{"id":95044,"date":"2025-09-07T12:22:38","date_gmt":"2025-09-07T04:22:38","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e4%bb%8e%e8%ae%a4%e7%9f%a5%e5%88%b0%e8%bd%ac%e5%8c%96%ef%bc%9a-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e7%9a%84-google-ads-%e6%b4%bb%e5%8a%a8\/"},"modified":"2025-09-07T12:22:38","modified_gmt":"2025-09-07T04:22:38","slug":"%e4%bb%8e%e8%ae%a4%e7%9f%a5%e5%88%b0%e8%bd%ac%e5%8c%96%ef%bc%9a-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e7%9a%84-google-ads-%e6%b4%bb%e5%8a%a8","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/google-marketing-platform\/%e4%bb%8e%e8%ae%a4%e7%9f%a5%e5%88%b0%e8%bd%ac%e5%8c%96%ef%bc%9a-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e7%9a%84-google-ads-%e6%b4%bb%e5%8a%a8\/","title":{"rendered":"\u4ece\u8ba4\u77e5\u5230\u8f6c\u5316\uff1a \u7535\u5b50\u5546\u52a1\u7684 Google Ads \u6d3b\u52a8"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;354193&#8243;]<span style=\"font-weight: 400;\">\u4e0e\u5b9e\u4f53\u5e97\u8d2d\u7269\u76f8\u6bd4\uff0c\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u9752\u7750\u7f51\u4e0a\u8d2d\u7269\uff0c\u8fd9\u4e00\u70b9\u663e\u800c\u6613\u89c1\uff0c\u4f60\u7684\u5e94\u7528\u7a0b\u5e8f\u4e0d\u65ad\u63a8\u9001\u5404\u79cd\u5728\u7ebf\u9500\u552e\u6d3b\u52a8\uff08<em>11.11\u300112.12\u30019.9\u3001\u8282\u65e5\u4fc3\u9500\u3001\u9ed1\u8272\u661f\u671f\u4e94\u7b49<\/em>\uff09\u30022024 \u5e74\uff0c\u4ec5\u5728\u4e1c\u5357\u4e9a\uff0cGMV* \u5c31\u5c06\u589e\u81f3 110 \u4ebf\u7f8e\u5143\uff0c\u8fdc\u8fdc\u8d85\u8fc7 2022 \u5e74\u7684 40 \u4ebf\u7f8e\u5143\u3002 <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">*\u5546\u54c1\u603b\u503c<\/span><\/em>[\/vc_column_text][vc_single_image media=&#8221;94355&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;182877&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;950453&#8243;]<span style=\"font-weight: 400;\">\u8981\u60f3\u5728\u4f17\u591a\u7ade\u4e89\u8005\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5c31\u9700\u8981\u5bf9\u6570\u5b57\u8425\u9500\u8fdb\u884c\u66f4\u4e25\u683c\u7684\u5ba1\u67e5\u3002\u8425\u9500\u6e20\u9053\u548c\u7b56\u7565\u591a\u79cd\u591a\u6837\uff0c\u5982\u793e\u4ea4\u5a92\u4f53\u3001\u5f71\u54cd\u8005\u8425\u9500\u3001\u5c55\u793a\u548c\u89c6\u9891\uff0c\u751a\u81f3\u73b0\u573a\u76f4\u64ad\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u4ecb\u7ecd<strong>\u4f7f\u7528 Google Ads \u529f\u80fd\u548c\/\u6216 Google Marketing Platform \u89e3\u51b3\u65b9\u6848\u521b\u5efa\u7684\u8425\u9500\u6d3b\u52a8<\/strong>\u3002\u6211\u4eec\u5c06\u9009\u62e9\u90a3\u4e9b\u5177\u6709<strong>\u7535\u5b50\u5546\u52a1\u529f\u80fd<\/strong>\u7684\u6d3b\u52a8\uff0c\u5982\u94fe\u63a5\u5230\u8c37\u6b4c\u5546\u6237\u4e2d\u5fc3\u6216\u7c7b\u4f3c\u7684\u6570\u636e\u6e90\u529f\u80fd\u8fdb\u884c\u94fe\u63a5\u3002<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;816412&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;175942&#8243;]<span style=\"font-weight: 400;\">1. <strong>\u8ba4\u77e5\u9636\u6bb5<\/strong>\uff1a \u9700\u6c42\u5f00\u53d1\u6d3b\u52a8 <\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;109975&#8243;]<span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u62e5\u6709\u5f15\u4eba\u6ce8\u76ee\u7684\u793e\u4ea4\u89c6\u9891\u7d20\u6750\uff0c\u6216\u8005\u60a8\u6b63\u5904\u4e8e\u4ea7\u54c1\u63a8\u5e7f\u7684\u65e9\u671f\u9636\u6bb5\uff0c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777?hl=en\" target=\"_blank\" rel=\"noopener\"><strong>Demand Gen \u5e7f\u544a\u6d3b\u52a8<\/strong><\/a>\u662f\u60a8\u7684\u7406\u60f3\u9009\u62e9\u3002\u8fd9\u79cd\u8425\u9500\u6d3b\u52a8\u7c7b\u578b\u975e\u5e38\u9002\u5408\u54c1\u724c\u5ba3\u4f20\uff0c\u60a8\u7684\u5e7f\u544a\u4f1a\u5728\u89c6\u89c9\u9a71\u52a8\u7684\u5e73\u53f0\u4e0a\u53d1\u5e03\u3002 <\/span>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;839143&#8243;]<span style=\"font-weight: 400;\">\u4e3b\u8981\u529f\u80fd<\/span>[\/vc_custom_heading][vc_single_image media=&#8221;94356&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;171399&#8243;][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;202614&#8243;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u591a\u79cd\u5e7f\u544a\u683c\u5f0f\uff1a <\/b><span style=\"font-weight: 400;\">\u5305\u62ec\u77ed\u89c6\u9891\u3001\u8f6e\u64ad\u5e7f\u544a\u548c\u7ad6\u5c4f\u5e7f\u544a\uff0c\u6ee1\u8db3\u4e0d\u540c\u7684\u521b\u610f\u9700\u6c42\u3002<\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9ad8\u7ea7\u5b9a\u4f4d\uff1a<\/b> <span style=\"font-weight: 400;\">\u4f7f\u7528<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13541369?hl=en&amp;sjid=17690318033761727981-AP\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u300c\u76f8\u4f3c\u300d\u7ec6\u5206\u5e02\u573a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6709\u6548\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u8de8\u5e73\u53f0\u7ba1\u7406\uff1a<\/b> <span style=\"font-weight: 400;\">\u53ef\u7528\u4e8e <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, &#039;Segoe UI&#039;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &#039;Helvetica Neue&#039;, sans-serif;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads <\/a><span style=\"font-weight: 400;\">\u548c<\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, &#039;Segoe UI&#039;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &#039;Helvetica Neue&#039;, sans-serif;\" href=\"https:\/\/support.google.com\/displayvideo\/answer\/15298082?hl=en\" target=\"_blank\" rel=\"noopener\"> Display and Video 360<\/a> <span style=\"font-weight: 400;\">(DV360)\uff0c\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u65e0\u7f1d\u7ba1\u7406\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/li>\n<\/ul>\n[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;970833&#8243;]<span style=\"font-weight: 400;\">2. <strong>\u8003\u8651\u9636\u6bb5<\/strong>\uff1a \u89c6\u9891\u5ba3\u4f20 <\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;163141&#8243;]<span style=\"font-weight: 400;\">\u89c6\u9891\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u5a92\u4ecb\uff0c\u53ef\u4ee5\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5b83\u8fd8\u53ef\u4ee5\u5448\u73b0\u77ed\u89c6\u9891\u6216\u957f\u89c6\u9891\u5185\u5bb9\uff0c\u8ba9\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bb2\u8ff0\u4ea7\u54c1\u7279\u70b9\u6216\u670d\u52a1\u6545\u4e8b\u6765\u8fdb\u4e00\u6b65\u5efa\u7acb\u4fe1\u4efb\u3002 <\/span>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;141338&#8243;]<span style=\"font-weight: 400;\">\u4e3b\u8981\u529f\u80fd<\/span>[\/vc_custom_heading][uncode_list larger=&#8221;yes&#8221; uncode_shortcode_id=&#8221;577482&#8243;]\n<ul>\n<li><b>\u4ee5 YouTube \u4e3a\u4e2d\u5fc3\uff1a<\/b><span style=\"font-weight: 400;\">\u5229\u7528 Google \u5e9e\u5927\u7684\u89c6\u9891\u5e93\uff0c\u5728 YouTube \u548c\u5408\u4f5c\u4f19\u4f34\u7f51\u7ad9\u4e0a\u5c55\u793a\u5e7f\u544a\u3002<\/span><\/li>\n<li><b>\u65e0\u7f1d\u96c6\u6210\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7 Google Ads \u548c DV360 \u7ba1\u7406\u89c6\u9891\u5e93\u3002<\/span><\/li>\n<li><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u5411 Demand Gen \u8fc7\u6e21\uff1a<\/b> <span style=\"font-weight: 400;\">\u5230 2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u89c6\u9891\u884c\u52a8\u8425\u9500\u6d3b\u52a8\uff08\u76ee\u524d\u5728 DV360 \u4e2d\uff09\u5c06\u6f14\u53d8\u4e3a Demand Gen \u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u63d0\u5347\u529f\u80fd\u3002<\/span><\/li>\n<li style=\"list-style-type: none;\">\n<\/li>\n<\/ul>\n[\/uncode_list][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;134254&#8243;]<span