{"id":95425,"date":"2025-10-15T09:25:22","date_gmt":"2025-10-15T01:25:22","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e7%ac%ac%e4%ba%8c%e9%83%a8%e5%88%86%ef%bc%9a%e5%88%a9%e7%94%a8-google-marketing-platform-%e5%ba%94%e5%af%b9-2025-%e5%b9%b4%e6%88%bf%e5%9c%b0%e4%ba%a7%e8%b6%8b%e5%8a%bf\/"},"modified":"2025-10-15T09:25:22","modified_gmt":"2025-10-15T01:25:22","slug":"%e7%ac%ac%e4%ba%8c%e9%83%a8%e5%88%86%ef%bc%9a%e5%88%a9%e7%94%a8-google-marketing-platform-%e5%ba%94%e5%af%b9-2025-%e5%b9%b4%e6%88%bf%e5%9c%b0%e4%ba%a7%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/google-marketing-platform\/%e7%ac%ac%e4%ba%8c%e9%83%a8%e5%88%86%ef%bc%9a%e5%88%a9%e7%94%a8-google-marketing-platform-%e5%ba%94%e5%af%b9-2025-%e5%b9%b4%e6%88%bf%e5%9c%b0%e4%ba%a7%e8%b6%8b%e5%8a%bf\/","title":{"rendered":"\u7b2c\u4e8c\u90e8\u5206\uff1a\u5229\u7528 Google Marketing Platform \u5e94\u5bf9 2025 \u5e74\u623f\u5730\u4ea7\u8d8b\u52bf"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121927&#8243;]<span style=\"font-weight: 400;\">\u5728<\/span><a href=\"https:\/\/chatgpt.com\/c\/680af341-9320-8011-82ac-c5b960e5bc61#\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u672c\u7cfb\u5217\u7684\u7b2c\u4e00\u90e8<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\uff0c\u6211\u4eec\u63a2\u8ba8\u4e86\u5851\u90202025\u5e74\u623f\u5730\u4ea7\u8425\u9500\u7684\u56e0\u7d20\u2014\u4ece\u6295\u8d44\u8005\u5bf9\u5de5\u4e1a\u8d44\u4ea7\u65e5\u76ca\u589e\u957f\u7684\u5174\u8da3\uff0c\u5230\u53ef\u6301\u7eed\u53d1\u5c55\u5728\u7269\u4e1a\u4f30\u503c\u4e2d\u4e0d\u65ad\u63d0\u5347\u7684\u91cd\u8981\u6027\u3002\u5728\u7b2c\u4e8c\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u5c06\u4ece\u4ece\u8d8b\u52bf\u5206\u6790\u8f6c\u5411\u5b9e\u6218\u7b56\u7565\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5730\u4ea7\u8425\u9500\u4eba\u5458\u548c\u4ee3\u7406\u5546\u56e2\u961f\u5982\u4f55\u5229\u7528Display &amp; Video 360\u3001Search Ads 360\u548cGoogle Analytics 4\u5e94\u5bf9\u8fd9\u4e9b\u53d8\u5316\uff1f\u672c\u6587\u5c06\u9610\u8ff0\u4e09\u79cd\u8425\u9500\u7b56\u7565\uff0c\u4e3a\u4e9a\u592a\u5730\u533a\u7684\u4ece\u4e1a\u8005\u63d0\u4f9b\u65b9\u6848\u3002 <\/span>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;424950&#8243;]\n<h4 data-pm-slice=\"1 1 []\">Google Marketing Platform \u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h4>\n<p>Google Marketing Platform \u662f\u4e00\u5957\u4f01\u4e1a\u7ea7\u5e7f\u544a\u548c\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff0c\u65e8\u5728\u652f\u6301\u7edf\u4e00\u7684\u3001\u4ee5\u6548\u679c\u4e3a\u5bfc\u5411\u7684\u8425\u9500\u3002\u5176\u5e73\u53f0\u53ef\u4ee5\u5e2e\u52a9\u60a8\u83b7\u53d6\u6d1e\u5bdf\u3001\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u5e76\u5728\u591a\u4e2a\u6e20\u9053\u8861\u91cf\u7ed3\u679c\u3002<span style=\"text-decoration: underline;\"><br \/>\n  <a href=\"https:\/\/marketingplatform.google.com\/about\/\" target=\"_blank\" rel=\"noopener\">\u5728\u6b64<\/a><br \/>\n<\/span>\u4e86\u89e3\u66f4\u591a\u3002[\/vc_column_text][vc_separator