{"id":95376,"date":"2025-10-14T17:59:53","date_gmt":"2025-10-14T09:59:53","guid":{"rendered":""},"modified":"2025-10-14T17:59:53","modified_gmt":"2025-10-14T09:59:53","slug":"%e5%8a%a0%e5%bc%ba%e6%82%a8%e7%9a%84%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%ef%bc%9a%e5%9c%a8-display-video-360-%e4%b8%ad%e9%87%8a%e6%94%be%e9%9c%80%e6%b1%82%e5%bc%80%e5%8f%91%e7%9a%84%e6%bd%9c","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/dv360-zh-hans\/%e5%8a%a0%e5%bc%ba%e6%82%a8%e7%9a%84%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97%ef%bc%9a%e5%9c%a8-display-video-360-%e4%b8%ad%e9%87%8a%e6%94%be%e9%9c%80%e6%b1%82%e5%bc%80%e5%8f%91%e7%9a%84%e6%bd%9c\/","title":{"rendered":"\u52a0\u5f3a\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\uff1a\u5728 Display & Video 360 \u4e2d\u91ca\u653e\u9700\u6c42\u5f00\u53d1\u7684\u6f5c\u529b"},"content":{"rendered":"
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Demand Gen \u4e3a\u4f55\u80fd\u6539\u53d8\u6e38\u620f\u89c4\u5219\uff1f<\/span><\/h2>\n[\/vc_custom_heading][vc_column_text text_lead=”yes” uncode_shortcode_id=”130228″]Demand Gen \u8d85\u8d8a\u4e86\u4f20\u7edf\u7684 YouTube \u5e7f\u544a\uff0c\u5c06\u60a8\u7684\u54c1\u724c\u5f71\u54cd\u529b\u6269\u5c55\u5230 Discover \u548c Gmail\u3002\u8fd9\u79cd\u6269\u5c55\u4e3a\u66f4\u5e7f\u6cdb\u3001\u66f4\u591a\u6837\u5316\u7684\u53d7\u4f17\u6253\u5f00\u4e86\u5927\u95e8\uff0c\u63d0\u4f9b\u4e86\u66f4\u4e30\u5bcc\u7684\u4e92\u52a8\u673a\u4f1a\u3002 <\/span><\/p>\n

\ud83d\udcc8 \u7ecf\u9a8c\u8bc1\u7684\u7ed3\u679c\uff1a<\/span><\/strong><\/p>\n

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Demand Gen \u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u89c6\u9891\u5e7f\u544a\u5b9e\u73b0\u4e86\u4e0e\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u7cfb\u5217\u7c7b\u4f3c\u7684\u8f6c\u6362\u91cf\uff0c\u540c\u65f6\u4fdd\u6301\u4e86\u7c7b\u4f3c\u7684 CPA\u3002\uff08\u6765\u6e90\uff1aGoogle \u5185\u90e8\u6570\u636e\uff0c2024 \u5e74 7 \u6708\uff0cYouTube \u548c GVP \u5e93\u5e93\u5b58\uff0cGoogle Ads\uff09\u3002 <\/span>[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”129352″]\n

\u60a8\u4e0d\u5bb9\u9519\u8fc7\u7684\u5173\u952e\u4f18\u52bf<\/span><\/h3>\n[\/vc_custom_heading][vc_column_text text_lead=”yes” uncode_shortcode_id=”564709″]\n
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  1. \n

    \u5927\u89c4\u6a21\u53d7\u4f17\u6269\u5c55\uff1a<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

    \u5728 YouTube\u3001Discover \u548c Gmail \u4e0a\uff0c\u53ef\u89e6\u53ca\u9ad8\u8fbe 30 \u4ebf\u7684\u6bcf\u6708\u7528\u6237\u3002 <\/span>\uff08\u6765\u6e90\uff1aGoogle \u5185\u90e8\u6570\u636e\uff0c2023 \u5e74 7 \u6708\uff09\u3002<\/span><\/p>\n

      \n
    1. \n

      \u52a8\u6001\u591a\u683c\u5f0f\u53d9\u4e8b\uff1a<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

      \u5728\u5355\u4e00\u5e7f\u544a\u7cfb\u5217\u4e2d\u65e0\u7f1d\u878d\u5408\u89c6\u9891\u548c\u56fe\u7247\u5e7f\u544a\uff0c\u6253\u9020\u5f15\u4eba\u5165\u80dc\u7684\u54c1\u724c\u53d9\u4e8b\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5e7f\u544a\u7d20\u6750\u5f71\u54cd\u529b\u3002<\/span><\/span><\/p>\n

        \n
      1. \n

        \u7cbe\u51c6\u53d7\u4f17\u5b9a\u4f4d\uff1a<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

