{"id":95362,"date":"2025-10-14T16:45:54","date_gmt":"2025-10-14T08:45:54","guid":{"rendered":""},"modified":"2025-10-14T16:45:55","modified_gmt":"2025-10-14T08:45:55","slug":"%e9%9a%90%e7%a7%81%e5%ae%89%e5%85%a8%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88%ef%bc%9a%e4%b8%8edv360%e5%92%8cga4%e7%9a%84%e7%ac%ac%e4%b8%80%e6%96%b9%e6%95%b0%e6%8d%ae%e9%9b%86%e6%88%90","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/analytics\/%e9%9a%90%e7%a7%81%e5%ae%89%e5%85%a8%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88%ef%bc%9a%e4%b8%8edv360%e5%92%8cga4%e7%9a%84%e7%ac%ac%e4%b8%80%e6%96%b9%e6%95%b0%e6%8d%ae%e9%9b%86%e6%88%90\/","title":{"rendered":"\u9690\u79c1\u5b89\u5168\u89e3\u51b3\u65b9\u6848\uff1a\u4e0eDV360\u548cGA4\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u96c6\u6210"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u968f\u7740\u65e0Cookie\u65f6\u4ee3\u7684\u5230\u6765\u4ee5\u53ca\u4f17\u591a\u6570\u636e\u9690\u79c1\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u8425\u9500\u4e13\u5bb6\u4eec\u5f3a\u8c03\uff0c\u7b2c\u4e00\u65b9\u6570\u636e\uff08\u53731PD\uff09\u5df2\u6210\u4e3a\u54c1\u724c\u672a\u6765\u8425\u9500\u5e03\u5c40\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f15\u7528\u8c37\u6b4c\u5728 <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/future-of-marketing\/privacy-and-trust\/user-data-privacy-protection\/\" target=\"_blank\" rel=\"noopener\">2021 \u5e74\u53d1\u8868\u7684\u4e00\u7bc7\u6587\u7ae0<\/a>\uff0c\u5176\u4e2d\u5305\u542b\u4e86\u4e9a\u592a\u5730\u533a\u884c\u4e1a\u9886\u8896\u7684\u89c1\u89e3\uff0c<em>\u300c\u901a\u8fc7\u5229\u7528\u60a8\u4e0e\u5ba2\u6237\u72ec\u6709\u7684<strong>\u9ad8\u8d28\u91cf\u6570\u636e<\/strong>\uff0c\u4f60\u5c06\u53d1\u73b0<strong>\u66f4\u591a\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u9047<\/strong>\u300d<\/em>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u6587\u5c06\u805a\u7126\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u8425\u9500\u5b9e\u9645\u5e94\u7528\uff0c\u5176\u4e2d\u4f7f\u7528\u7684\u4e24\u4e2a\u89e3\u51b3\u65b9\u6848\uff1a <\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>1. 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400;\">\u3002<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h3>\u96c6\u6210 DV360 \u548c GA4 \u7684\u4f18\u52bf<\/h3>\n<h4>1. \u5728 DV360 \u4e2d\u5b9a\u4f4d GA4 \u53d7\u4f17<\/h4>\n<p>\u5728GA4\u521b\u5efa\u7684<span style=\"font-weight: 400;\">\u53d7\u4f17<\/span><span style=\"font-weight: 400;\"><br \/>\n  <a href=\"https:\/\/support.google.com\/analytics\/answer\/9267572?hl=en#create-an-audience&amp;zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">\u7fa4\u4f53<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u53ef\u76f4\u63a5\u5e94\u7528\u4e8eDV360\u6295\u653e\u3002\u4f8b\u5982\uff1a\u60a8\u5728GA4\u4e2d\u521b\u5efa\u4e86\u300c\u535a\u5ba2\u8bbf\u95ee\u8005\u300d\u7528\u6237\u5206\u7fa4\u540e\uff0c\u901a\u8fc7\u5e73\u53f0\u96c6\u6210\uff0c  <\/span>\u8be5<span style=\"font-weight: 400;\"><br \/>\n  <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/2949947?hl=en\" target=\"_blank\" rel=\"noopener\">\u53d7\u4f17\u5217\u8868<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5c06\u81ea\u52a8\u540c\u6b65\u81f3DV360\uff0c\u60a8\u53ef\u76f4\u63a5\u9488\u5bf9\u6b64\u7fa4\u4f53\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;91866&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;88&#8243; alignment=&#8221;center&#8221;][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u60a8\u53ef\u80fd\u4f1a\u95ee\uff1a\u65e2\u7136DV360\u7684\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u826f\u597d\uff0c\u4e3a\u4f55\u8fd8\u8981\u8fdb\u884c\u6574\u5408\uff1f\u7b80\u800c\u8a00\u4e4b\uff0c\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u8425\u9500\u8005*\uff0c<em>\u6709\u673a\u4f1a\u4ec5\u901a\u8fc7\u7b80\u5355\u7684\u5e7f\u544a\u6295\u653e\u3001\u4f20\u64ad\u6216\u63a8\u5e7f\uff0c\u5c31\u5b9e\u73b0<strong>\u589e\u91cf\u6536\u5165\u7ffb\u500d<\/strong><\/em>\u3002 <\/span><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/monetization-strategies\/first-party-data-transparency\/\" target=\"_blank\" rel=\"noopener\"><em><span style=\"font-weight: 400;\">*2<\/span><span style=\"font-weight: 400;\">020 \u6ce2\u58eb\u987f\u54a8\u8be2\u516c\u53f8\uff0c\u4e0e\u8c37\u6b4c\u4e00\u8d77\u601d\u8003\u5173\u4e8e\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u6587\u7ae0<\/span><\/em><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u82e5\u60f3\u6df1\u5165\u4e86\u89e3\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u4f18\u52bf\u53ca\u5176\u6fc0\u6d3b\u65b9\u6cd5\uff0c\u8bf7<a href=\"https:\/\/fivestones.net\/en\/blog\/platform-activation\/3-types-first-party-data-activation-digital-marketing-strategy\/\">\u53c2\u9605\u6211\u4eec\u987e\u95ee\u56e2\u961f\u64b0\u5199\u7684\u4e13\u9898\u6587\u7ae0<\/a>\uff0c\u5176\u4e2d\u5305\u542b\u6ce2\u58eb\u987f\u54a8\u8be2\u516c\u53f8\u7684\u7814\u7a76\u6210\u679c\u3002<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-147140&#8243; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Ffivestones.net%2Fblog%2Fdata-driven-marketing%2F3-types-first-party-data-activation-digital-marketing-strategy%2F|target:_blank|&#8221; button_color_type=&#8221;uncode-palette&#8221; 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400;\">\u5217\u51fa\u4e86\u6bd4\u6211\u4eec\u76ee\u524d\u6240\u80fd\u83b7\u5f97\u7684\u66f4\u591a\u7ef4\u5ea6\uff0c\u4f46\u62a5\u544a\u529f\u80fd\u4ecd\u7136\u6709\u9650\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u6211\u4eec\u81ea\u5df1\u7684\u6d4b\u8bd5\uff0c\u8bc1\u5b9e\u60a8\u53ef\u4ee5\u5728<\/span><span style=\"font-weight: 400;\"><br \/>\n  <a href=\"https:\/\/support.google.com\/analytics\/answer\/11242841?