{"id":95439,"date":"2025-10-15T10:08:02","date_gmt":"2025-10-15T02:08:02","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/search-ads-360-%e5%92%8c-google-analytics-4-%e6%95%b4%e5%90%88%e7%9a%84%e4%bc%98%e5%8a%bf\/"},"modified":"2025-10-23T14:30:14","modified_gmt":"2025-10-23T06:30:14","slug":"search-ads-360-%e5%92%8c-google-analytics-4-%e6%95%b4%e5%90%88%e7%9a%84%e4%bc%98%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/analytics\/search-ads-360-%e5%92%8c-google-analytics-4-%e6%95%b4%e5%90%88%e7%9a%84%e4%bc%98%e5%8a%bf\/","title":{"rendered":"Search Ads 360 \u548c Google Analytics 4 \u6574\u5408\u7684\u4f18\u52bf"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text uncode_shortcode_id=&#8221;612131&#8243;]<em>\u672c\u6587\u4e8e2024\u5e747\u67083\u65e5\u66f4\u65b0\u3002<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;105436&#8243;]<a href=\"https:\/\/fivestones.net\/blog\/analytics\/sunsetting-universal-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics 4\uff08GA4\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u4e0e <\/span><a href=\"https:\/\/fivestones.net\/google-marketing-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Marketing Platform<\/span>\uff08GMP\uff09<\/a><span style=\"font-weight: 400;\">\u2014Google\u4f01\u4e1a\u7248<\/span><i><span style=\"font-weight: 400;\">\uff08\u9605\u8bfb\uff1a\u5546\u4e1a\uff09<\/span><\/i><span style=\"font-weight: 400;\"> 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href=\"https:\/\/fivestones.net\/blog\/gmp\/4-new-sa360-features-weve-been-liking\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\u65b0\u7684 SA360<\/b><\/a> <span style=\"font-weight: 400;\">\u5e73\u53f0\u540e\u6240\u5e26\u6765\u7684\u597d\u5904\u3002<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;92081&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;92087&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; border=&#8221;yes&#8221; shadow=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h2><b>\u4f18\u52bf1\uff1a\u9009\u62e9\u60a8\u504f\u597d\u7684\u62a5\u544a\u5e73\u53f0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5f53\u60a8\u8fde\u63a5 SA360 \u548c GA4 \u65f6\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\">\u5728 GA4 \u4e2d\u67e5\u770b SA360 \u5e7f\u544a\u7cfb\u5217\u62a5\u544a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728 SA360 \u4e2d\u67e5\u770b GA4 \u8f6c\u5316\u62a5\u544a<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u5728\u4efb\u4f55\u4e0d\u540c\u7684\u90e8\u95e8\u90fd\u53ef\u4ee5\u9009\u62e9\u4efb\u610f\u4e00\u4e2a\u5e73\u53f0\u67e5\u770b\u6216\u5bfc\u51fa\u6765\u66f4\u80fd\u6ee1\u8db3\u5176\u62a5\u544a\u7684\u9700\u6c42\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u662f\u8425\u9500\u7ecf\u7406\uff0c\u60a8\u53ef\u80fd\u66f4\u559c\u6b22\u5728 GA4 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media=&#8221;92098&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;85&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221;][vc_single_image media=&#8221;92106&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;65&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u6839\u636e<\/span> <a href=\"https:\/\/support.google.com\/analytics\/answer\/11242870#:~:text=and%20source%2Fmedium.