{"id":95371,"date":"2025-10-14T17:15:43","date_gmt":"2025-10-14T09:15:43","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e5%9c%a8-search-ads-360-%e4%b8%ad%e7%ae%a1%e7%90%86%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97\/"},"modified":"2025-10-14T17:15:43","modified_gmt":"2025-10-14T09:15:43","slug":"%e5%9c%a8-search-ads-360-%e4%b8%ad%e7%ae%a1%e7%90%86%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/sa360-zh-hans\/%e5%9c%a8-search-ads-360-%e4%b8%ad%e7%ae%a1%e7%90%86%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96%e5%b9%bf%e5%91%8a%e7%b3%bb%e5%88%97\/","title":{"rendered":"\u5728 Search Ads 360 \u4e2d\u7ba1\u7406\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u7cfb\u5217"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;158371&#8243;]<span style=\"font-weight: 400;\">Google \u5728 2021 \u5e74\u63a8\u51fa\u6548\u679c\u6700\u5927\u5316\uff08PMax\uff09\u5e7f\u544a\u7cfb\u5217\uff0c\u53ef\u5728 Google Ads \u548c Search Ads 360\uff08SA360\uff09\u4e2d\u7ba1\u7406\u3002\u8bb8\u591a\u5e7f\u544a\u4e3b\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\uff0c\u5728 SA360 \u4e2d\u7ba1\u7406 PMax \u5e7f\u544a\u7cfb\u5217\u5177\u6709\u663e\u8457\u4f18\u52bf\uff0c\u8fd9\u5f97\u76ca\u4e8e\u8fd9\u4e2a\u5f3a\u5927\u7684\u641c\u7d22\u7ba1\u7406\u5e73\u53f0\u7684\u9ad8\u7ea7\u5b66\u4e60\u548c\u4f18\u5316\u80fd\u529b\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u6982\u8ff0\u5728 Google Ads \u4e2d\u7ba1\u7406 PMax \u7684\u6311\u6218\uff0c\u5e76\u89e3\u91ca SA360 \u5982\u4f55\u4e3a\u5bfb\u6c42\u66f4\u9ad8\u8868\u73b0\u548c\u63a7\u5236\u7684\u5e7f\u544a\u4e3b\u63d0\u4f9b\u660e\u663e\u4f18\u52bf\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;967824&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;799986&#8243;]\n<h2><span style=\"font-weight: 400;\">\u4ec5\u5728 Google Ads \u4e2d\u7ba1\u7406 PMax \u5e7f\u544a\u7cfb\u5217\u7684\u6311\u6218<\/span><\/h2>\n[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;748196&#8243;]<span style=\"font-weight: 400;\">\u5bf9\u4e8e\u4efb\u4f55\u7ecf\u9a8c\u4e30\u5bcc\u3001\u8ffd\u6c42\u6548\u679c\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u6709\u9650\u7684\u624b\u52a8\u4f18\u5316\u5e7f\u544a\u7cfb\u5217\u80fd\u529b\u53ef\u80fd\u4f1a\u4ee4\u4eba\u6cae\u4e27\uff0c\u800c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u5b83\u53ef\u80fd\u4f1a\u963b\u788d\u5e7f\u544a\u7cfb\u5217\u53d1\u6325\u5168\u90e8\u6f5c\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Google Ads \u4e2d\u7ba1\u7406 PMax \u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u624b\u52a8\u4f18\u5316\u6781\u4e3a\u6709\u9650\uff0c\u8fd9\u4f7f\u5f97\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u7a33\u5b9a\u8868\u73b0\u53d8\u5f97\u56f0\u96be\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u4e3b\u8981\u6311\u6218\u7684\u8be6\u7ec6\u5206\u6790\uff1a<\/span>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;770253&#8243;]<b>1. \u6709\u9650\u7684\u624b\u52a8\u4f18\u5316 = \u964d\u4f4e\u63a7\u5236\u529b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads \u4e2d\u7684 PMax \u4e25\u91cd\u4f9d\u8d56\u81ea\u52a8\u5316\u548c Google \u81ea\u5df1\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u3002\u56e0\u6b64\uff0c\u5e7f\u544a\u4e3b\u6839\u636e\u5b9e\u65f6\u8868\u73b0\u6216\u4e1a\u52a1\u9700\u6c42\u8fdb\u884c\u7cbe\u7ec6\u8c03\u6574\u7684\u80fd\u529b\u6709\u9650\u3002 <\/span><\/p>\n<p><b>2. \u6700\u5c0f\u7a0b\u5ea6\u5730\u5e72\u9884\u81ea\u52a8\u5316\u8868\u73b0\u95ee\u9898<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u9ad8\u5ea6\u81ea\u52a8\u5316\uff0c\u8868\u73b0\u6ce2\u52a8\u5f88\u5e38\u89c1\uff0c\u800c\u4e14\u66f4\u96be\u9884\u6d4b\u6216\u63a7\u5236\u5e7f\u544a\u7cfb\u5217\u7684\u8868\u73b0\u3002\u4f8b\u5982\uff0c\u6bcf\u65e5\u9884\u7b97\u652f\u51fa\u53ef\u80fd\u4e0d\u4e00\u81f4\uff0c\u8868\u73b0\u4e5f\u53ef\u80fd\u6709\u5f88\u5927\u5dee\u5f02\u3002 <\/span><\/p>\n<p><b>3. \u7f3a\u4e4f\u5e7f\u544a\u4f4d\u900f\u660e\u5ea6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u4e2a\u7f3a\u70b9\u662f\uff0c\u60a8\u5bf9\u81ea\u5df1\u7684\u5e7f\u544a\u5728 Google \u5404\u4e2a\u6e20\u9053\u4e0a\u7684\u5c55\u793a\u4f4d\u7f6e\u7684\u4e86\u89e3\u6709\u9650\u3002\u8fd9\u4f7f\u5f97\u51c6\u786e\u5730\u8bc4\u4f30\u5e7f\u544a\u7cfb\u5217\u8868\u73b0\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\uff0c\u5c24\u5176\u662f\u5728\u4e86\u89e3\u54ea\u4e9b\u5e7f\u544a\u4f4d\u6b63\u5728\u5e26\u6765\u6548\u679c\u65b9\u9762\u3002 <\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;249776&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;100590&#8243;]\n<h2><span style=\"font-weight: 400;\">Search Ads 360 \u5982\u4f55\u589e\u5f3a PMax \u5e7f\u544a\u7cfb\u5217<\/span><\/h2>\n[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;115046&#8243;]\n<h3><b>1. \u5b9e\u65f6\u51fa\u4ef7\u8c03\u6574<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728 SA360 \u4e2d\u7ba1\u7406 PMax \u7684\u4e00\u4e2a\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u80fd\u591f\u5bf9\u51fa\u4ef7\u76ee\u6807\u8fdb\u884c\u5b9e\u65f6\u8c03\u6574\u3002SA360 \u53ef\u4ee5\u8003\u8651\u53d7\u4f17\u4fe1\u53f7\u3001\u7ade\u4e89\u548c\u8f6c\u5316\u53ef\u80fd\u6027\uff0c\u52a8\u6001\u8c03\u6574\u51fa\u4ef7\u548c\u76ee\u6807\u3002 <\/span><\/p>\n<p><b>\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u66f4\u597d\u5730\u63a7\u5236\u6bcf\u5929\u9884\u7b97<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u66f4\u5feb\u5730\u56de\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u8868\u73b0\u8d8b\u52bf<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u9ad8\u5e7f\u544a\u7cfb\u5217\u7a33\u5b9a\u6027\uff0c\u5c24\u5176\u662f\u4e0e Google Ads \u4e2d\u51fa\u4ef7\u63a7\u5236\u53d7\u9650\u7684 PMax \u76f8\u6bd4<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image media=&#8221;94497&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;65&#8243; alignment=&#8221;center&#8221; border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;123958&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;203831&#8243;]<span style=\"font-weight: 400;\">SA360 \u7684\u7ec4\u5408\u51fa\u4ef7\u7b56\u7565\u8fd8\u53ef\u4ee5\u5b9e\u65f6\u8c03\u6574\u5173\u952e\u76ee\u6807\uff0c\u5982\u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528 (tCPA) \u548c\u76ee\u6807\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (tROAS)\u3002\u5982\u679c PMax \u5e7f\u544a\u7cfb\u5217\u51fa\u73b0\u5927\u5e45\u8868\u73b0\u6ce2\u52a8\uff0c  <\/span><span style=\"font-weight: 400;\">SA360 \u53ef\u4ee5\u66f4\u597d\u5730\u53cd\u6620\u5b9e\u9645\u8868\u73b0\uff0c\u8ba9\u7b97\u6cd5\u66f4\u6709\u6548\u5730\u5b66\u4e60\uff0c\u8fd9\u6709\u671b\u5e26\u6765\u66f4\u7a33\u5b9a\u548c\u6539\u8fdb\u7684\u7ed3\u679c\u3002<\/span>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;109014&#8243;]\n<h3><b>2. \u81ea\u5b9a\u4e49\u53d8\u91cf\u8c03\u6574\uff08CVA \uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u4e2a SA360 \u72ec\u6709\u7684\u5f3a\u5927\u529f\u80fd\u662f<\/span><a href=\"https:\/\/support.google.com\/sa360\/answer\/11955557?hl=en&amp;sjid=14183438739348300446-NC\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u81ea\u5b9a\u4e49\u53d8\u91cf\u8c03\u6574\uff08CVA\uff09<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\uff0c\u5b83\u5141\u8bb8\u5e7f\u544a\u4e3b\u6839\u636e\u81ea\u5df1\u7684\u4e1a\u52a1\u6570\u636e\u8c03\u6574\u51fa\u4ef7\u7b56\u7565\u3002<\/span><\/p>\n<p><b>\u4e3a\u4ec0\u4e48\u8fd9\u5f88\u91cd\u8981\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u51fa\u4ef7\u53ef\u4ee5\u4e0e\u771f\u5b9e\u7684\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u4f8b\u5982\u5229\u6da6\u7387\u3001\u6f5c\u5728\u5ba2\u6237\u4ef7\u503c\u6216\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u4f18\u5148\u8003\u8651\u9ad8\u4ef7\u503c\u8f6c\u5316\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u4f9d\u8d56 