sep_color=&#8221;,Default&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;495950&#8243;]\n<h3><b>1. \u7cbe\u51c6\u89e6\u8fbe\u5173\u6ce8\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u76ee\u6807\u5ba2\u7fa4<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ESG \u6807\u51c6\u6b63\u5728\u4ece\u6839\u6e90\u4e0a\u91cd\u5851\u4e70\u5bb6\u884c\u4e3a\uff0c\u968f\u7740\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u51b3\u5b9a\u4e2d\u8003\u8651\u5bf9\u73af\u5883\u5f71\u54cd\uff0c\u7eff\u8272\u8ba4\u8bc1\u4f4f\u5b85\u548c\u4f4e\u78b3\u5f00\u53d1\u9879\u76ee\u7684\u9700\u6c42\u65e5\u76ca\u589e\u52a0\u3002<\/span><\/p>\n<p><b>\u6d3b\u52a8\u793a\u8303<\/b><\/p>\n<p><b>\u65b0\u52a0\u5761 Ecovista Residences<\/b><span style=\"font-weight: 400;\"> \u2014\u9488\u5bf9\u5e74\u8f7b\u4e13\u4e1a\u4eba\u58eb\u7684\u7eff\u8272\u8ba4\u8bc1\u4f4f\u5b85\u3002<\/span><\/p>\n<p><b>\u7a0b\u5e8f\u5316\u8425\u9500\u7b56\u7565\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u5728<a href=\"https:\/\/support.google.com\/displayvideo\/answer\/9723477?hl=en\" target=\"_blank\" rel=\"noopener\">DV360<\/a><\/strong><span style=\"font-weight: 400;\">\u4e0a\u9009\u62e9<strong>\u6709\u8d2d\u4e70\u610f\u5411\u7684\u53d7\u4f17\u7fa4\u4f53<\/strong>\uff0c\u4f8b\u5982\u300c\u8282\u80fd\u4f4f\u5b85\u4e70\u5bb6\u300d\u6216\u300c\u751f\u6001\u751f\u6d3b\u8ffd\u6c42\u8005\u300d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6316\u6398\u4e0e\u53ef\u6301\u7eed\u5185\u5bb9\u4e92\u52a8\u7684\u7f51\u7ad9\u7528\u6237<\/span>\uff0c<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267572?hl=en\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\"><strong>\u5728GA4 \u5efa\u7acb\u53d7\u4f17\u7fa4\u4f53<\/strong>\uff0c<\/span><br \/>\n<\/a><strong>\u5bfc\u5165<\/strong>\u81f3DV360\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u900f\u8fc7<a href=\"https:\/\/support.google.com\/displayvideo\/answer\/13387031\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u5373\u65f6\u4ea4\u6613<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u786e\u4fdd\u83b7\u53d6\u53ef\u6301\u7eed\u4e3b\u9898\u5185\u5bb9\u7684<strong>\u8054\u7f51\u7535\u89c6 (CTV)\u5e7f\u544a\u4f4d<\/strong><\/span><span style=\"font-weight: 400;\">\uff0c\u5e94\u7528\u53d1\u5e03\u5546\u4e0e\u5e7f\u544a\u5ba2\u6237\u95f4\u7528\u6237\u8eab\u4efd\u5339\u914d (PAIR)\u6280\u672f\u5b9e\u73b0\u9690\u79c1\u5b89\u5168\u7684\u7cbe\u51c6\u6295\u653e\u3002<br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u4f7f\u7528<a href=\"https:\/\/support.google.com\/displayvideo\/answer\/13471598?hl=en&amp;sjid=11469682534676593329-NC\" target=\"_blank\" rel=\"noopener\">\u4f18\u5316\u578b\u5e7f\u544a\u7d20\u6750<\/a><\/strong><span style=\"font-weight: 400;\">\u81ea\u52a8\u751f\u6210\u6a2a\u5e45\u5e7f\u544a\uff0c\u7a81\u51fa\u592a\u9633\u80fd\u677f\u3001\u667a\u80fd\u7535\u8868\u6216\u7eff\u8272\u8ba4\u8bc1\u7b49\u73af\u4fdd\u7279\u6027\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<blockquote><p><em><br \/>\n  <span style=\"font-weight: 400;\">\u300c\u53ef\u6301\u7eed\u4fe1\u606f\u5728\u53ef\u89c6\u5316\u7684\u60c5\u51b5\u4e0b\u6548\u679c\u6700\u4f73\u2014\u2014\u5c24\u5176\u662f\u5bf9\u5e74\u8f7b\u4e70\u5bb6\u800c\u8a00\uff0c\u4ed6\u4eec\u5e0c\u671b\u770b\u5230\u7eff\u8272\u7279\u6027\u7684\u5b9e\u9645\u4f7f\u7528\u3002\u300d<\/span><br \/>\n<\/em><span style=\"font-weight: 400;\"> <\/span><br \/>\n<span style=\"font-weight: 400;\">\u2014<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/future-of-marketing\/digital-transformation\/sustainable-transformation-net-zero\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Think with Google<\/span><\/a><\/p><\/blockquote>\n[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;221195&#8243;]\n<h3><b>2. \u5438\u5f15\u623f\u5730\u4ea7\u6295\u8d44\u8005\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e70\u5bb6<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e9a\u592a\u5730\u533a\u6295\u8d44\u8005\u5bf9\u7269\u6d41\u3001\u5236\u9020\u4e1a\u548c\u5546\u4e1a\u5730\u4ea7\u7684\u9700\u6c42\u6b63\u5728\u4e0a\u5347\u3002\u9019\u4e9b\u53d7\u4f17\u91c7\u7528\u5b8c\u5168\u4e0d\u540c\u7684\u8bc4\u4f30\u6807\u51c6\uff0c\u4f18\u5148\u8003\u8651\u91cf\u5316\u7ee9\u6548\u6307\u6807\u548c\u8d22\u52a1\u6570\u636e\uff0c\u800c\u975e\u5ba1\u7f8e\u56e0\u7d20\u3002\u60a8\u7684\u8425\u9500\u7b56\u7565\u9700\u53cd\u6620\u8fd9\u4e00\u53d8\u5316\u3002  <\/span><\/p>\n<p><b>\u6d3b\u52a8\u793a\u8303<\/b><\/p>\n<p><b>\u67d4\u4f5b AxisLink \u7269\u6d41\u56ed<\/b><span style=\"font-weight: 400;\">\u2014\u9762\u5411\u9999\u6e2f\u6295\u8d44\u673a\u6784\u548c\u6089\u5c3c\u5bb6\u65cf\u529e\u516c\u5ba4\u7684\u7269\u6d41\u8d44\u4ea7\u3002<\/span><\/p>\n<p><b>\u7a0b\u5e8f\u5316\u8425\u9500\u4e0e\u5206\u6790\u8861\u91cf\u7b56\u7565\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u8fc7<\/span><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/9139116?hl=en\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <strong>DV360 \u300c\u5e02\u573a\u300d<\/strong><br \/>\n<\/a><span style=\"font-weight: 400;\">\u5728CNBC\u3001\u5f6d\u535a\u7b49\u65b0\u95fb\u6216\u8d22\u7ecf\u5a92\u4f53\u9884\u8ba2\u5e7f\u544a\u4f4d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><br \/>\n  <strong>\u5728DV360<\/strong><br \/>\n<\/span> <span style=\"font-weight: 400;\">\u5f00\u5c55<\/span> <strong><br \/>\n  <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/15598748\" target=\"_blank\" rel=\"noopener\">Demand Gen \u8425\u9500\u6d3b\u52a8<\/a><br \/>\n<\/strong>\uff0c\u901a\u8fc7\u4ea7\u54c1\u8d44\u6599\u793a\u8d44\u4ea7\u4f18\u52bf\uff1a \u79df\u91d1\u4fdd\u969c\u3001\u6e2f\u53e3\u8fde\u63a5\u6216\u6309\u9700\u5b9a\u5236\u7684\u7075\u6d3b\u6027\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u542f\u7528<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <b>GA4 \u300c\u4ee5\u6570\u636e\u4e3a\u4f9d\u636e\u7684\u5f52\u56e0\u300d<\/b><br \/>\n<\/a><b>\u6a21\u578b<\/b><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u4e0a\u5c42\u6f0f\u6597\u4e92\u52a8\uff08\u4f8b\u5982\u89c6\u9891\u89c2\u770b\u548c\u8bbf\u95ee\u7684\u7740\u9646\u9875\uff09\u5982\u4f55\u4fc3\u4f7f\u6700\u7ec8\u7684\u6295\u8d44\u8005\u8f6c\u5316\uff08\u5982\u586b\u5199\u8868\u683c\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6b63\u5728\u8bc4\u4f30\u7ebf\u4e0a\u7ebf\u4e0b\u4fe1\u53f7\u7684\u5f71\u54cd\uff0c\u53ef\u4ee5\u8003\u8651\u53e0\u52a0\u4f7f\u7528<\/span><b>\u884c\u92b7\u7d44\u5408\u6a21\u578b\uff08MMM\uff09<\/b><span style=\"font-weight: 400;\">\u4e0e\u6570\u5b57\u5f52\u56e0<\/span>\uff0c<b>\u4ee5\u7eb3\u5165\u66f4\u5e7f\u6cdb\u7684\u7ecf\u6d4e\u56e0\u7d20\u3001\u5e02\u573a\u6761\u4ef6\u6216\u5b63\u8282\u6027<\/b><span style=\"font-weight: 400;\">\uff0c\u8fd9\u5728\u4e0e\u591a\u4e2a\u57ce\u5e02\u7684 CRE \u6295\u8d44\u8005\u53d7\u4f17\u63a5\u89e6\u65f6\u5c24\u4e3a\u91cd\u8981\u3002<\/span> <\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><br \/>\n  <em>\u300c\u5982\u4eca\u7684\u6295\u8d44\u8005\u53d7\u4f17\u4ece\u641c\u7d22\u5f00\u59cb\uff0c\u5230 YouTube\uff0c\u518d\u5230\u7535\u5b50\u90ae\u4ef6\u6216\u7535\u8bdd\u2014\u5f52\u56e0\u5de5\u5177\u5fc5\u987b\u8ddf\u8e2a\u6574\u4e2a\u8fc7\u7a0b\uff0c\u800c\u4e0d\u53ea\u662f\u70b9\u51fb\u3002\u300d<\/em><br \/>\n  <span style=\"font-weight: 400;\"><br \/>\n    <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/future-of-marketing\/digital-transformation\/multi-touch-attribution-apac\/\" target=\"_blank\" rel=\"noopener\"> <\/a><br \/>\n  <\/span><br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">\u2014<\/span> <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/future-of-marketing\/digital-transformation\/multi-touch-attribution-apac\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">Think with Google<\/span><br \/>\n<\/a><\/p><\/blockquote>\n[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;649128&#8243;]\n<h3><b>3. \u6309\u533a\u57df\u8fdb\u884c\u672c\u571f\u5316\u5b9a\u5236<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u4e9a\u592a\u5730\u533a\u7684\u8de8\u5883\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u672c\u571f\u5316\u81f3\u5173\u91cd\u8981\u3002\u5f00\u53d1\u5546\u5728\u4e1c\u4eac\u548c\u66fc\u8c37\u63a8\u5e7f\u9879\u76ee\u65f6\uff0c\u9700\u6839\u636e\u5f53\u5730\u4e70\u5bb6\u504f\u597d\u8c03\u6574\u5ba3\u4f20\u8bed\u8c03\u3001\u89c6\u89c9\u7d20\u6750\u548c\u6838\u5fc3\u4fe1\u606f\u3002\u6218\u7565\u6311\u6218\u5728\u4e8e\u4fdd\u6301\u8de8\u5e02\u573a\u7684\u54c1\u724c\u4e00\u81f4\u6027\uff0c\u540c\u65f6\u4f20\u9012\u4e0e\u5f53\u5730\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u4ee5\u63a8\u52a8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u3002<br \/>  <\/span><\/p>\n<p><b>\u6d3b\u52a8\u793a\u8303<\/b><\/p>\n<p><b>\u4e9a\u592a\u5730\u533a Skyway Central <\/b><span style=\"font-weight: 400;\">\u2014\u5728\u65e5\u672c\u4e0e\u6cf0\u56fd\u63a8\u5e7f\u7684\u591a\u7528\u9014\u5730\u4ea7\u9879\u76ee<\/span><\/p>\n<p><b>\u5e7f\u544a\u7d20\u6750\u7b56\u7565\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u4f7f\u7528\u52a8\u6001\u5e7f\u544a\u7d20\u6750<\/strong><span