{"id":95472,"date":"2025-10-15T12:09:58","date_gmt":"2025-10-15T04:09:58","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e4%bd%bf%e7%94%a8-ga4-%e7%9a%84-7-%e6%9d%a1%e7%bb%8f%e9%aa%8c\/"},"modified":"2025-10-15T12:09:58","modified_gmt":"2025-10-15T04:09:58","slug":"%e4%bd%bf%e7%94%a8-ga4-%e7%9a%84-7-%e6%9d%a1%e7%bb%8f%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/analytics\/%e4%bd%bf%e7%94%a8-ga4-%e7%9a%84-7-%e6%9d%a1%e7%bb%8f%e9%aa%8c\/","title":{"rendered":"\u4f7f\u7528 GA4 \u7684 7 \u6761\u7ecf\u9a8c"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;201354&#8243;]\n<h6><em>\u672c\u6587\u7531\u6570\u636e\u5206\u6790\u987e\u95ee<\/em> <em><br \/>\n  <a href=\"https:\/\/www.linkedin.com\/in\/andaru-pramudito-suhud-7668b239\/\" target=\"_blank\" rel=\"noopener\">Andaru Suhud<\/a><br \/>\n<\/em> \u8054\u5408\u64b0\u5199<\/h6>\n<h2><span style=\"font-weight: 400;\">\u4e13\u5bb6\u4e0e\u5ba2\u6237\u7684 GA4 \u4f7f\u7528\u7ecf\u9a8c\u5206\u4eab<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u56de\u987e\u5386\u53f2\uff0cGoogle Analytics 4\uff08GA4\uff09\u4e8e 2020 \u5e74 10 \u6708\u9762\u4e16\u3002\u4ece\u90a3\u65f6\u8d77\uff0c\u6211\u4eec\u7684\u5206\u6790\u4e13\u5bb6\u82b1\u8d39\u4e86\u5927\u91cf\u65f6\u95f4\u7406\u89e3\u548c\u6d4b\u8bd5\u8be5\u5e73\u53f0\u2014\u2014\u65e2\u4e0e\u6211\u4eec\u7684\u5ba2\u6237\u5408\u4f5c\uff0c\u4e5f\u5728\u6211\u4eec\u7684\u6d4b\u8bd5\u73af\u5883\u4e2d\u8fdb\u884c\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5766\u767d\u8bf4\uff0c\u719f\u6089 GA4 \u9700\u8981\u4e00\u4e2a\u8fc7\u7a0b\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5206\u4eab\u6211\u4eec\u4ece\u4f7f\u7528 GA4 \u6240\u5ba3\u4f20\u7684\u529f\u80fd\u4e2d\u5b66\u5230\u7684\u5185\u5bb9\uff0c\u5982\u9884\u6d4b\u6280\u672f\u3001\u62a5\u544a\u5de5\u5177\u548c\u96c6\u6210\u3002\u6211\u4eec\u5c06\u63d0\u4f9b\u4e00\u4e9b\u5c0f\u5efa\u8bae\uff0c\u4f46\u540c\u65f6\u4e5f\u5e94\u660e\u767d\uff0c\u5e76\u975e\u6240\u6709\u9047\u5230\u7684\u969c\u788d\u90fd\u6709\u89e3\u51b3\u65b9\u6cd5\u3002  <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;211669&#8243;]<b>1.0 \u5173\u6ce8 GA4 \u4e2d\u7684\u5173\u952e\u4e8b\u4ef6\u800c\u975e\u76ee\u6807<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; 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caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;200637&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;107834&#8243;]<span style=\"font-weight: 400;\">\u6839\u636e\u6211\u4eec\u7684\u5b9e\u9a8c\uff0c\u5982\u679c\u60a8\u7684 GA4 \u4e2d\u6709\u826f\u597d\u7684\u8f6c\u5316\u6570\u91cf\uff0c\u60a8\u66f4\u6709\u53ef\u80fd\u770b\u5230\u6210\u6548\u3002\u7531\u4e8e GA4 \u548c GMP \u4e4b\u95f4\u7684\u6574\u5408\u76f8\u5bf9\u8f83\u65b0\uff0c\u5efa\u8bae\u60a8\u5148\u4f7f\u7528\u6b64\u529f\u80fd\u6d4b\u8bd5\u60a8\u7684 DV360\/SA360 \u5e7f\u544a\u7cfb\u5217\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8d44\u6e90\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;111858&#8243;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/11356656?hl=en&amp;sjid=18071737811701191525-AP\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5c06 GA4 \u5173\u8054\u5230 DV360<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/sa360\/answer\/12795693?hl=en&amp;sjid=18071737811701191525-AP\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5c06 GA4 \u5173\u8054\u5230\uff08\u65b0\u7684\uff09SA360<\/span><\/a><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;212479&#8243;]\n<h2><b>4.0 \u5229\u7528\u9884\u6d4b\u53d7\u4f17\uff0c\u6d88\u9664\u76ee\u6807\u53d7\u4f17\u7684\u731c\u6d4b<\/b><\/h2>\n[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; 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caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;694259&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;218522&#8243;]<span style=\"font-weight: 400;\">\u4f46\u5bf9\u4e8e\u65e5\u5e38 GA4 \u7528\u6237\u6765\u8bf4\uff0c\u8981\u4f7f\u8fd9\u4e9b\u9884\u6d4b\u53d7\u4f17\u5177\u6709\u53ef\u64cd\u4f5c\u6027\u53ef\u80fd\u6bd4\u8f83\u68d8\u624b\u3002\u8be5\u529f\u80fd\u4f9d\u8d56\u4e8e\u673a\u5668\u5b66\u4e60\uff0c\u56e0\u6b64\u60a8\u7684 GA4 \u5a92\u4f53\u8d44\u6e90\u9700\u8981  <\/span><b>\u6536\u96c6\u5927\u91cf\u6570\u636e\u6765\u9884\u6d4b\u6a21\u578b\u3002<\/b><\/p>\n<p> <span style=\"font-weight: 400;\">\u4e00\u4e2a\u57fa\u4e8e GA4 \u5e2e\u52a9\u4e2d\u5fc3\u7684\u5173\u952e\u793a\u4f8b\uff0c\u5176\u4e2d\u4e00\u4e2a<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9846734?hl=en#:~:text=purchase%20event%20instead.-,prerequisites,-To%20train%20predictive\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u5148\u51b3\u6761\u4ef6<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u662f<\/span><i><br \/>\n  <span style=\"font-weight: 400;\">\u300c\u5728\u8fc7\u53bb 28 \u5929\u5185\uff0c\u89e6\u53d1\u4ee5\u53ca\u672a\u89e6\u53d1\u76f8\u5173\u9884\u6d4b\u6761\u4ef6\uff08\u8d2d\u4e70\u6216\u6d41\u5931\uff09\u7684\u56de\u8bbf\u7528\u6237\u5fc5\u987b\u5728 7 \u5929\u5185\u5404\u81ea\u8fbe\u5230\u81f3\u5c11 1,000 \u4eba\u300d<\/span><br \/>\n<\/i>\u3002<span style=\"font-weight: 400;\">\u8fd9\u610f\u5473\u7740\uff0c\u5728 28 \u5929\u5185\uff0c\u60a8\u9700\u8981\u8bb0\u5f55\u7684\u96c6\u4f53\u8d2d\u4e70\/\u6d41\u5931\u4e8b\u4ef6\u6570\u91cf\u8fbe\u5230<\/span> <b>2,000 \u4e2a<\/b>\u3002[\/vc_column_text][vc_single_image media=&#8221;92379&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;865161&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;209361&#8243;]\u5982\u679c\u60a8\u4e0d\u662f\u4e00\u5bb6\u7535\u5b50\u5546\u52a1\u516c\u53f8\uff0c\u4f46\u4ecd\u60f3\u4f7f\u7528 GA4 \u7684\u673a\u5668\u5b66\u4e60\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5<strong>\u5c1d\u8bd5\u4f7f\u7528 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9443595\" target=\"_blank\" rel=\"noopener\">Google Analytics\uff08\u5206\u6790\uff09\u667a\u80fd<\/a><\/strong>\u3002\u6b64\u529f\u80fd\u53ef\u5e2e\u52a9\u60a8\u5efa\u7acb<a href=\"https:\/\/support.google.com\/analytics\/answer\/9443595#:~:text=Create-,custom%20insights,-You%20can%20create\" target=\"_blank\" rel=\"noopener\">\u81ea\u5b9a\u4e49\u6d1e\u5bdf<\/a>\uff0c\u8ba9 GA4 \u5206\u6790\u5bf9\u60a8\u6765\u8bf4\u91cd\u8981\u7684\u6570\u636e\u3002 <\/p>\n<p>\u5982\u679c\u60a8\u4ece\u4e8b\u7535\u5b50\u5546\u52a1\u884c\u4e1a\uff0c\u5219\u66f4\u6709\u53ef\u80fd\u4f7f\u7528\u9884\u6d4b\u6027\u53d7\u4f17\u7fa4\u4f53\uff0c\u53ef\u5728\u60a8\u7684 Google \u5a92\u4f53\u8d2d\u4e70\u8d26\u6237\u4e2d\u5c1d\u8bd5\u5b9a\u4f4d\u8fd9\u4e9b\u53d7\u4f17\u7fa4\u4f53\u3002\u4f5c\u4e3a\u53c2\u8003\uff0c\u8fd9\u4e0b\u662f\u6765\u81ea\u58a8\u897f\u54e5\u6570\u5b57\u5e02\u573a <a href=\"https:\/\/marketingplatform.google.com\/about\/resources\/claro-shop-uses-google-analytics-4-to-increase-in-app-purchases-in-time-for-the-holiday-season\/\" target=\"_blank\" rel=\"noopener\">Claro