-,search%20ads%20360,-URLs%20that%20are\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GA4 \u7684\u5e2e\u52a9\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5176\u4e2d\u4e00\u4e9b\u53ef\u7528\u7684 SA360 \u7ef4\u5ea6\u5305\u62ec\uff1a<\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SA360 \u6765\u6e90<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SA360 \u5a92\u4f53<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SA360 \u5e7f\u544a\u7cfb\u5217<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SA360 \u521b\u610f\u683c\u5f0f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SA360 \u5e7f\u544a\u7ec4\u540d\u79f0<\/span><\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">GA4 \u548c SA360 \u96c6\u6210\u80fd\u591f\u63d0\u4f9b\u5f3a\u5927\u7684\u6d1e\u5bdf\u529b\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u5c06<\/span><b>\u81ea\u7136\u641c\u7d22\u6e20\u9053\u5206\u7ec4<\/b><span style=\"font-weight: 400;\">\u4f5c\u4e3a\u5f52\u56e0\u6a21\u578b\u7684\u4e00\u90e8\u5206<\/span><b>\uff0c<\/b><b>\u4ee5\u53ca\u4ed8\u8d39\u6e20\u9053<\/b><span style=\"font-weight: 400;\">\uff0c\u4f8b\u5982 SA360 \u7684\u641c\u7d22\u8425\u9500\u6d3b\u52a8<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u8425\u9500\u4eba\u5458\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u60a8\u53ef\u4ee5\u770b\u5230\u81ea\u7136\u641c\u7d22\u548c SA360 \u641c\u7d22\u8425\u9500\u6d3b\u52a8\u7b49\u5982\u4f55\u6210\u4e3a\u5ba2\u6237\u5728 GA4 \u5e94\u7528\u6216\u7f51\u7ad9\u4e2d\u8fdb\u884c\u8f6c\u5316\u6d41\u7a0b\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6280\u672f\u5de5\u4f5c\u6d41\u7a0b\u4e0a\u2014GA4 \u548c SA360\/Google Ads \u96c6\u6210\u89e3\u51b3\u7684\u4e00\u4e2a\u95ee\u9898\u662f\u81ea\u52a8\u6807\u8bb0\u529f\u80fd\u7684\u9650\u5236\u3002\u5728 GA \u4e2d\u8bbe\u7f6e\u548c\u76d1\u63a7\u4e0d\u540c\uff0c SA360 \u641c\u7d22\u5f15\u64ce\u7684\u6027\u80fd\u662f\u4e00\u4e2a <\/span><b>\u624b\u52a8\u8fc7\u7a0b<\/b><span style=\"font-weight: 400;\"> 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rel=\"noopener noreferrer\"><b>\u8f6c\u5316\u6570\u636e<\/b><\/a>\u4ece GA4 <b>\u5bfc\u51fa\u5230<\/b> SA360\u3002<span style=\"font-weight: 400;\"> \u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u60a8\u5728 GA4 \u5a92\u4f53\u8d44\u6e90\u4e2d\u8bbe\u7f6e\u4e86APP\u548c\/\u6216Web\uff0c\u5219\u53ef\u4ee5\u5728 SA360 \u4e2d\u5c06\u8fd9\u4e9b\u62a5\u544a\u4e3a GA4 \u7ef4\u5ea6\u548c\u6307\u6807\u3002\u8bf7\u6ce8\u610f\uff0c\u62a5\u544a\u7684\u5185\u5bb9\u53d6\u51b3\u4e8e\u60a8\u4f7f\u7528\u7684\u662f\u65e7\u7248 SA360 \u8fd8\u662f <\/span><a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/introducing-new-search-ads-360\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u65b0\u7248 SA360<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u662f\u9996\u6b21\u5173\u8054 GA4 \u548c\u65b0\u7248 SA360\uff0c\u8bf7\u786e\u4fdd\u5728\u6b64\u8fc7\u7a0b\u4e2d\u542f\u7528\u4e86<em>\u300c\u542f\u7528\u5e7f\u544a\u7cfb\u5217\u5f52\u56e0\u300d<\/em>\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;92113&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">GA4 \u548c SA360 \u5173\u8054\u5b8c\u6210\u540e\uff0c\u53ef\u4ee5\u5728 SA360 \u5217\u7684\u300cGoogle Analytics\u300d\u4e0b\u627e\u5230\u65b0\u7248 SA360 \u4e2d\u7684 GA4 \u6307\u6807\u3002\u4e0e\u65e7\u7248 SA360 \u76f8\u6bd4\uff0c\u65b0\u7248 SA360 \u4e2d\u6709\u66f4\u591a GA4 \u6307\u6807\uff0c\u56e0\u6b64\u60a8\u5c06\u80fd\u591f\u62a5\u544a GA4 \u53c2\u4e0e\u4f1a\u8bdd\u767e\u5206\u6bd4\u3001GA4 \u7efc\u5408\u6d4f\u89c8\u91cf\u7b49\u7ef4\u5ea6\u3002 <\/span>[\/vc_column_text][vc_single_image media=&#8221;92119&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221;][vc_single_image