        \u5229\u7528\u590d\u6742\u7684\u76f8\u4f3c\u53d7\u4f17\u7fa4\u4f53\uff0c\u627e\u5230\u4e0e\u60a8\u6700\u6709\u4ef7\u503c\u5ba2\u6237\u76f8\u4f3c\u7684\u65b0\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5efa\u7acb\u8054\u7cfb\uff0c\u63d0\u9ad8\u76f8\u5173\u6027\u548c\u8f6c\u6362\u7387\u3002<\/span>[\/vc_column_text][vc_separator sep_color=”” uncode_shortcode_id=”136983″][vc_custom_heading uncode_shortcode_id=”767416″]DV360 \u4e2d\u7684 Demand Gen \u6709\u4f55\u72ec\u7279\u4e4b\u5904\uff1f<\/b>[\/vc_custom_heading][vc_column_text text_lead=”yes” uncode_shortcode_id=”742042″]\u5728 DV360 \u4e2d\u7ba1\u7406 Demand Gen \u5e7f\u544a\u7cfb\u5217\u4e0d\u4ec5\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u8986\u76d6\u8303\u56f4\uff0c\u8fd8\u63d0\u4f9b Google Ads \u4e2d\u6ca1\u6709\u7684\u4f01\u4e1a\u7ea7\u5de5\u5177\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u52a0\u5f3a Demand Gen \u5e7f\u544a\u7cfb\u5217\u7684\u6548\u7387\u3001\u63a7\u5236\u529b\u548c\u4fdd\u969c\u63aa\u65bd\u3002 <\/span><\/p>\n

        \u4ee5\u4e0b\u662f\u5728 DV360 \u4e2d\u8fd0\u884c Demand Gen \u83b7\u5f97\u7684\u4e00\u4e9b\u4e3b\u8981\u4f18\u52bf\uff1a<\/span>[\/vc_column_text][vc_column_text text_lead=”yes” uncode_shortcode_id=”137465″]\n

          \n
        1. \n

          \u7cbe\u901a Floodlight \u9a71\u52a8\u7684\u51fa\u4ef7<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

          \u5229\u7528 Google Marketing Platform \u7684 Floodlight \u6280\u672f\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\uff0c\u907f\u514d\u91cd\u590d\u8f6c\u6362\uff0c\u5e76\u63d0\u4f9b\u7cbe\u786e\u7684\u8de8\u6e20\u9053\u6548\u679c\u8861\u91cf\u3002 <\/span><\/p>\n

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          1. \n

            \u96c6\u4e2d\u7ba1\u7406\u4ee5\u5b9e\u73b0\u6700\u9ad8\u6548\u7684\u751f\u4ea7\u529b<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

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              \n
            1. \n

              \u6574\u4f53\u9891\u6b21\u63a7\u5236<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

              \u5728 DV360 \u4e2d\u8fd0\u884c Demand Gen \u53ef\u5b9e\u73b0\u66f4\u7edf\u4e00\u7684\u5e7f\u544a\u9891\u6b21\u7ba1\u7406\uff0c\u6709\u52a9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u7528\u6237\u75b2\u52b3\u548c\u5a92\u4f53\u6d6a\u8d39\u3002\u4e0e\u5176\u4ed6 YouTube \u8ba2\u5355\u9879\uff08\u4f8b\u5982\u89c6\u9891\u89e6\u53ca\u6216\u89c6\u9891\u89c2\u770b\u6b21\u6570\uff09\u76f8\u6bd4\uff0cDV360 \u900f\u8fc7\u7ba1\u7406\u6240\u6709\u683c\u5f0f\u3001\u5e7f\u544a\u8d44\u6e90\u6765\u6e90\u548c\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u7684\u9891\u6b21\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u66dd\u5149\u3002\u8fd9\u4e0d\u4ec5\u9002\u7528\u4e8e\u8de8\u4ea4\u6613\u5e73\u53f0\u5e7f\u544a\u8d44\u6e90\uff0c\u8fd8\u6269\u5c55\u5230\u6240\u6709 YouTube \u548c Google \u8fd0\u8425\u7684\u683c\u5f0f\uff0c\u786e\u4fdd\u6709\u6548\u7684\u9891\u6b21\u7ba1\u7406\uff0c\u5e76\u6d88\u9664\u4e0d\u5fc5\u8981\u7684\u91cd\u590d\u3002 <\/span><\/p>\n

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              1. \n

                \u900f\u8fc7\u5e73\u53f0\u6574\u5408\u589e\u5f3a\u54c1\u724c\u5b89\u5168<\/b><\/span><\/h4>\n<\/li>\n<\/ol>\n

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