{"id":95485,"date":"2025-10-15T12:34:33","date_gmt":"2025-10-15T04:34:33","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e6%a3%80%e6%9f%a5%e6%82%a8-ga4-%e5%87%86%e5%a4%87%e7%8a%b6%e6%80%81%e7%9a%845%e4%b8%aa%e6%96%b9%e6%b3%95\/"},"modified":"2025-10-15T12:34:35","modified_gmt":"2025-10-15T04:34:35","slug":"%e6%a3%80%e6%9f%a5%e6%82%a8-ga4-%e5%87%86%e5%a4%87%e7%8a%b6%e6%80%81%e7%9a%845%e4%b8%aa%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/analytics\/%e6%a3%80%e6%9f%a5%e6%82%a8-ga4-%e5%87%86%e5%a4%87%e7%8a%b6%e6%80%81%e7%9a%845%e4%b8%aa%e6%96%b9%e6%b3%95\/","title":{"rendered":"\u68c0\u67e5\u60a8 GA4 \u51c6\u5907\u72b6\u6001\u76845\u4e2a\u65b9\u6cd5"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;204792&#8243;]<span style=\"font-weight: 400;\">\u63d0\u9192\u4e00\u4e0b\u2014 Universal Analytics\uff08UA\uff09\u5c06\u4e8e2023\u5e747\u67081\u65e5\u505c\u6b62\u5904\u7406\u6570\u636e\u3002\u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f  <\/span><a href=\"https:\/\/fivestones.net\/google-marketing-platform\/#analytics360\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span style=\"font-weight: 400;\"> Analytics 360<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\uff08\u4f01\u4e1a\u7248\uff09\uff0c\u90a3\u4e48\u60a8\u4f1a\u6709\u591a\u4e00\u70b9\u7f13\u51b2\u65f6\u95f4\uff0c\u6570\u636e\u5904\u7406\u5c06\u4e8e2024\u5e747\u67081\u65e5\u505c\u6b62\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 FiveStones\uff0c\u81ea2022\u5e74\u4e2d\u4e0b\u65ec\u4ee5\u6765\uff0c\u6211\u4eec\u770b\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u5ba2\u6237\u6b63\u5728\u91c7\u7528 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\u51c6\u5907\u4e8b\u9879\uff1a<\/h3>\n[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-147140&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_custom_heading]\n<h4>\u68c0\u67e5\u6e05\u5355\u9879\u76ee<\/h4>\n[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_custom_heading]\n<h4><b>\u8003\u8651\u56e0\u7d20<\/b><\/h4>\n[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<strong>(1) GA4 \u5173\u8054<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u60a8\u7684 GA4 \u5a92\u4f53\u8d44\u6e90\u662f\u5426\u5df2\u5173\u8054\u5230\u5728 UA \u4e2d\u76f8\u540c\u7684\u5a92\u4f53\u5e10\u6237\uff1f<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<strong>(2) Google \u4fe1\u53f7<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">Google \u4fe1\u53f7\u662f\u5426\u5df2\u5728\u60a8\u7684 UA \u548c GA4 \u5a92\u4f53\u8d44\u6e90\u4e2d\u542f\u7528\uff1f<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<strong>(3) \u7528\u6237 ID<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u5728 UA\/GA4 \u5a92\u4f53\u8d44\u6e90\u4e2d\u8bbe\u7f6e\u4e00\u4e2a\u81f3\u5c11\u5305\u542b\u4e00\u4e2a\u7528\u6237 ID \u7684\u4e8b\u4ef6<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<strong>(4) \u5bf9 GA4 \u53d7\u4f17\u51fa\u4ef7<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u5728 Google Ads \u4e2d\uff0c\u5bf9\u4e00\u4e2a GA4 \u53d7\u4f17\u8fdb\u884c\u5e7f\u544a\u6295\u653e<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<strong>(5) \u5bf9 Google Ads \u4e2d\u7684\u4e00\u4e2a GA4 \u8f6c\u5316\u8fdb\u884c\u5e7f\u544a\u6295\u653e<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u5728 Google Ads \u4e2d\uff0c\u5bf9\u4e00\u4e2a GA4 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\u5e10\u6237\u5df2\u5173\u8054\u5230\u60a8\u76f8\u5e94\u7684 GA4 \u5a92\u4f53\u8d44\u6e90\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;92277&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u60a8\u53ef\u80fd\u5df2\u5c06 UA \u5173\u8054\u5230\u7684\u5176\u4ed6\u6f5c\u5728\u5a92\u4f53\u5e10\u6237\uff0c\u73b0\u5728\u60a8\u5e94\u8be5\u5c06\u5176\u4e0e\u60a8\u7684 GA4 \u5a92\u4f53\u8d44\u6e90\u5173\u8054\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display &amp; Video 360 (DV360)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Ads 360 (SA360)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign Manager 360 (CM360)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BigQuery<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]\u8d44\u6e90\uff1a[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/7011855?hl=en&amp;ref_topic=1009620\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UA \u5173\u8054\u548c\u5a92\u4f53\u8d44\u6e90\u8fc1\u79fb<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/topic\/9306488?hl=en&amp;ref_topic=9143232\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u53ef\u7528\u7684GA4\u96c6\u6210\u603b\u7ed3<\/span><\/a><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h3><b>\u68c0\u67e5\u6e05\u5355\u9879\u76ee 2\uff09Google \u4fe1\u53f7<\/b><\/h3>\n<h3><b>Google \u4fe1\u53f7\u662f\u5426\u5df2\u5728\u60a8\u7684 UA \u548c GA4 \u5a92\u4f53\u8d44\u6e90\u4e2d\u542f\u7528\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u56de\u987e\u4e00\u4e0b\uff0cGoogle \u4fe1\u53f7\u662f\u300cGoogle \u5c06\u5df2\u767b\u5f55\u5176 Google \u5e10\u6237\u5e76\u5df2\u5f00\u542f<\/span><a href=\"https:\/\/support.google.com\/My-Ad-Center-Help\/answer\/12155451?visit_id=638091916466458280-1515313773&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span style=\"font-weight: 400;\">\u5e7f\u544a\u4e2a\u6027\u5316<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u7684\u7528\u6237\u5728\u7f51\u7ad9\u548c APP \u4e2d\u4ea7\u751f\u7684\u4f1a\u8bdd\u6570\u636e\u300d\u3002<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u5728 Google Analytics \u4e2d\u542f\u7528 Google 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400;\">\u8d44\u6e90\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9445345?