{"id":95399,"date":"2025-10-14T18:46:42","date_gmt":"2025-10-14T10:46:42","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e8%81%9a%e7%84%a6-display-video-360%ef%bc%88dv360%ef%bc%89%e4%b8%ad%e7%9a%84%e5%b5%8c%e5%85%a5%e5%bc%8f%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd\/"},"modified":"2025-10-14T18:46:42","modified_gmt":"2025-10-14T10:46:42","slug":"%e8%81%9a%e7%84%a6-display-video-360%ef%bc%88dv360%ef%bc%89%e4%b8%ad%e7%9a%84%e5%b5%8c%e5%85%a5%e5%bc%8f%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/dv360-zh-hans\/%e8%81%9a%e7%84%a6-display-video-360%ef%bc%88dv360%ef%bc%89%e4%b8%ad%e7%9a%84%e5%b5%8c%e5%85%a5%e5%bc%8f%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd\/","title":{"rendered":"\u805a\u7126 Display & Video 360\uff08DV360\uff09\u4e2d\u7684\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd"},"content":{"rendered":"
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\u4ec0\u4e48\u662f\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\uff1f<\/b><\/h3>\n

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\n \u4e91\u7b97\u6cd5<\/span>
\n<\/a>\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u83b7\u53d6\u9488\u5bf9\u516c\u53f8\u4e1a\u52a1\u76ee\u6807\u7684\u89c1\u89e3\uff0c\u7136\u540e\u5c06\u5176\u4f18\u5316\u5230\u8425\u9500\u6d3b\u52a8\u4e2d\u3002<\/span>[\/vc_column_text][vc_empty_space empty_h=”1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”220354″]\n

\u4e86\u89e3\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd<\/b><\/h3>\n

\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u65e9\u5df2\u96c6\u6210\u5230 DV360 \u5e73\u53f0\u4e2d\uff1b\u5176\u6838\u5fc3\u529f\u80fd\u5305\u62ec\u673a\u5668\u5b66\u4e60\uff08\u4eba\u5de5\u667a\u80fd\u7684\u4e00\u4e2a\u5b50\u96c6\uff09\uff0c\u4f7f DV360 \u80fd\u591f\u901a\u8fc7\u6570\u636e\u9a71\u52a8\u7684\u6539\u8fdb\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u3002\u56e0\u6b64\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5728\u7a0b\u5e8f\u5316\u8425\u9500\u4e2d\u6709\u6548\u5229\u7528\u4eba\u5de5\u667a\u80fd\u7684\u529b\u91cf\uff0c\u56e0\u4e3a\u6b64\u7c7b\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u529f\u80fd\u5177\u6709\u7528\u6237\u53cb\u597d\u6027\u548c\u53ef\u6269\u5c55\u6027\u3002 <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/1″][vc_empty_space empty_h=”1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”158155″]\n

\u5185\u5d4c\u4eba\u5de5\u667a\u80fd\u7684 DV360 \u529f\u80fd<\/b><\/h3>\n

DV360 \u7684\u4ee5\u4e0b\u529f\u80fd\u5305\u542b\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u3002\u8bf7\u6ce8\u610f\uff0c\u8be5\u5217\u8868\u5e76\u4e0d\u5168\u9762\uff1b\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u53ef\u901a\u8fc7 info@fivestones.net \u4e0e FiveStones \u8054\u7cfb\u3002 <\/span><\/p>\n