style=\"font-weight: 400;\"> <strong>\u65b9\u6848<\/strong>\uff0c\u6839\u636e\u7528\u6237\u5730\u7406\u4f4d\u7f6e\u4e0e\u8bed\u8a00\u81ea\u52a8\u751f\u6210\u672c\u5730\u5316\u89c6\u89c9\u4e0e\u6587\u6848\uff0c\u8ba9\u5f00\u53d1\u4eba\u5458\u5f00\u5c55\u533a\u57df\u6027\u7684\u5ba3\u4f20\u6d3b\u52a8\uff0c\u5e76\u4fdd\u6301\u5f53\u5730\u7684\u8d28\u611f\u3002 <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u4ece<a href=\"https:\/\/creative.fivestones.net\/\">FiveStones\u521b\u610f\u5957\u4ef6<\/a>\u4e2d\u9009\u62e9<\/strong><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u6a21\u677f\uff1a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>\u623f\u4ea7\u5546\u673a\u52d8\u63a2<\/b><a href=\"https:\/\/creative.fivestones.net\/?searchNote=prospecting#\/?rlguid=iframe_html_gallery&amp;rlmid=95\"><br \/>\n  <b>\u591a\u4ea7\u54c1\u6a21\u677f<\/b><br \/>\n<\/a><span style=\"font-weight: 400;\">\u5c06\u7075\u6d3b\u5c55\u793a\u5404\u7c7b\u4f4f\u5b85\u6216\u5546\u4e1a\u5355\u5143\uff0c\u9002\u914d\u4e0d\u540c\u6237\u578b\u5e03\u5c40\u4e0e\u4ef7\u683c\u533a\u95f4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/creative.fivestones.net\/#\/?rlguid=iframe_html_gallery&amp;rlmid=27\"><br \/>\n  <b>\u6355\u83b7\u6f5c\u5728\u5ba2\u6237\u7684\u5e7f\u544a\u7d20\u6750<\/b><br \/>\n<\/a><span style=\"font-weight: 400;\">\u53ef\u5728\u6ce8\u518c\u9636\u6bb5\u6216\u4e13\u5c5e\u9884\u89c8\u4f1a\u671f\u95f4\uff0c\u5bf9\u6295\u8d44\u8005\u548c\u4e70\u5bb6\u8fdb\u884c\u518d\u8425\u9500\u4ee5\u91cd\u83b7\u5173\u6ce8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/creative.fivestones.net\/?searchNote=prospecting#\/?rlguid=iframe_html_gallery&amp;rlmid=45\"><br \/>\n  <b>\u56de\u5e94\u63d2\u9875\u5f0f\u5e7f\u544a<\/b><br \/>\n<\/a><span style=\"font-weight: 400;\">\u53ef\u5728\u5e94\u7528\u7a0b\u5f0f\u5185\u63d0\u4f9b\u6c89\u6d78\u5f0f\u54c1\u724c\u4f53\u9a8c\uff0c\u7279\u522b\u9002\u5408\u9762\u5411\u591a\u5143\u6587\u5316\u53d7\u4f17\u7684\u89c6\u9891\u53d9\u4e8b<\/span> <\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8003\u8651\u5c06\u5730\u56fe\u6a21\u5757\u3001\u4fbf\u5229\u8bbe\u65bd\u6216\u81ea\u5b9a\u4e49\u56fe\u6807<\/strong>\u878d\u5165\u4e3a\u5bcc\u5a92\u4f53\u5143\u7d20\uff0c\u5e2e\u52a9\u56fd\u9645\u53d7\u4f17\u5feb\u901f\u7406\u89e3\u793e\u533a\u4ef7\u503c\u3002<\/span><\/li>\n<\/ul>\n<blockquote><p><em><br \/>\n  <span style=\"font-weight: 400;\">\u300c\u5e7f\u544a\u7d20\u6750\u662f\u60a8\u6700\u5177\u5a01\u529b\u7684\u6760\u6746\u3002\u4ec5\u9700\u66ff\u6362\u5c11\u91cf\u89c6\u89c9\u5143\u7d20\u4ee5\u5951\u5408\u53d7\u4f17\u8bed\u5883\uff0c\u5373\u53ef\u663e\u8457\u63d0\u5347\u5e7f\u544a\u6548\u679c\u3002\u300d<\/span><br \/>\n<\/em> <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/connected-tv-ads\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\"> <\/span><br \/>\n<\/a><br \/>\n<span style=\"font-weight: 400;\">\u2014 <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/connected-tv-ads\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">Think