Google \u7684\u81ea\u52a8\u5316<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;695216&#8243;]<span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u60f3\u8c61\u4e00\u4e2a\u978b\u7c7b\u96f6\u552e\u5546\u6b63\u5728\u8fd0\u8425\u4e00\u4e2a PMax \u5e7f\u544a\u7cfb\u5217\u6765\u63a8\u5e7f\u4e0d\u540c\u7684\u8fd0\u52a8\u978b\u578b\u53f7\u3002\u4ed6\u4eec\u7684\u5185\u90e8\u6570\u636e\u663e\u793a\uff0c\u9ed1\u8272\u8fd0\u52a8\u978b\u7684\u5229\u6da6\u7387\u66f4\u9ad8\u3002\u501f\u52a9 SA360\uff0c\u4ed6\u4eec\u53ef\u4ee5\u4e3a\u5173\u4e8e\u9ed1\u8272\u8fd0\u52a8\u978b\u7684\u8f6c\u5316\u5206\u914d\u66f4\u9ad8\u7684\u4ef7\u503c\uff0c\u56e0\u6b64\u5f53\u7528\u6237\u5c06\u8be5\u4ea7\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u65f6\uff0c\u5e73\u53f0\u4f1a\u81ea\u52a8\u8fdb\u884c\u66f4\u79ef\u6781\u7684\u51fa\u4ef7\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u57fa\u4e8e\u4ef7\u503c\u7684\u51fa\u4ef7\u65b9\u5f0f\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u7075\u6d3b\u6027\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e13\u6ce8\u4e8e\u771f\u6b63\u63a8\u52a8\u6536\u5165\u7684\u56e0\u7d20\u3002<\/span>[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fblog%2Fgmp%2Fdv360%2Fcustom-bidding-unlock-business-insights-and-maximize-ad-spend%2F|title:%E8%87%AA%E5%AE%9A%E4%B9%89%E7%AB%9E%E4%BB%B7%EF%BC%9A%E8%8E%B7%E5%8F%96%E4%B8%9A%E5%8A%A1%E6%B4%9E%E5%AF%9F%E5%B9%B6%E6%9C%80%E5%A4%A7%E5%8C%96%E5%B9%BF%E5%91%8A%E6%94%AF%E5%87%BA|&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;947677&#8243;]\u4e0a\u4e00\u7bc7\u6587\u7ae0\uff1a\u81ea\u5b9a\u4e49\u51fa\u4ef7\uff1a\u53d1\u6398\u4e1a\u52a1\u6d1e\u5bdf\uff0c\u5b9e\u73b0\u5e7f\u544a\u652f\u51fa\u6548\u76ca\u6700\u5927\u5316[\/vc_button][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;249776&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;832639&#8243;]\n<h1><span style=\"font-weight: 400;\">\u7ed3\u8bba<\/span><\/h1>\n[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;133092&#8243;]<span style=\"font-weight: 400;\">\u8fd9\u4e2a<\/span> <b>SA360 + PMax \u7684\u65b9\u6cd5\u63d0\u4f9b\u4e86\u6700\u4f73\u7684\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u80fd\u529b<\/b><span style=\"font-weight: 400;\">\uff0c\u5145\u5206\u5229\u7528\u4e86\u81ea\u52a8\u5316\u548c\u624b\u52a8\u4f18\u5316\u3002\u51ed\u501f SA360 \u7684  <\/span><a href=\"https:\/\/support.google.com\/sa360\/answer\/10058344?hl=en&amp;sjid=8870589160450916237-NC\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u51fa\u4ef7\u548c\u89c4\u5212<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u529f\u80fd\uff0c\u7ba1\u7406 PMax \u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4e5f\u53d8\u5f97\u66f4\u6709\u6548\u548c\u53ef\u9884\u6d4b\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u67e5\u770b\u5728 SA360 \u4e2d\u7ba1\u7406\u6548\u679c\u6700\u5927\u5316\u7684\u4f18\u52bf\u3002<\/p>\n","protected":false},"author":36,"featured_media":94507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[266],"tags":[],"class_list":["post-95371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sa360-zh-hans"],"_links":{"self":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/comments?post=95371"}],"version-history":[{"count":2,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95371\/revisions"}],"predecessor-version":[{"id":95375,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/95371\/revisions\/95375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media\/94507"}],"wp:attachment":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media?parent=95371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/categories?post=95371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/tags?post=95371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}