{"id":95365,"date":"2025-10-14T16:56:58","date_gmt":"2025-10-14T08:56:58","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/cm360%ef%bc%9a%e6%8b%93%e5%b1%95%e5%90%88%e4%bd%9c%e4%bc%99%e4%bc%b4%e5%b8%a6%e6%9d%a5%e5%85%a8%e6%96%b0%e5%88%9b%e6%84%8f%e5%92%8c%e8%a1%a1%e9%87%8f%e5%8a%9f%e8%83%bd\/"},"modified":"2025-10-14T16:56:59","modified_gmt":"2025-10-14T08:56:59","slug":"cm360%ef%bc%9a%e6%8b%93%e5%b1%95%e5%90%88%e4%bd%9c%e4%bc%99%e4%bc%b4%e5%b8%a6%e6%9d%a5%e5%85%a8%e6%96%b0%e5%88%9b%e6%84%8f%e5%92%8c%e8%a1%a1%e9%87%8f%e5%8a%9f%e8%83%bd","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/cm\/cm360%ef%bc%9a%e6%8b%93%e5%b1%95%e5%90%88%e4%bd%9c%e4%bc%99%e4%bc%b4%e5%b8%a6%e6%9d%a5%e5%85%a8%e6%96%b0%e5%88%9b%e6%84%8f%e5%92%8c%e8%a1%a1%e9%87%8f%e5%8a%9f%e8%83%bd\/","title":{"rendered":"CM360\uff1a\u62d3\u5c55\u5408\u4f5c\u4f19\u4f34\u5e26\u6765\u5168\u65b0\u521b\u610f\u548c\u8861\u91cf\u529f\u80fd"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;201487&#8243;]<span style=\"font-weight: 400;\">Google \u7684 <\/span><b>Campaign Manager 360\uff08CM360\uff09<\/b><span style=\"font-weight: 400;\"> \u6b63\u5728\u901a\u8fc7\u4e00\u7cfb\u5217\u6218\u7565\u6027\u6574\u5408\u548c\u66f4\u65b0\uff0c\u663e\u8457\u589e\u5f3a\u5176\u529f\u80fd\uff0c\u65e8\u5728\u7b80\u5316\u5e7f\u544a\u5de5\u4f5c\u6d41\u7a0b\u3001\u52a0\u901f\u5e7f\u544a\u7d20\u6750\u5236\u4f5c\u5e76\u6df1\u5316\u8de8\u6e20\u9053\u7684\u6d1e\u5bdf\u3002\u6b63\u5982 <br \/> <\/span> <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/campaign-manager-360-expands-partnerships\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\"> Google \u5b98\u65b9\u535a\u5ba2<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u6240\u5f3a\u8c03\uff0c\u8fd9\u4e9b\u66f4\u65b0\u4f53\u73b0\u4e86 Google \u6301\u7eed\u6027\u7684\u6295\u5165\uff0c\u4ee5\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u5f53\u4eca\u590d\u6742\u7684\u5a92\u4f53\u73af\u5883\u4e2d\uff0c\u66f4\u7075\u6d3b\u3001\u66f4\u6709\u5f71\u54cd\u529b\u5730\u8fdb\u884c\u8425\u9500\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u5e7f\u544a\u7d20\u6750\u5f00\u53d1\u5230\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b\u548c\u8861\u91cf\uff0cCM360 \u6b63\u5728\u5de9\u56fa\u5b83\u4f5c\u4e3a\u73b0\u4ee3\u8425\u9500\u8fd0\u8425<\/span><b>\u6838\u5fc3\u67a2\u7ebd<\/b><span style=\"font-weight: 400;\">\u7684\u4f5c\u7528\u3002<\/span>[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;400304&#8243;]<b>\u901a\u8fc7\u751f\u6210\u5f0f AI \u52a0\u901f\u5e7f\u544a\u7d20\u6750\u5de5\u4f5c\u6d41\u7a0b<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;144436&#8243;]<span style=\"font-weight: 400;\">\u4e3a\u4e86\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5728\u66f4\u5feb\u3001\u66f4\u667a\u80fd\u5730\u5236\u4f5c\u5e7f\u544a\u7d20\u6750\uff0cCM360 \u6b63\u5728\u4e0e\u4e24\u4e2a\u9886\u5148\u7684<\/span><b>\u751f\u6210\u5f0f AI \u5e73\u53f0<\/b>\u8fdb\u884c\u6574\u5408<span style=\"font-weight: 400;\">\uff1a<\/span><a href=\"https:\/\/blog.adobe.com\/en\/publish\/2024\/10\/14\/adobe-announces-partnership-googles-campaign-manager-360-adobe-genstudio-performance-marketing\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <b>Adobe GenStudio<\/b><br \/>\n<\/a> <span style=\"font-weight: 400;\">\u548c<\/span><a