style=\"font-weight: 400;\">3. <strong>\u8f6c\u6362\u9636\u6bb5<\/strong>\uff1a \u6027\u80fd\u6700\u5927\u5316\u6d3b\u52a8 <\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;143291&#8243;]<span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff0c<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Performance Max <\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002\u6839\u636e Google Ads \u5e2e\u52a9\u4e2d\u5fc3\u7684\u4ecb\u7ecd\uff0cPerformance Max <\/span><span style=\"font-weight: 400;\">\u5229\u7528 Google AI \u5728\u7ade\u4ef7\u3001\u9884\u7b97\u4f18\u5316\u3001\u53d7\u4f17\u3001\u521b\u610f\u3001\u5f52\u56e0\u7b49\u65b9\u9762\u3002\u8fd9\u662f\u4e00\u79cd\u6700\u4f73\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u901a\u8fc7 YouTube\u3001\u5c55\u793a\u3001\u641c\u7d22\u3001\u53d1\u73b0\u3001Gmail \u548c\u5730\u56fe\u7b49 Google \u6e20\u9053\u63a5\u89e6\u5230\u53ef\u80fd\u8f6c\u5316\u7684\u53d7\u4f17\u3002\u60a8\u53ef\u4ee5\u5728 Google Ads \u548c Search Ads 360 \u4e2d\u4f7f\u7528 Performance Max\u3002<\/span>[\/vc_column_text][vc_column_text text_lead=&#8221;yes&#8221; border_color=&#8221;color-lxmt&#8221; uncode_shortcode_id=&#8221;801155&#8243; border_color_type=&#8221;uncode-palette&#8221; css=&#8221;.vc_custom_1752558131961{border-top-width: 50px !important;border-right-width: 50px !important;border-bottom-width: 50px !important;border-left-width: 50px !important;padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;}&#8221;]\n<h4><b>\u6027\u80fd\u6700\u5927\u5316\u4e13\u5bb6\u8bf4\u660e<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Performance Max\uff08PMax\uff09\u662f\u4e00\u79cd\u81ea\u52a8\u5316\u7c7b\u578b\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u56e0\u6b64\u5b83\u4f9d\u8d56\u4e8e\u6570\u636e\u3002\u6839\u636e\u6211\u4eec\u7684\u7ecf\u9a8c\uff0c\u5982\u679c\u60a8\u6709\u5927\u91cf\u7684\u8f6c\u5316\u6570\u636e\uff0c\u60a8\u7684 PMax \u8425\u9500\u6d3b\u52a8\u5c31\u80fd\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48   <\/span><b>\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u66f4\u6709\u53ef\u80fd\u4f7f\u7528 PMax<\/b><span style=\"font-weight: 400;\">\uff0c\u5c3d\u7ba1\u4ece\u6280\u672f\u4e0a\u8bb2\uff0cPMax \u4e5f\u9002\u7528\u4e8e\u6240\u6709\u884c\u4e1a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u64cd\u4f5c PMax \u65f6\uff0c\u60a8\u53ef\u80fd\u4f1a\u9047\u5230\u4e24\u5927\u6311\u6218\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e1a\u7ee9\u548c\u652f\u51fa\u77ed\u671f\u4e0d\u7a33\u5b9a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e3b\u52a8\u4f18\u5316\u7684\u673a\u4f1a\u6709\u9650\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u662f\u641c\u7d22\u5e7f\u544a 360 (SA360) \u7528\u6237\uff0c\u597d\u6d88\u606f\u662f SA360 \u53ef\u4ee5\u89e3\u51b3\u8fd9\u4e9b\u96be\u9898\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u77e5\u9053\uff0c\u5236\u5b9a\u4e00\u4e2a\u5207\u5408\u5b9e\u9645\u7684\u76ee\u6807\u662f\u7b97\u6cd5\u5b66\u4e60\u7684\u5173\u952e\u90e8\u5206\u3002SA360 \u7684\u7ade\u4ef7\u7b56\u7565 <\/span> \u4f1a\u5728\u4e00\u5929\u5185\u81ea\u52a8\u5bf9\u76ee\u6807\u8fdb\u884c<b>\u591a\u6b21\u5fae\u8c03<\/b>\uff0c<span style=\"font-weight: 400;\">\u4f7f\u5176\u66f4\u8d34\u8fd1\u771f\u5b9e\u6570\u636e\uff0c\u4ece\u800c\u52a0\u5f3a\u7b97\u6cd5\u5b66\u4e60\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e0d\u4ec5\u51cf\u5c11\u4e86\u4eba\u5de5\u7ba1\u7406\u6240\u82b1\u8d39\u7684\u65f6\u95f4\uff0c\u8fd8\u4e3a PMax \u5f00\u542f\u4e86\u66f4\u591a\u7684\u6027\u80fd\u6f5c\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5c06\u5728\u4e0b\u4e00\u7bc7\u5173\u4e8e PMax \u7684\u6587\u7ae0\u4e2d\u4ecb\u7ecd\u66f4\u591a\u7ec6\u8282\u3002<\/span>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h4&#8243; 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