1. \u81ea\u52a8\u51fa\u4ef7<\/b><\/a><\/h5>\n

\u5728 DV360 \u4e2d\uff0c\u81ea\u52a8\u51fa\u4ef7<\/a>\u5229\u7528\u5148\u8fdb\u7684\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u5206\u6790\u5e7f\u6cdb\u7684\u6570\u636e\u96c6\uff0c\u5305\u62ec\u7528\u6237\u884c\u4e3a\u3001\u5386\u53f2\u8868\u73b0\u548c\u60c5\u571f\u5883\u4fe1\u53f7\u3002 <\/span>[\/vc_column_text][vc_single_image media=”93602″ caption=”yes” media_width_percent=”70″ alignment=”center” shadow=”yes” uncode_shortcode_id=”874564″][vc_column_text text_lead=”yes” uncode_shortcode_id=”210606″]DV360 \u7684\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\u6839\u636e\u6027\u80fd\u6307\u6807\uff08\u6d4f\u89c8\u91cf\u3001\u70b9\u51fb\u91cf\u3001\u8f6c\u5316\uff09\u6216\u4e0e\u5e02\u573a\u76f8\u6bd4\u7684\u6700\u4f73\u4ef7\u683c\u6765\u786e\u5b9a\u51fa\u4ef7\u3002<\/span><\/p>\n

2. \u4f7f\u7528\u811a\u672c\u6216\u76ee\u6807\u751f\u6210\u5668\u8fdb\u884c\u81ea\u5b9a\u4e49\u51fa\u4ef7<\/a><\/strong><\/h5>\n[\/vc_column_text][vc_single_image media=”93603″ media_width_percent=”100″ alignment=”center” shadow=”yes” uncode_shortcode_id=”928660″][vc_column_text text_lead=”yes” uncode_shortcode_id=”154162″]\u5728 DV360 \u4e2d\uff0c\u81ea\u5b9a\u4e49\u51fa\u4ef7<\/a>\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u5229\u7528\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u7cbe\u786e\u5b9a\u5236\u51fa\u4ef7\u7b56\u7565\u3002\u5229\u7528 <\/span>\u76ee\u6807\u751f\u6210\u5668<\/span><\/a> \u8fdb\u884c\u81ea\u5b9a\u4e49\u7ade\u4ef7\uff0c\u6839\u636e\u6709\u4ef7\u503c\u7684\u884c\u4e3a\uff08\u5982 Floodlight \u6d3b\u52a8\u6216 Google Analytics 4 \u8f6c\u6362\uff09\u5236\u5b9a\u4f18\u5148\u7ea7\u7b97\u6cd5\u3002\u5982\u9700\u66f4\u9ad8\u7ea7\u7684\u65b9\u6cd5\uff0c\u53ef\u4f7f\u7528 <\/span>
\n \u811a\u672c<\/span>
\n<\/a>\u81ea\u5b9a\u4e49\u7ade\u4ef7\uff0c\u4ee5\u66f4\u7cbe\u7ec6\u5730\u9610\u660e\u7ade\u4ef7\u610f\u56fe\uff1b\u8fd9\u9700\u8981\u4f7f\u7528 Python \u7b49\u4ee3\u7801\u8bed\u8a00\u3002<\/span><\/p>\n

\n 3. \u8349\u7a3f\u4e0e\u5b9e\u9a8c<\/b>
\n<\/a>\uff1aA\/B \u6d4b\u8bd5\u548c\u54c1\u724c\u63d0\u5347<\/b><\/h5>\n

\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5728 DV360 \u4e2d\u5c1d\u8bd5\u5404\u79cd\u7b56\u7565\u3002\u5229\u7528 DV360 \u4e2d\u7684 <\/span>A\/B \u6d4b\u8bd5<\/span><\/a> \u6bd4\u8f83\u5404\u79cd\u76ee\u6807\u5b9a\u4f4d\u548c\u521b\u610f\u7ec4\u5408\uff0c\u627e\u51fa\u8868\u73b0\u6700\u4f73\u7684\u5e7f\u544a\uff0c\u4e3a\u4e2d\u671f\u548c\u672a\u6765\u7684\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u4fe1\u606f\u3002\u5728\u8bc4\u4f30\u54c1\u724c\u63a8\u5e7f\u6d3b\u52a8\u65f6\uff0c\u5229\u7528 <\/span>
\n \u54c1\u724c\u63d0\u5347<\/span>
\n<\/a>\u6765\u8861\u91cf\u5e7f\u544a\u8f93\u51fa\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8003\u8651\u5ea6\uff0c\u4ece\u800c\u4fc3\u8fdb\u4e0e\u8425\u9500\u76ee\u6807\u7684\u4e00\u81f4\u6027\u4ee5\u53ca\u5bf9\u5e7f\u544a\u611f\u77e5\u7684\u7406\u89e3\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/1″][vc_empty_space empty_h=”1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”131034″]\n