href=\"https:\/\/www.typeface.ai\/blog\/typeface-integrates-with-google-campaign-manager-360-to-deliver-ai-powered-ad-campaigns-seamlessly-to-ad-channels\" target=\"_blank\" rel=\"noopener\"> <b>Typeface<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e24\u4e2a\u5e73\u53f0\u4f7f\u54c1\u724c\u80fd\u591f\u5927\u89c4\u6a21\u751f\u6210\u4e2a\u6027\u5316\u3001\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u7684\u5185\u5bb9\uff0c\u4e13\u4e3a\u81ea\u52a8\u5316\u3001\u591a\u6e20\u9053\u7684\u5e7f\u544a\u7cfb\u5217\u800c\u8bbe\u8ba1\u3002\u901a\u8fc7\u8fd9\u4e9b\u6574\u5408\uff0c\u5e7f\u544a\u7d20\u6750\u53ef\u4ee5  <\/span><b>\u76f4\u63a5\u5bfc\u5165<\/b><span style=\"font-weight: 400;\"> CM360\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u5feb\u7684\u5167\u5bb9\u521b\u4f5c\u3001\u5b9e\u65f6\u66f4\u65b0\u548c\u7b80\u5316\u5e7f\u544a\u7cfb\u5217\u53d1\u5e03\u3002\u8fd9\u4e9b\u6539\u8fdb  <\/span><b>\u5c06\u5728\u4eca\u5e74\u9646\u7eed\u63a8\u51fa<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u6b21\u5408\u4f5c\u76f4\u63a5\u5728 CM360 \u4e2d\u5f15\u5165\u751f\u6210\u5f0f AI \u7684\u529f\u80fd \uff0c\u51cf\u5c11\u5236\u4f5c\u74f6\u9888\u5e76\u63d0\u5347\u5e7f\u544a\u7d20\u6750\u7684\u7075\u6d3b\u6027\u3002<\/span>[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;773919&#8243;]<b>\u7b80\u5316\u8de8\u5e73\u53f0\u5e7f\u544a\u7cfb\u5217\u8ffd\u8e2a<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;122176&#8243;]<span style=\"font-weight: 400;\">CM360 \u6b63\u5728\u6269\u5c55\u5bf9\u9700\u6c42\u5f00\u53d1\uff08Demand Gen\uff09\u5e7f\u544a\u7cfb\u5217\u548c <\/span><a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/15428364?hl=en\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <b>Google Ads \u4e2d\u4e00\u7cfb\u5217\u7684 YouTube \u5e7f\u544a\u683c\u5f0f<\/b><br \/>\n<\/a><span style=\"font-weight: 400;\">\u7684\u81ea\u52a8\u5316\u652f\u6301\uff0c\u6765\u7b80\u5316\u5e7f\u544a\u7cfb\u5217\u8ffd\u8e2a\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53ef\u8df3\u8fc7\u7684\u63d2\u64ad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e0d\u53ef\u8df3\u8fc7\u7684\u63d2\u64ad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7247\u5934\u5e7f\u544a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u9002\u5e94\u89c6\u9891\u5e7f\u544a\uff08\u591a\u683c\u5f0f\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5bf9<\/span><b>\u641c\u7d22<\/b><span style=\"font-weight: 400;\">\u548c<\/span><b>\u6548\u679c\u6700\u5927\u5316\uff08PMax\uff09<\/b><span style=\"font-weight: 400;\">\u5e7f\u544a\u7cfb\u5217\u7684\u652f\u6301\u9884\u8ba1\u5c06\u5728<\/span><b>\u4eca\u5e74\u7a0d\u540e\u63a8\u51fa<\/b><span style=\"font-weight: 400;\">\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;94622&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;179337&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;190817&#8243;]<span style=\"font-weight: 400;\">\u6b64\u6b21\u66f4\u65b0\u6d88\u9664\u4e86\u901a\u8fc7 Google Ads \u652f\u6301\u8bf7\u6c42\u624b\u52a8\u5206\u914d\u8ffd\u8e2a\u5668\u7684\u9700\u8981\uff0c<\/span><b>\u51cf\u5c11\u4e86\u8bbe\u7f6e\u65f6\u95f4\u548c\u590d\u6742\u6027<\/b><span style=\"font-weight: 