with Google<\/span><br \/>\n<\/a><\/p><\/blockquote>\n[\/vc_column_text][vc_separator sep_color=&#8221;,Default&#8221;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;310152&#8243;]\n<h3><b>\u4e3a\u4ec0\u4e48FiveStones\u662f\u503c\u5f97\u8003\u8651\u7684\u5408\u4f5c\u4f19\u4f34<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6b63\u5728\u5904\u7406\u590d\u6742\u7684\u8de8\u5883\u6d3b\u52a8\u3001\u4f7f\u7528\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u6216\u9762\u5411\u6295\u8d44\u8005\u7684\u6218\u7565\uff0cFiveStones\u5e26\u7ed9\u60a8\u7684\u4e0d\u4ec5\u4ec5\u662f\u5e73\u53f0\u77e5\u8bc6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5df2\u7ecf\u4e3a\u4e9a\u592a\u5730\u533a\u7684\u623f\u5730\u4ea7\u5ba2\u6237\u63d0\u4f9b\u4e86\u652f\u6301\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GA4\u4e0eDV360\u53d7\u4f17\u6574\u5408<\/b><span style=\"font-weight: 400;\">\uff0c\u4f8b\u5982\uff1a\u4e3a\u4fdd\u9669\u5ba2\u6237\u6784\u5efa\u5168\u6f0f\u6597\u8425\u9500\u6570\u636e\u4e2d\u67a2\uff0c\u76ee\u524d\u6301\u7eed\u9a71\u52a8\u5176\u6570\u5b57\u5316\u51b3\u7b56\u4e0e\u518d\u8425\u9500\u7b56\u7565<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SA360\u7ec4\u5408\u51fa\u4ef7\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\uff0c\u4f8b\u5982\uff1a\u4e3a\u67d0\u773c\u955c\u54c1\u724c\u7b80\u5316\u4e86\u7ade\u4ef7\u4f18\u5316\u6d41\u7a0b\uff0c\u51cf\u5c11\u4e86 35% \u7684\u8d26\u6237\u7ba1\u7406\u65f6\u95f4\uff0c\u4ece\u800c\u817e\u51fa\u65f6\u95f4\u8fdb\u884c\u7b56\u7565\u89c4\u5212\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5927\u89c4\u6a21\u7684\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u65b9\u6848<\/b><span style=\"font-weight: 400;\"> \uff0c\u4f8b\u5982\uff1a\u4e3a\u4f53\u80b2\u535a\u5f69\u516c\u53f8\u6253\u9020\u4e86\u6570\u636e\u9a71\u52a8\u578b\u5e7f\u544a\uff0c\u6309\u8d54\u7387API\u5b9e\u65f6\u66f4\u65b0\uff0c\u5f00\u53d1DV360\u5b9a\u5236\u6a21\u5757\u5316\u89c6\u9891\uff0c\u63d0\u9ad8\u4e86\u5404\u5e02\u573a\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3002 <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5728\u4e0e\u57f9\u751f\u96c6\u56e2\u4e9a\u592a\u533a\uff08Pearson APAC\uff09\u7684\u5408\u4f5c\u4e2d\uff0c\u6211\u4eec\u63d0\u4f9b\u4e86\u8fdb\u9636\u52a8\u6001\u521b\u610f\u65b9\u6848\u4ee5\u52a0\u5f3a\u5176\u7a0b\u5e8f\u5316\u8425\u9500\u6d3b\u52a8\u3002\u57f9\u751f\u4e9a\u592a\u533a\u7ee9\u6548\u8425\u9500\u7ecf\u7406 Matthew Beyer \u8bc4\u4ef7\u9053\uff1a <\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u300c\u6211\u4eec\u4e0e FiveStones \u5408\u4f5c\u7684\u4eae\u70b9\u4e4b\u4e00\u662f\u521b\u610f\u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec\u8fdb\u9636\u52a8\u6001\u5e7f\u544a\u7d20\u6750\u65b9\u6848\uff0c\u6539\u5584\u4e86\u6211\u4eec\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u548c\u518d\u8425\u9500\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684\u8c61\u5f62\u56fe\u98ce\u683c\u793e\u4ea4\u89c6\u9891\u521b\u610f\u3002\u4ed6\u4eec\u7684\u670d\u52a1\u8d2f\u7a7f\u4ece\u6982\u5ff5\u8bbe\u8ba1\u5230\u6210\u54c1\u843d\u5730\u7684\u5168\u90e8\u6d41\u7a0b\u3002\u4e0e