Shop<\/a> \u7684\u6848\u4f8b\u7814\u7a76\uff0c\u8be5\u516c\u53f8\u5728\u5047\u65e5\u8425\u9500\u6d3b\u52a8\u4e2d\u4f7f\u7528\u4e86 GA4 \u7684\u9884\u6d4b\u6027\u53d7\u4f17\u7fa4\u4f53\u3002[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;627129&#8243;]<b>5.0 \u5728 GA4 \u4e2d\u8be6\u7ec6\u4e86\u89e3 GMC \u7684\u514d\u8d39\/\u4ed8\u8d39\u4ea7\u54c1\u5217\u8868\u8f6c\u5316\u60c5\u51b5<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;418280&#8243;]<span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u8ddf\u8e2a\u60a8\u7684 Google Shopping <\/span><b>\u514d\u8d39<\/b><span style=\"font-weight: 400;\">\u4ea7\u54c1\u5217\u8868\u5728 GA4 \u4e2d\u7684\u8868\u73b0\uff0c\u60a8\u9700\u8981\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;709145&#8243;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c06\u60a8\u7684 GA4 \u8d26\u6237\u4e0e Google Merchant Center (GMC) \u8d26\u6237<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11479699?hl=en\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u94fe\u63a5<\/span><br \/>\n<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u786e\u4fdd\u5728<\/span><span style=\"font-weight: 400;\">\u60a8\u7684 GMC \u8d26\u6237\u4e2d\u6253\u5f00\u4e86<\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/11127659?hl=en\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u81ea\u52a8\u6807\u8bb0\u8bbe\u7f6e<\/span><br \/>\n<\/a><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;946019&#8243;]<span style=\"font-weight: 400;\">\u901a\u8fc7\u94fe\u63a5\u548c\u542f\u7528\u81ea\u52a8\u6807\u8bb0\uff0c\u60a8\u5c06\u5728 GA4 \u4e2d\u83b7\u5f97\u66f4\u6e05\u6670\u7684\u514d\u8d39\u4ea7\u54c1\u5217\u8868\u62a5\u544a\u3002\u5728 UA \u4e2d\uff0c\u514d\u8d39\u548c\u4ed8\u8d39\u5217\u8868\u88ab\u653e\u5728\u4e00\u8d77\u3002\u4f46 GA4 \u5141\u8bb8\u60a8\u5c06\u8fd9\u4e9b\u6307\u6807\u5206\u5f00\uff0c\u66f4\u53ef\u4ee5\u770b\u5230\u4ee5\u4e0b\u7ef4\u5ea6\u7684\u6027\u80fd\u62a5\u544a\uff1a  <\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;322868&#8243;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6765\u6e90\u5e73\u53f0\uff1a Shopping Free Listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e7f\u544a\u7cfb\u5217\uff1aShopping Free Listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ed8\u8ba4\u6e20\u9053\u5206\u7ec4\uff1aOrganic Shopping<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_single_image media=&#8221;92380&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;146095&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;199904&#8243;]<b>6.0 \u7531\u4e8e GA4 \u7684\u6570\u636e\u9608\u503c\u8bbe\u7f6e\uff0c\u62a5\u544a\u4e2d\u7f3a\u5c11\u6570\u636e<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;199051&#8243;]<span style=\"font-weight: 400;\">\u60a8\u53ef\u80fd\u5df2\u7ecf\u6ce8\u610f\u5230\uff0c\u5c3d\u7ba1\u60a8\u7684 GA4 \u5df2\u6709\u5927\u91cf\u6570\u636e\uff0c\u4f46\u62a5\u544a\u7684\u884c\u6570\u5374\u51cf\u5c11\u4e86\u3002\u8fd9\u662f\u4e3a\u4ec0\u4e48\u5462\uff1f <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u4ed4\u7ec6\u68c0\u67e5\u8be5\u62a5\u544a\u7684\u9876\u90e8\uff1b\u60a8\u53ef\u80fd\u4f1a\u6ce8\u610f\u5230\u4e00\u4e2a\u6a59\u8272\u611f\u53f9\u53f7\uff0c\u70b9\u51fb\u540e\u4f1a\u663e\u793a\u4ee5\u4e0b\u6d88\u606f\uff1a<\/span>[\/vc_column_text][vc_single_image media=&#8221;92381&#8243; 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