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5728 GA4 \u4e2d\u5f00\u542f Google \u4fe1\u53f7<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/7532985?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5728 UA \u4e2d\u5f00\u542f Google \u4fe1\u53f7<\/span><\/a><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h3><b>\u68c0\u67e5\u6e05\u5355\u9879\u76ee 3) \u7528\u6237 ID<\/b><\/h3>\n<h3><b>\u5728 UA\/GA4 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aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/9213390\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GA4 \u4e2d\u7684\u7528\u6237 ID<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/topic\/6009743?hl=en&amp;ref_topic=1007027\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UA \u4e2d\u7684\u7528\u6237 ID<\/span><\/a><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h3><b>\u68c0\u67e5\u6e05\u5355\u9879\u76ee 4) \u5bf9 GA4 \u53d7\u4f17\u51fa\u4ef7<\/b><\/h3>\n<h4><b>\u5728 Google Ads \u4e2d\uff0c\u5bf9\u4e00\u4e2a GA4 \u53d7\u4f17\u8fdb\u884c\u5e7f\u544a\u6295\u653e<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5728\u60a8\u5f00\u59cb\u6b64\u68c0\u67e5\u6e05\u5355\u9879\u76ee\u4e4b\u524d\uff0c\u60a8\u7684 GA4 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400;\">\u4ece GA4 \u7684<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10427338?hl=en&amp;ref_topic=9303474\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span style=\"font-weight: 400;\">\u5efa\u8bae\u53d7\u4f17<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u4e2d\u9009\u62e9\uff0c\u5373\u4e3a\u60a8\u9884\u914d\u7f6e\u7684\u53d7\u4f17\uff0c\u4f8b\u5982\u6700\u8fd1\u6d3b\u8dc3\u7528\u6237\u3001\u975e\u8d2d\u4e70\u8005\u3001\u8d2d\u4e70\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9009\u62e9\u57fa\u4e8e\u673a\u5668\u5b66\u4e60\u751f\u6210\u7684\u53d7\u4f17\uff0c\u5373<a href=\"https:\/\/support.google.com\/analytics\/answer\/9805833?hl=en&amp;ref_topic=9303474\" target=\"_blank\" rel=\"noopener noreferrer\">\u9884\u6d4b\u6027\u53d7\u4f17<\/a><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u5f53\u60a8\u6784\u5efa\u4e86\u53d7\u4f17\u5e76\u5c06\u60a8\u7684 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style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6839\u636e Google \u7684\u8bf4\u6cd5\uff0c\u53d7\u4f17\u4e5f\u9700\u8981\u65f6\u95f4\u6765\u8865\u5145\uff0c\u56e0\u4e3a\u5b83\u4eec\u4e0d\u5177\u6709\u8ffd\u6eaf\u6027\uff0c\u5e76\u4e14\u53d7\u4f17\u4e0d\u80fd\u5305\u542b\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]\u8d44\u6e90\uff1a[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/12799087?hl=en&amp;ref_topic=9303474\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GA4 \u53d7\u4f17\u7b80\u4ecb<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/12800258?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u4e0e\u5df2\u5173\u8054\u7684 Google Ads\u3001DV360 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style=\"font-weight: 400;\"> GA360<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\uff0c\u5426\u5219\u60a8\u65e0\u6cd5\u5c06\u60a8\u7684 Google Analytics \u5e10\u6237\u5173\u8054\u5230 GMP\uff08DV360\/SA360\/CM360\uff09\u4ee5\u521b\u5efa\u7528\u4e8e\u51fa\u4ef7\u7684\u53d7\u4f17\u3002\u5982\u524d\u9762\u6e05\u5355\u9879\u76ee\u6240\u8ff0\uff0cGA4 \u6253\u7834\u4e86\u8fd9\u4e00\u969c\u788d\uff0c\u5141\u8bb8\u60a8\u5c06\u5176\u5173\u8054\u5230\u60a8\u7684 GMP \u5e10\u6237\u3002 <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u4f7f\u7528 GA4 \u8f6c\u5316\u51fa\u4ef7\u65f6\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u5728 DV360\/GA4 \u5173\u8054\u4e0a\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u81ea\u5b9a\u4e49\u51fa\u4ef7\u81ea\u52a8\u4e3a GA \u76ee\u6807\u6216\u8f6c\u5316\u51fa\u4ef7\uff1b\u6709\u5173\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u9605<\/span><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/11356656?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span style=\"font-weight: 400;\">\u6b64\u5904<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u8d44\u6e90\uff1a<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11053134?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n  <span style=\"font-weight: 400;\">\u5728 Google Ads \u4e2d\u5bf9 GA4 \u8f6c\u5316\u51fa\u4ef7\u603b\u7ed3<\/span><br \/>\n<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h3><b>\u603b\u7ed3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u60a8\u7684\u7ec4\u7ec7\u7ed3\u6784\u548c Google Analytics 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