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener\">\u6765\u6e90\u548c\u8425\u9500\u6d3b\u52a8<\/a><br \/>\n<\/span>\u62a5\u544a\u4e2d\u83b7\u5f97 DV360 \u6570\u636e\u3002<span style=\"font-weight: 400;\"> \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u978b\u7c7b\u54c1\u724c\u6b63\u5728 DV360 \u5f00\u5c55\u590f\u5b63\u8425\u9500\u6d3b\u52a8\uff0c\u60a8\u53ef\u4ee5\u5728 GA4 \u4e2d\u770b\u5230\u4ee5\u4e0b\u7ef4\u5ea6\u7684\u62a5\u544a\uff1a <\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\n<ul>\n<li><b>\u4f1a\u8bdd\u6765\u6e90\u5e73\u53f0\uff1a<\/b> <span style=\"font-weight: 400;\">DV360<\/span><\/li>\n<li><b>\u4f1a\u8bdd\u6765\u6e90\/\u5a92\u4ecb\uff1a<\/b> <span style=\"font-weight: 400;\">activerunner.com \/ cpm<\/span><\/li>\n<li><b>\u4f1a\u8bdd\u5e7f\u544a\u7cfb\u5217\uff1a <\/b><span style=\"font-weight: 400;\">Coolkicks Summer Campaign<\/span><\/li>\n<li><b>\u7528\u6237\uff1a<\/b> 500<\/li>\n<\/ul>\n[\/uncode_list][vc_column_text text_lead=&#8221;yes&#8221;]<span style=\"font-weight: 400;\">\u8981\u6536\u96c6\u6b64\u7c7b\u62a5\u544a\uff0c\u8bf7\u786e\u4fdd\u60a8\u5728 DV360 \u4e2d<\/span><span style=\"font-weight: 400;\"><br \/>\n  <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/9188083?hl=en#zippy=%2Cexample\" target=\"_blank\" rel=\"noopener\">\u589e\u5f3a\u4e86\u5f52\u56e0\u529f\u80fd<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\">\uff0c\u5e76\u5728 GA4\/DV360 \u96c6\u6210\u914d\u7f6e\u4e2d\u542f\u7528\u4e86\u300c\u81ea\u52a8\u6807\u8bb0\u529f\u80fd \u300d\u548c\u300c\u542f\u7528\u5e7f\u544a\u7cfb\u5217\u5f52\u300d\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;91887&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;88&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]\n<h3><span style=\"font-weight: 400;\">\u7ed3\u8bba<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7efc\u4e0a\u6240\u8ff0\uff0c\u8bd5\u7528GA4\u4e0e\u5176\u4ed6\u8c37\u6b4c\u89e3\u51b3\u65b9\u6848\u7684\u96c6\u6210\u80fd\u529b\uff01\u5229\u7528\u73b0\u6709\u7b2c\u4e00\u65b9\u6570\u636e\u8fdb\u884c\u6d4b\u8bd5\uff0c\u5173\u952e\u662f\u8981\u63a5\u53d7\u8fd9\u5c06\u662f\u4e00\u4e2a\u5b66\u4e60\u7684\u8fc7\u7a0b\u3002\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c<strong>\u7acb\u5373\u5f00\u59cb\u6d4b\u8bd5\u4e0e\u4f18\u5316<\/strong>\uff0c\u624d\u80fd\u786e\u4fdd\u60a8\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u7b56\u7565\u59cb\u7ec8\u4e0e\u65f6\u4ff1\u8fdb\u3002 <\/span>[\/vc_column_text][uncode_list larger=&#8221;yes&#8221;]\u989d\u5916\u8d44\u6e90\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/10439659?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GA4 \u6587\u7ae0\uff1a\u5c06 GA4 \u5a92\u4f53\u8d44\u6e90\u4e0e DV360 \u8fde\u7ed3<\/span><\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/11356656?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DV360 \u6587\u7ae0\uff1a\u5c06 GA4 \u5a92\u4f53\u8d44\u6e90\u4e0e DV360 \u8fde\u7ed3<\/span><\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/11969662?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u81ea\u5b9a\u4e49\u51fa\u4ef7\uff1a\u5728 DV360 \u4e2d\u4f7f\u7528 Google Analytics \u4e2d\u7684\u6570\u636e<\/span><\/a><\/li>\n<\/ul>\n[\/uncode_list][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-147140&#8243; type=&#8221;dotted&#8221;][vc_empty_space][vc_custom_heading]<span 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