\/blog.google\/products\/marketingplatform\/display-video-360\/netflix-display-video-360\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/blog.google\/products\/marketingplatform\/display-video-360\/netflix-display-video-360\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mordor Intelligence (2025).<\/b><span style=\"font-weight: 400;\"> &#8220;Asia-Pacific Programmatic Advertising Market.&#8221;<\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/asia-pacific-programmatic-advertising-market\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">https:\/\/www.mordorintelligence.com\/industry-reports\/asia-pacific-programmatic-advertising-market<\/span><\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u5728 DV360 \u4e2d\u6574\u5408\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u548c\u96f6\u552e\u5a92\u4f53\uff0c\u5236\u5b9a\u5168\u6e20\u9053\u4e9a\u592a\u9500\u552e\u65fa\u5b63\u6218\u7565\u3002<\/p>\n","protected":false},"author":29,"featured_media":95585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[235],"tags":[],"class_list":["post-95613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dv360-zh-hans"],"_links":{"self":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/comments?post=95613"}],"version-history":[{"count":2,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95613\/revisions"}],"predecessor-version":[{"id":95615,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95613\/revisions\/95615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media\/95585"}],"wp:attachment":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media?parent=95613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/categories?post=95613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/tags?post=95613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}