\u4f7f\u7528\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u7ed9\u8425\u9500\u4eba\u5458\u5e26\u6765\u7684\u597d\u5904<\/b><\/h3>\n

\u5728Google\u89e3\u51b3\u65b9\u6848\u4e2d\u91c7\u7528\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5207\u5b9e\u63d0\u9ad8\u4e1a\u7ee9\uff0c\u540c\u65f6\u589e\u5f3a\u53ef\u6269\u5c55\u6027\u3002\u5177\u4f53\u6765\u8bf4\uff0c\u5229\u7528\u4e0a\u8ff0\u529f\u80fd\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u7b80\u5316\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\uff0c\u6839\u636e\u5b9a\u5236\u7b56\u7565\u81ea\u5b9a\u4e49\u7ade\u4ef7\uff0c\u5e76\u8fdb\u884c\u5e73\u53f0\u5185\u8425\u9500\u6d3b\u52a8\u6d4b\u8bd5\u3002 <\/span>[\/vc_column_text][vc_button button_color=”accent” shadow=”yes” border_width=”0″ link=”url:https%3A%2F%2Fmarketingplatform.google.com%2Fabout%2Fresources%2Fcharlotte-tilbury-beauty-reduces-cpa-by-29-percent-with-custom-bidding%2F|target:_blank|” button_color_type=”uncode-palette” uncode_shortcode_id=”194401″]\u6848\u4f8b\u7814\u7a76\uff1aCharlotte Tilbury \u901a\u8fc7\u81ea\u5b9a\u4e49\u51fa\u4ef7\u5c06 CPA \u964d\u4f4e 29%[\/vc_button][vc_empty_space empty_h=”1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”669144″]\n

\u7ed3\u8bba<\/b><\/h3>\n

\u603b\u4e4b\uff0c\u5728\u8425\u9500\u4e2d\u63a2\u7d22\u4eba\u5de5\u667a\u80fd\u53ef\u80fd\u5305\u542b\u4e24\u79cd\u65b9\u6cd5\uff1a\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u7528\u4e8e\u5e73\u53f0\u5185\u589e\u5f3a\uff0c\u300c\u5e94\u7528\u4eba\u5de5\u667a\u80fd\u300d\u7528\u4e8e\u5229\u7528\u5916\u90e8\u6570\u636e\u6e90\u3002\u4e0d\u8fc7\uff0c\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\u66f4\u5bb9\u6613\u83b7\u5f97\uff0c\u56e0\u4e3a\u5b83\u5df2\u7ecf\u5d4c\u5165\u5230 DV360 \u7684\u529f\u80fd\u4e2d\u3002\u968f\u7740 Google \u63a8\u8fdb\u4eba\u5de5\u667a\u80fd\u5728\u5e7f\u544a\u6280\u672f\u89e3\u51b3\u65b9\u6848\u4e2d\u7684\u5e94\u7528\uff0c\u8425\u9500\u4eba\u5458\u5fc5\u987b\u8ba4\u8bc6\u5230\u4eba\u5de5\u667a\u80fd\u5728\u5851\u9020\u516c\u53f8\u6570\u5b57\u8425\u9500\u7acb\u8db3\u70b9\u65b9\u9762\u7684\u5173\u952e\u4f5c\u7528\u3002 <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

\u4e86\u89e3 DV360 \u4e2d\u7684\u5d4c\u5165\u5f0f AI \u5982\u4f55\u63d0\u5347\u7a0b\u5e8f\u5316\u5e7f\u544a\u3002<\/p>\n","protected":false},"author":29,"featured_media":93599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[235],"tags":[],"class_list":["post-95399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dv360-zh-hans"],"_links":{"self":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/comments?post=95399"}],"version-history":[{"count":2,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95399\/revisions"}],"predecessor-version":[{"id":95405,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95399\/revisions\/95405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media\/93599"}],"wp:attachment":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media?parent=95399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/categories?post=95399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/tags?post=95399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}