{"id":95607,"date":"2025-11-19T09:44:16","date_gmt":"2025-11-19T01:44:16","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e5%8f%af%e8%a7%86%e5%8c%96-cm360-%e6%95%b0%e6%8d%ae%ef%bc%8c%e8%8e%b7%e5%8f%96%e5%88%87%e5%ae%9e%e5%8f%af%e8%a1%8c%e7%9a%84%e5%ae%a2%e6%88%b7%e6%b4%9e%e5%af%9f\/"},"modified":"2025-11-25T15:22:59","modified_gmt":"2025-11-25T07:22:59","slug":"%e5%8f%af%e8%a7%86%e5%8c%96-cm360-%e6%95%b0%e6%8d%ae%ef%bc%8c%e8%8e%b7%e5%8f%96%e5%88%87%e5%ae%9e%e5%8f%af%e8%a1%8c%e7%9a%84%e5%ae%a2%e6%88%b7%e6%b4%9e%e5%af%9f","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/cm\/%e5%8f%af%e8%a7%86%e5%8c%96-cm360-%e6%95%b0%e6%8d%ae%ef%bc%8c%e8%8e%b7%e5%8f%96%e5%88%87%e5%ae%9e%e5%8f%af%e8%a1%8c%e7%9a%84%e5%ae%a2%e6%88%b7%e6%b4%9e%e5%af%9f\/","title":{"rendered":"\u53ef\u89c6\u5316 CM360 \u6570\u636e\uff0c\u83b7\u53d6\u5207\u5b9e\u53ef\u884c\u7684\u5ba2\u6237\u6d1e\u5bdf"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;948776&#8243;]<span style=\"font-weight: 400;\">\u672c\u6587\u4f5c\u8005 Lisa Ho \u662f\u4e00\u4f4d\u8d44\u6df1\u5ba2\u6237\u6210\u529f\u7ecf\u7406\uff0c\u62e5\u6709\u957f\u8fbe 9 \u5e74\u7684 Google Marketing Platform \u89e3\u51b3\u65b9\u6848\u7ecf\u9a8c\u3002Lisa \u66fe\u4e0e\u91d1\u878d\u3001\u94f6\u884c\u548c\u5a92\u4f53\u4ee3\u7406\u884c\u4e1a\u7684\u77e5\u540d\u5ba2\u6237\u5408\u4f5c\u3002 <\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; 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caption=&#8221;yes&#8221; media_width_percent=&#8221;89&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;922358&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;626702&#8243;]<span style=\"font-weight: 400;\">\u53ea\u6709\u5c06\u8fd9\u4e9b\u590d\u6742\u7684\u6570\u636e\u8f6c\u5316\u4e3a\u6e05\u6670\u3001\u53ef\u64cd\u4f5c\u7684\u53ef\u89c6\u5316\u56fe\u8868\uff0c\u624d\u80fd\u771f\u6b63\u91ca\u653e\u5176\u4ef7\u503c\u3002\u672c\u6587\u5c06\u8d85\u8d8a  <\/span><i><span style=\"font-weight: 400;\"> CM360 \u7684\u529f\u80fd\u4ecb\u7ecd<\/span><\/i>\uff0c\u91cd\u70b9\u9610\u8ff0<b><i>\u5982\u4f55<\/i><\/b><span style=\"font-weight: 400;\">\u5145\u5206\u5229\u7528\u5176\u5f3a\u5927\u7684\u529f\u80fd\uff0c\u6700\u7ec8\u7406\u89e3\u5404\u4e2a\u6e20\u9053\u4e4b\u95f4\u7684\u771f\u6b63\u534f\u540c\u6548\u5e94\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;129915&#8243;]<b>\u9690\u5f62\u5730\u56fe\uff1a\u4e3a\u4ec0\u4e48\u8f6c\u5316\u8def\u5f84 (P2C) \u6570\u636e\u662f\u60a8\u6700\u5b9d\u8d35\u7684\u8d44\u4ea7<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;938397&#8243;]<span style=\"font-weight: 400;\">\u5927\u591a\u6570\u7ecf\u9a8c\u4e30\u5bcc\u7684 CM360 \u7528\u6237\u90fd\u4e86\u89e3 Floodlights \u5728\u53bb\u91cd\u8f6c\u5316\u65b9\u9762\u7684\u5f3a\u5927\u529f\u80fd\u3002\u4f46\u771f\u6b63\u7684\u7b56\u7565\u4f18\u52bf\u5728\u4e8e\u8f6c\u5316\u8def\u5f84 (P2C) \u62a5\u544a\u3002\u6211\u4eec\u4e4b\u524d\u66fe\u64b0\u5199\u8fc7\u5173\u4e8e\u6b64\u62a5\u544a\u7684\u6218\u672f\u5b9e\u7528\u6307\u5357\uff08\u901a\u8fc7 Campaign Manager 360 \u8f6c\u5316\u8def\u5f84\u62a5\u544a\u4e86\u89e3\u7528\u6237\u65c5\u7a0b)\uff0c\u4f46\u5f53\u4f60\u4e0d\u518d\u5c06\u5176\u89c6\u4e3a\u4e00\u4efd\u62a5\u544a\uff0c\u800c\u662f\u5c06\u5176\u89c6\u4e3a\u5ba2\u6237\u601d\u7ef4\u6a21\u5f0f\u7684\u5730\u56fe\u65f6\uff0c\u5b83\u7684\u4ef7\u503c\u4fbf\u4f1a\u663e\u73b0\u3002<br \/>\n<\/span><a href=\"https:\/\/fivestones.net\/blog\/analytics\/understanding-user-journey-path-to-conversion-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u901a\u8fc7 Campaign Manager 360 \u8f6c\u5316\u8def\u5f84\u62a5\u544a\u4e86\u89e3\u7528\u6237\u65c5\u7a0b<\/span><\/span><\/a><span style=\"font-weight: 400;\">\uff09\uff0c\u4f46\u5f53\u4f60\u4e0d\u518d\u5c06\u5176\u89c6\u4e3a\u4e00\u4efd\u62a5\u544a\uff0c\u800c\u662f\u5c06\u5176\u89c6\u4e3a\u5ba2\u6237\u601d\u7ef4\u6a21\u5f0f\u7684\u5730\u56fe\u65f6\uff0c\u5b83\u7684\u4ef7\u503c\u4fbf\u4f1a\u663e\u73b0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u539f\u59cb\u7684P2C\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u7b54\u6700\u5173\u952e\u7684\u4e1a\u52a1\u95ee\u9898\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221; 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