{"id":95429,"date":"2025-10-15T09:36:11","date_gmt":"2025-10-15T01:36:11","guid":{"rendered":""},"modified":"2025-10-23T14:10:18","modified_gmt":"2025-10-23T06:10:18","slug":"%e6%88%bf%e5%9c%b0%e4%ba%a7%e8%90%a5%e9%94%80%e6%ad%a3%e9%9d%a2%e4%b8%b4%e5%b9%bf%e5%91%8a%e7%b4%a0%e6%9d%90%e7%93%b6%e9%a2%88-%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%8a%a8","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/creative\/%e6%88%bf%e5%9c%b0%e4%ba%a7%e8%90%a5%e9%94%80%e6%ad%a3%e9%9d%a2%e4%b8%b4%e5%b9%bf%e5%91%8a%e7%b4%a0%e6%9d%90%e7%93%b6%e9%a2%88-%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e7%9a%84%e5%8a%a8\/","title":{"rendered":"\u623f\u5730\u4ea7\u8425\u9500\u6b63\u9762\u4e34\u5e7f\u544a\u7d20\u6750\u74f6\u9888\u2014\u2014\u6570\u636e\u9a71\u52a8\u7684\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u7834\u5c40"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;294439&#8243;]\u5f53\u4eca\u7684\u623f\u5730\u4ea7\u8425\u9500\u4eba\u5458\u6b63\u9762\u4e34\u7740\u6311\u6218\u3002[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;981932&#8243;]\u5728\u5404\u79cd\u6570\u5b57\u5e73\u53f0\u63a8\u5e7f\u623f\u6e90\u65f6\uff0c\u8425\u9500\u4eba\u5458\u5f80\u5f80\u4f9d\u8d56\u6709\u9650\u7684\u5e7f\u544a\u7d20\u6750\u53d8\u4f53\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u4f18\u5316\uff08DCO\uff09\u7b49\u89e3\u51b3\u65b9\u6848\u5219\u80fd\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e3a\u6f5c\u5728\u4e70\u5bb6\u63d0\u4f9b\u66f4\u76f8\u5173\u3001\u4fe1\u606f\u66f4\u4e30\u5bcc\u3001\u66f4\u5177\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff0c\u786e\u4fdd\u6bcf\u6761\u5e7f\u544a\u90fd\u80fd\u76f4\u63a5\u5951\u5408\u7528\u6237\u7684\u504f\u597d\u548c\u5bf9\u623f\u4ea7\u7684\u5174\u8da3\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u6bcf\u4e00\u4e2a\u65b0\u623f\u6e90\u521b\u5efa\u72ec\u7acb\u7684\u8425\u9500\u6d3b\u52a8\u4e0d\u4ec5\u8017\u65f6\uff0c\u800c\u4e14\u5728<\/span><b>\u8fd0\u8425\u4e0a\u96be\u4ee5\u6269\u5c55<\/b><span style=\"font-weight: 400;\">. \u624b\u52a8\u5236\u4f5c\u5e7f\u544a\u9700\u8981\u91cd\u590d\u8bbe\u8ba1\u3001\u6392\u7248\u3001\u5ba1\u6279\u3001\u8d28\u91cf\u4fdd\u8bc1\u548c\u6295\u653e\u3002\u6bcf\u6b21\u623f\u6e90\u53d8\u66f4\u90fd\u9700\u540c\u6b65\u66f4\u65b0\u5c55\u793a\u5c3a\u5bf8\u3001\u5237\u65b0\u6587\u6848\u3001\u5e7f\u544a\u7d20\u6750\u5f00\u53d1\u5e76\u5f81\u6c42\u5ba2\u6237\u540c\u610f\u3002\u5728\u5927\u89c4\u6a21\u64cd\u4f5c\u65f6\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u589e\u52a0\u6210\u672c\u53c8\u8017\u65f6\uff0c\u5c24\u5176\u662f\u623f\u6e90\u4fe1\u606f\u6bcf\u5c0f\u65f6\u90fd\u6709\u53ef\u80fd\u6539\u53d8\u3002\u5f53\u8fd9\u4e2a\u60c5\u51b5\u6269\u5c55\u5230\u6570\u767e\u5957\u623f\u6e90\u65f6\uff0c\u4f20\u7edf\u5de5\u4f5c\u6d41\u7a0b\u5b8c\u5168\u5d29\u6e83\u3002 <\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;112002&#8243;]\n<blockquote><p><i><span style=\"font-weight: 