media=&#8221;92125&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;75&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u6839\u636e\u6211\u4eec\u7684 SA360 \u4e13\u5bb6<\/span> <a href=\"https:\/\/www.linkedin.com\/in\/hans-ho-385216147\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hans<\/span><\/a> <span style=\"font-weight: 400;\">\u7684\u53cd\u9988\uff1a\u5f53 SA360 \u4e2d\u63d0\u4f9b GA4 \u6570\u636e\u65f6\uff0cSA360 \u7528\u6237\u53ef\u4ee5<\/span><b>\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u83b7\u5f97\u66f4\u6df1\u5165\u7684\u89c1\u89e3<\/b>\u3002<span style=\"font-weight: 400;\">. \u4f8b\u5982\uff0c\u5728 SA360 \u4e2d\uff0c\u60a8\u53ef\u4ee5\u5c06\u5305\u542b GA4 \u6570\u636e\u7684\u5217\u6dfb\u52a0\u5230 SA360 <\/span><a href=\"https:\/\/support.google.com\/sa360\/answer\/10253021?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u81ea\u5b9a\u4e49\u7ef4\u5ea6<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u4ee5\u4fbf\u5728 SA360 \u4e2d\u83b7\u5f97\u66f4\u7cbe\u7ec6\u7684\u62a5\u544a\u3002\u8fd9\u53ef\u4ee5\u8282\u7701 <\/span><span style=\"font-weight: 400;\">\u60a8\u5728 GA4 \u548c SA360 \u62a5\u544a\u4e4b\u95f4\u5207\u6362\u4ee5\u67e5\u770b\u6d41\u91cf\u548c\u4ed8\u8d39\u641c\u7d22\u6548\u679c\u7684<\/span><b>\u65f6\u95f4<\/b>\u3002[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h2><b>\u4f18\u52bf2\uff1a\u5728\u65b0\u7248 SA360 \u4e2d\u5b9a\u4f4d GA4 \u53d7\u4f17<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u4ee5\u524d\u7248\u672c\u7684 Universal Analytics\uff08UA\uff09\/\u65e7\u7248 SA360 \u94fe\u63a5\u4e2d\uff0c\u5e7f\u544a\u5546\u65e0\u6cd5\u5c06\u5176 UA 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border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fsupport.google.com%2Fsa360%2Fanswer%2F12795693%3Fhl%3Dzh-Hans%26sjid%3D610959589054154532-NC|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;496880&#8243;]\u5173\u4e8e\u65b0 SA360 \u51fa\u4ef7\u7b56\u7565\u4e2d\u7684 GA4 \u8f6c\u5316[\/vc_button][vc_single_image media=&#8221;94003&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; uncode_shortcode_id=&#8221;943328&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;149039&#8243;]<span style=\"font-weight: 400;\">GA4 \u8f6c\u5316\uff08\u6216 GA4 \u4e2d\u7684<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9355848?hl=en&amp;sjid=11964729261936756097-AP\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5173\u952e\u4e8b\u4ef6<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u73b0\u5728\u662f\u65b0\u7248 SA360 \u4e2d\u51fa\u4ef7\u7ec4\u5408\u6570\u636e\u4fe1\u53f7\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u5982\u679c\u60a8\u4f7f\u7528 Google Ads\uff0c\u60a8\u5e94\u8be5\u80fd\u591f\u6d4b\u8bd5 GA4 \u65f6\u60a8\u7684\u5e7f\u544a\u6548\u679c\u662f\u5426\u66f4\u597d\u8f6c\u6362\u7528\u4e8e\u4f18\u5316\u3002<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h2><b>\u7ed3\u8bba<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0e Google \u7684\u5176\u4ed6\u5e73\u53f0\u76f8\u6bd4\uff0cGA4 \u548c\u65b0\u7248 SA360 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href=\"https:\/\/fivestones.net\/blog\/google-marketing-platform\/a-focus-on-embedded-ai-in-search-ads-360-sa360\/\" target=\"_blank\" rel=\"noopener\">\u91cd\u70b9\u5173\u6ce8 SA360 \u4e2d\u5d4c\u5165\u7684 AI<\/a><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6574\u5408 GA4 \u548c SA360 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