FiveStones \u56e2\u961f\u7684\u5408\u4f5c\u4e00\u76f4\u90fd\u5f88\u6109\u5feb\uff0c\u56e2\u961f\u59cb\u7ec8\u54cd\u5e94\u9700\u6c42\uff0c\u4f5c\u54c1\u4e0d\u4ec5\u4e25\u683c\u6309\u65f6\u4ea4\u4ed8\uff0c\u5b8c\u7f8e\u7684\u6280\u672f\u6267\u884c\u4e5f\u8fbe\u5230\u6211\u4eec\u7684\u9ad8\u8d28\u91cf\u6807\u51c6\u3002\u300d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u4ece\u5b9a\u5236\u51fa\u4ef7\u903b\u8f91\u5230\u5c55\u5385\u6f5c\u5728\u5ba2\u6237\u67b6\u6784\uff0c\u518d\u5230\u8de8\u5e02\u573a\u7684 CTV \u6218\u7565\uff0c\u6211\u4eec\u5f00\u53d1\u53ef\u6269\u5c55\u7684\u6846\u67b6\uff0c\u4ee5\u63a8\u52a8\u53ef\u8861\u91cf\u7684\u6548\u679c\u63d0\u5347\u548c\u53ef\u6301\u7eed\u589e\u957f\u3002<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fzh-hans%2F%3Fpage_id%3D94830%26rlguid%3D2%26rlmid%3D0%23%2F|target:_blank|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;118863&#8243;]\u89c2\u770b\u57f9\u751f\u6848\u4f8b\u7814\u7a76\u548c\u5ba2\u6237\u8bc4\u4ef7[\/vc_button][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;120303&#8243;]\n<h3><b>\u6700\u540e\u7684\u7ed3\u8bba\uff1a\u4ece\u6218\u7565\u5230\u843d\u5730\u5b9e\u6548<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u623f\u5730\u4ea7\u5e02\u573a\u6216\u8bb8\u5728\u4e0d\u65ad\u6f14\u53d8\uff0c\u4f46 2025 \u5e74\u7684\u6210\u529f\u4e0d\u4ec5\u5728\u4e8e\u7d27\u8d34\u8d8b\u52bf\uff0c\u66f4\u5728\u4e8e  <\/span><b>\u7cbe\u51c6\u6267\u884c<\/b><span style=\"font-weight: 400;\">\uff1a\u89e6\u8fbe\u9ad8\u610f\u5411\u7684\u53d7\u4f17\u3001\u5b9a\u5236\u521b\u610f\u53d9\u4e8b\u4ee5\u53ca\u8861\u91cf\u771f\u6b63\u91cd\u8981\u7684\u6307\u6807\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728FiveStones\uff0c\u6211\u4eec\u534f\u52a9CRE\u8425\u9500\u56e2\u961f\u3001\u5a92\u4ecb\u90e8\u95e8\u53ca\u4ee3\u7406\u5546\u5b9e\u73b0\u6218\u7565\u843d\u5730\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e3a<\/span><span style=\"font-weight: 400;\">\u5730\u4ea7\u7c7b\u522b\u548c\u5730\u533a\u91cf\u8eab\u5b9a\u5236<\/span><b>\u5e7f\u544a\u7d20\u6750\u7b56\u7565<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u4f9b<\/span><b>\u7a0b\u5e8f\u5316\u548c\u641c\u7d22\u8425\u9500\u54a8\u8be2<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6784\u5efa<\/span> <b>GA4 \u4e3a\u4e3b\u5bfc\u7684\u8861\u91cf\u67b6\u6784<\/b><span style=\"font-weight: 400;\">\uff0c\u63ed\u793a\u60a8\u7684\u4e1a\u52a1\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u60a8\u9762\u4e34\u7684\u6311\u6218\u662f\u672c\u5730\u5316\u3001\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u8fd8\u662f\u8425\u9500\u6d3b\u52a8\u7684\u590d\u6742\u6027\uff0c\u6211\u4eec\u90fd\u80fd\u52a9\u60a8\u91cd\u638c\u7b56\u7565\u4e3b\u52a8\u6743\uff0c\u5e76\u4f7f\u6210\u6548\u6e05\u6670\u53ef\u91cf\u5316\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;,Default&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;111924&#8243;]<b>\u5176\u4ed6\u6587\u7ae0\uff1a <\/b>[\/vc_column_text][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fblog%2Fdigital-marketing%2F2025-real-estate-landscape-key-trends-shaping-your-media-buying-marketing-strategies%2F|title:2025%E6%88%BF%E5%9C%B0%E4%BA%A7%E6%96%B0%E6%A0%BC%E5%B1%80%3A%20%E5%BD%B1%E5%93%8D%E5%AA%92%E4%BB%8B%E9%87%87%E8%B4%AD%E4%B8%8E%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%E7%9A%84%E5%85%B3%E9%94%AE%E8%B6%8B%E5%8A%BF|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;141821&#8243;]2025\u623f\u5730\u4ea7\u65b0\u683c\u5c40: \u5f71\u54cd\u5a92\u4ecb\u91c7\u8d2d\u4e0e\u8425\u9500\u7b56\u7565\u7684\u5173\u952e\u8d8b\u52bf[\/vc_button][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fblog%2Fconsultants-view%2F4-reasons-why-fivestones-is-your-ultimate-ad-tech-partner%2F|title:FiveStones%20%E6%98%AF%E6%82%A8%E7%9A%84%E7%BB%88%E6%9E%81%E5%B9%BF%E5%91%8A%E6%8A%80%E6%9C%AF%E5%90%88%E4%BD%9C%E4%BC%99%E4%BC%B4%E7%9A%84%204%20%E4%B8%AA%E5%8E%9F%E5%9B%A0|&#8221; uncode_shortcode_id=&#8221;102597&#8243; button_color_type=&#8221;uncode-palette&#8221;]FiveStones \u662f\u60a8\u7684\u7ec8\u6781\u5e7f\u544a\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u7684 4 \u4e2a\u539f\u56e0[\/vc_button][vc_button button_color=&#8221;color-147140&#8243; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fblog%2Fcase-study%2Fhow-a-chinese-footwear-brand-leveraged-premium-inventory-for-quality-impressions%2F|title:%E4%B8%AD%E5%9B%BD%E9%9E%8B%E7%B1%BB%E5%93%81%E7%89%8C%E5%A6%82%E4%BD%95%E5%88%A9%E7%94%A8%E4%BC%98%E8%B4%A8%E5%BA%93%E5%AD%98%E8%8E%B7%E5%BE%97%E4%BC%98%E8%B4%A8%E5%B1%95%E7%8E%B0|&#8221; uncode_shortcode_id=&#8221;323799&#8243; button_color_type=&#8221;uncode-palette&#8221;]\u4e2d\u56fd\u978b\u7c7b\u54c1\u724c\u5982\u4f55\u5229\u7528\u4f18\u8d28\u5e93\u5b58\u83b7\u5f97\u4f18\u8d28\u5c55\u73b0[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u5c06\u9610\u8ff0\u4e09\u79cd\u8425\u9500\u7b56\u7565\uff0c\u4e3a\u4e9a\u592a\u5730\u533a\u7684\u623f\u5730\u4ea7\u8425\u9500\u4eba\u5458\u548c\u4ee3\u7406\u5546\u56e2\u961f\u63d0\u4f9b\u65b9\u6848\u3002<\/p>\n","protected":false},"author":37,"featured_media":94546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[159,187],"tags":[],"class_list":["post-95425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing-platform","category-187"],"_links":{"self":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/comments?post=95425"}],"version-history":[{"count":2,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95425\/revisions"}],"predecessor-version":[{"id":95428,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95425\/revisions\/95428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media\/94546"}],"wp:attachment":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media?parent=95425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/categories?post=95425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/tags?post=95425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}