400;\">\u300c\u6bcf\u5f53\u6709\u65b0\u623f\u6e90\u4e0a\u5e02\u65f6\uff0c\u624b\u52a8\u66f4\u65b0\u5e7f\u544a\u7cfb\u5217\u4f1a\u4f7f\u5de5\u4f5c\u91cf\u548c\u6210\u672c\u500d\u589e\u3002\u4ece\u8bbe\u8ba1\u548c\u5c55\u793a\u5e03\u5c40\u5230\u5e7f\u544a\u89c4\u683c\u3001\u8d28\u91cf\u4fdd\u8bc1\u3001\u5ba2\u6237\u7b7e\u6279\u548c\u5e73\u53f0\u5f00\u53d1\uff0c\u6bcf\u4e00\u6b65\u90fd\u6d89\u53ca\u65f6\u95f4\u3001\u6210\u672c\u548c\u98ce\u9669\u3002\u5404\u90e8\u95e8\u9700\u8981\u5e94\u5bf9\u4e0d\u540c\u7684\u5de5\u5177\u3001\u6587\u4ef6\u683c\u5f0f\u3001\u8bbe\u8ba1\u5ba1\u6279\u548c\u8d28\u91cf\u68c0\u67e5\u3002\u6bcf\u5468\u6709\u6570\u767e\u4e2a\u623f\u6e90\u8f6e\u6362\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u51e0\u4e4e\u4e0d\u53ef\u80fd\u6269\u5c55\uff0c\u66f4\u4e0d\u7528\u8bf4\u4fdd\u6301\u65b0\u9c9c\u548c\u51c6\u786e\u3002\u300d <strong>Bradley Lancaster, \u5e7f\u544a\u7d20\u6750\u89e3\u51b3\u65b9\u6848\u9886\u961f<\/strong><\/span><\/i><\/p><\/blockquote>\n[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;194301&#8243;]<span style=\"font-weight: 400;\">\u73b0\u5b9e\u662f\u2014\u968f\u7740<\/span><b>\u623f\u5730\u4ea7\u683c\u5c40<\/b><span style=\"font-weight: 400;\">\u6539\u53d8\uff0c\u5e7f\u544a\u7d20\u6750\u7684\u5de5\u4f5c\u91cf\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u788e\u7247\u5316\u3001\u66f4\u590d\u6742\uff0c\u66f4\u96be\u6269\u5c55\u3002<\/span><\/p>\n<p>\u89e3\u51b3\u65b9\u6848\u5728\u4e8e\u5229\u7528<strong>\u6570\u636e\u9a71\u52a8\u7684\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u4f18\u5316\uff08DCO\uff09<\/strong>\u6765\u5e94\u5bf9\u8fd9\u4e9b\u6269\u5c55\u6027\u6311\u6218\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u5f53\u4eca\u623f\u5730\u4ea7\u8425\u9500\u4e2d\u6700\u5e38\u89c1\u7684\u5a92\u4f53\u5e7f\u544a\u7d20\u6750\u6311\u6218\u2014\u4ee5\u53ca<\/span><span style=\"font-weight: 400;\"><br \/>\n<b>DCO<\/b><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u52a9\u60a8\u5b9e\u73b0\u66f4\u667a\u80fd\u7684\u89c4\u6a21\u5316\u589e\u957f\u3002<\/span>[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;144923&#8243;]<span style=\"font-weight: 400;\">\u5e7f\u544a\u7d20\u6750\u74f6\u9888\u548c\u884c\u4e1a\u666e\u904d\u5b58\u5728\u7684\u75db\u70b9<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;646929&#8243;]<span style=\"font-weight: 400;\"> \u5546\u4e1a\u5730\u4ea7 (CRE) \u9886\u57df\u7684 B2C \u548c B2B \u8425\u9500\u4eba\u5458\u5728\u5e7f\u544a\u7d20\u6750\u5f00\u53d1\u8fc7\u7a0b\u4e2d\uff0c\u6301\u7eed\u9762\u4e34\u8fd9\u4e9b\u969c\u788d\u3002<\/span><\/p>\n<p><b>\u53d8\u91cf\u8fc7\u591a<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u60a8\u9700\u8981\u6839\u636e\u591a\u4e2a\u5730\u70b9\u3001\u623f\u6e90\u7c7b\u578b\u3001\u8f6c\u5316\u9636\u6bb5\u548c\u4e70\u5bb6\u753b\u50cf\u6765\u5b9a\u5236\u5e7f\u544a\u7d20\u6750\u3002\u4e00\u4e2a\u5728\u5e03\u91cc\u65af\u73ed\u5bfb\u627e\u5de5\u4e1a\u7528\u5730\u7684\u7269\u6d41\u7ecf\u7406\uff0c\u548c\u4e00\u4e2a\u5728\u6089\u5c3c\u5bfb\u627e\u529e\u516c\u5ba4\u7684\u4f01\u4e1a\u51b3\u7b56\u8005\uff0c\u4ed6\u4eec\u5e0c\u671b\u5f97\u5230\u7684\u4fe1\u606f\u662f\u4e0d\u540c\u7684\u3002<br \/>\n<\/span><\/p>\n<p><b>\u6570\u636e\u65e0\u6cd5\u4e0e\u5e7f\u544a\u7d20\u6750\u8fde\u63a5<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u60a8\u53ef\u80fd\u6709\u5b9e\u65f6\u4ef7\u683c\u6570\u636e\u3001\u8be6\u7ec6\u7684\u623f\u6e90\u4fe1\u606f\u6216\u4e30\u5bcc\u7684\u5ba2\u6237\u7ec6\u5206\u3002\u4f46\u5c06\u8fd9\u4e9b\u4fe1\u606f\u6574\u5408\u5230\u60a8\u7684\u5e7f\u544a\u7d20\u6750\u4e2d\uff0c\u901a\u5e38\u4f9d\u8d56\u4e8e\u4eba\u5de5\u64cd\u4f5c\u4e14\u5bb9\u6613\u51fa\u9519\u3002 <\/span><\/p>\n<p><b>\u5e7f\u544a\u7d20\u6750\u75b2\u52b3<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u5373\u4f7f\u60a8\u7684\u5e7f\u544a\u6709\u591a\u4e2a\u7248\u672c\uff0c\u5e7f\u544a\u7cfb\u5217\u4e5f\u53ef\u80fd\u663e\u5f97\u6c92\u6709\u65b0\u610f\u3002\u5c24\u5176\u5f53\u60a8\u9488\u5bf9\u7684\u662f\u9ad8\u51b3\u7b56\u95e8\u69db\u7684B2B\u53d7\u4f17\uff0c\u6216\u9700\u8981\u5728\u6f2b\u957f\u51b3\u5468\u671f\u4e2d\u91cd\u590d\u89e6\u8fbe\u7684\u7528\u6237\u65f6\uff0c\u8fd9\u4e00\u95ee\u9898\u5c24\u4e3a\u51f8\u663e\u3002 <\/span><\/p>\n<p>DCO \u5728\u7b56\u7565\u6027\u5b9e\u65bd\u540e\uff0c\u80fd\u591f\u6709\u6548\u89e3\u51b3\u8fd9\u4e9b\u5177\u4f53\u7684\u8fd0\u8425\u7f3a\u53e3\u3002[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;774097&#8243;]\u4ec0\u4e48\u662f DCO\uff1f[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;150185&#8243;]<span style=\"font-weight: 400;\"> \u52a8\u6001\u5e7f\u544a\u7d20\u6750\u4f18\u5316\u5229\u7528\u7ed3\u6784\u5316\u6570\u636e\u3001\u903b\u8f91\u89c4\u5219\u548c\u6a21\u5757\u5316\u6a21\u677f\u81ea\u52a8\u751f\u6210\u5e7f\u544a\u53d8\u4f53\u3002\u8fd9\u79cd\u5f37\u5927\u7684\u65b9\u6cd5\u53ef\u4ee5\u5728\u4fdd\u6301\u76f8\u5173\u6027\u7684\u540c\u65f6\u6269\u5c55\u521b\u610f\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u6211\u4eec\u6700\u8fd1\u5173<\/span>\u4e8e<strong><br \/>\n<span style=\"text-decoration: underline;\"><br \/>\n<a href=\"https:\/\/fivestones.net\/blog\/gmp\/draftturning-real-estate-trends-into-media-tactics-how-to-activate-smarter-campaigns-in-2025-with-google-marketing-platform\/\" target=\"_blank\" rel=\"noopener\">\u5c06\u623f\u5730\u4ea7\u8d8b\u52bf\u8f6c\u5316\u4e3a\u5a92\u4f53\u7b56\u7565<\/a><br \/>\n<\/span><br \/>\n<\/strong>\u7684\u6587\u7ae0\u4e2d<span style=\"font-weight: 400;\">\uff0c\u6211\u4eec\u77e5\u9053\u50cf DV360 \u8fd9\u6837\u7684\u5e73\u53f0\u5141\u8bb8\u60a8\u521b\u5efa\u54cd\u5e94\u5730\u70b9\u3001\u65f6\u95f4\u4ee5\u53ca\u5e93\u5b58\u53d8\u5316\u7684\u5e7f\u544a\u7d20\u6750\u3002\u4f46\u662f\uff0c\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u4f18\u5316\u5e76\u4e0d\u9002\u5408\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u60c5\u5883\u3002 <\/span><\/p>\n<p><strong>\u4ee5\u4e0b\u662f\u8bc4\u4f30DCO \u662f\u5426\u9002\u7528\u4e8e\u60a8\u7684\u9879\u76ee\uff1a<\/strong>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;178658&#8243;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5728\u591a\u4e2a\u5e02\u573a\u6216\u5730\u533a\u8fd0\u8425\u5e7f\u544a\u7cfb\u5217\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u6709\u89c4\u6574\u7684\u4ea7\u54c1\u6216\u623f\u6e90\u6570\u636e\uff08\u4f8b\u5982\uff1a\u53ef\u7528\u6027\u3001\u4ef7\u683c\uff09\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u9700\u8981\u6309\u53d7\u4f17\u7ec6\u5206\u6216\u4e70\u5bb6\u7c7b\u578b\u5b9a\u5236\u4fe1\u606f\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6295\u8d44\u56de\u62a5\u7387 (ROI)\u3001\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (CPA) \u6216\u8f6c\u5316\u91cf\u7b49\u7ee9\u6548\u6307\u6807\u662f\u60a8\u7684\u4e3b\u8981 KPI\u3002<\/span><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;184939&#8243;]<span style=\"font-weight: 400;\">\u771f\u5b9e\u573a\u666f\uff1a\u6570\u636e\u9a71\u52a8\u7684\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u4f18\u5316\u4f55\u65f6\u4e3a\u60a8\u589e\u503c\uff0c\u4f55\u65f6\u4e0d\u9002\u7528 <\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;185188&#8243;]<strong>A) CRE Platform Operating in Australia &amp; Singapore<\/strong><br \/>\n<strong>Challenge<\/strong>: Promoting industrial spaces, retail hubs, and premium offices to different investor segments.<br \/>\n<strong>Solution:<\/strong> DCO allowed team to update ads dynamically based on geo location, property status, property type, or promotion type \u2014all without rebuilding creatives for every variation.[\/vc_column_text][vc_single_image media=&#8221;94683&#8243; media_lightbox=&#8221;yes&#8221; media_width_percent=&#8221;63&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;183718&#8243;][vc_single_image media=&#8221;94684&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;73&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; uncode_shortcode_id=&#8221;398753&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;170845&#8243;]<strong>B) \u5355\u4e00\u5730\u4ea7\u9686\u91cd\u53d1\u5e03<\/strong><br \/>\n<strong>\u6311\u6218\uff1a<\/strong>\u4ee5\u6545\u4e8b\u9a71\u52a8\u7684\u5e7f\u544a\u7d20\u6750\u8fdb\u884c\u63a8\u5e7f\u4e00\u4e2a\u8d85\u8c6a\u534e\u4f4f\u5b85\u3002<br \/>\n<strong>\u4e3a\u4ec0\u4e48\u9759\u6001\u5e7f\u544a\u6548\u679c\u66f4\u597d\uff1a<\/strong>\u4e00\u4e2a\u5b9a\u5236\u7684\u5ba3\u4f20\u89c6\u9891\u548c\u7cbe\u5fc3\u5236\u4f5c\u7684\u843d\u5730\u9875\u8bb2\u8ff0\u4e86\u4e00\u4e2a\u8fde\u8d2f\u7684\u54c1\u724c\u6545\u4e8b\u3002DCO \u5e76\u4e0d\u662f\u5fc5\u8981\u7684\uff0c\u5e76\u4e14\u53ef\u80fd\u662f\u6d6a\u8d39\u6295\u8d44\u3002[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; 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