400;\">\uff0c\u540c\u65f6\u5b9e\u73b0\u4e86\u66f4\u9ad8\u6548\u7684\u5e7f\u544a\u7cfb\u5217\u53d1\u5e03\u548c\u4f18\u5316\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;94623&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;103100&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;901919&#8243;]<span style=\"font-weight: 400;\">\u6b64\u5916\uff0c<\/span><a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/15639560\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CM360 \u4e0e<\/span> <b>The Trade Desk<\/b> \u7684\u6574\u5408<\/a><span style=\"font-weight: 400;\"> \u901a\u8fc7\u51cf\u5c11\u624b\u52a8\u5bfc\u51fa\u548c\u4e0a\u4f20\u4ee3\u7801\uff0c\u8fdb\u4e00\u6b65\u7b80\u5316\u4e86\u5e7f\u544a\u7cfb\u5217\u7684\u8bbe\u7f6e\u3002\u8fd9\u6709\u52a9\u4e8e\u786e\u4fdd  <\/span><span style=\"font-weight: 400;\">\u901a\u8fc7 The Trade Desk \u6267\u884c\u7684\u5a92\u4f53\u8d2d\u4e70\u80fd\u5b9e\u73b0<\/span><b>\u4e00\u81f4\u3001\u53ef\u9760\u7684\u8861\u91cf<\/b>\u3002[\/vc_column_text][vc_custom_heading uncode_shortcode_id=&#8221;735427&#8243;]<b>\u66f4\u6df1\u5c42\u6b21\u7684\u8de8\u6e20\u9053\u6d1e\u5bdf\uff0c\u5b9e\u73b0\u66f4\u660e\u667a\u7684\u5a92\u4f53\u51b3\u7b56<\/b>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;655862&#8243;]<span style=\"font-weight: 400;\">CM360 \u8fd8\u5728\u62d3\u5c55\u5b83\u4f5c\u4e3a\u7edf\u4e00\u8861\u91cf\u5e73\u53f0\u7684\u4f5c\u7528\u2014\u63d0\u4f9b\u8de8\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u3001\u6570\u5b57\u89c6\u9891\u548c\u7a0b\u5e8f\u5316\u5e73\u53f0\u7684<\/span><b>\u66f4\u6df1\u5165\u6d1e\u5bdf<\/b>\u3002<span style=\"font-weight: 400;\"> \u5e7f\u544a\u4e3b\u5c06\u53d7\u76ca\u4e8e\u66f4\u5e7f\u6cdb\u7684\u8986\u76d6\u8303\u56f4\uff0c\u5305\u62ec\uff1a<br \/> <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9876\u7ea7\u6d41\u5a92\u4f53\u5185\u5bb9<\/b><span style=\"font-weight: 400;\">\uff08\u4f8b\u5982 Hulu\u3001Disney+\u3001Netflix\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09\uff0c\u5982 Display &amp; Video 360\uff08DV360\uff09<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u793e\u4ea4\u5a92\u4f53<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u76f4\u63a5\u8d2d\u4e70<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7<\/span><a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/15283985\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <b>\u8de8\u5a92\u4f53\u8986\u76d6\u9762<\/b><br \/>\n<\/a><b>\u548c\u5373\u5c06\u63a8\u51fa\u7684\u9891\u7387\u62a5\u544a<\/b><span style=\"font-weight: 400;\">\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\u6570\u5b57\u548c\u6709\u7ebf\u7535\u89c6\u6295\u5165\u7684\u91cd\u53e0\u5730\u65b9\u6216\u89e6\u8fbe\u4e0d\u540c\u53d7\u4f17\u7684\u60c5\u51b5\u3002\u8fd9\u4e9b\u6d1e\u5bdf\u6709\u52a9\u4e8e\u5e7f\u544a\u5546  <\/span><a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/1605319\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <span style=\"font-weight: 400;\">\u66f4\u597d\u5730\u8bc4\u4f30 <\/span><br \/>\n  <b>CTV \u6548\u679c<\/b><br \/>\n<\/a><span style=\"font-weight: 400;\">\uff0c\u5e76\u5728\u5176\u5a92\u4f53\u7ec4\u5408\u4e2d\u505a\u51fa\u66f4\u5177\u6218\u7565\u6027\u3001\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/span>[\/vc_column_text][vc_separator sep_color=&#8221;&#8221; 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