{"id":94910,"date":"2025-08-19T15:00:38","date_gmt":"2025-08-19T07:00:38","guid":{"rendered":"https:\/\/fivestones.net\/blog\/%e6%9c%aa%e5%88%86%e7%b1%bb\/dv360-%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b%e8%81%94%e7%bd%91%e7%94%b5%e8%a7%86%e5%b9%bf%e5%91%8a%e8%93%ac%e5%8b%83%e5%8f%91%e5%b1%95\/"},"modified":"2025-10-13T11:48:24","modified_gmt":"2025-10-13T03:48:24","slug":"dv360-%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b%e8%81%94%e7%bd%91%e7%94%b5%e8%a7%86%e5%b9%bf%e5%91%8a%e8%93%ac%e5%8b%83%e5%8f%91%e5%b1%95","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/google-marketing-platform\/dv360-%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9b%e8%81%94%e7%bd%91%e7%94%b5%e8%a7%86%e5%b9%bf%e5%91%8a%e8%93%ac%e5%8b%83%e5%8f%91%e5%b1%95\/","title":{"rendered":"DV360 \u5982\u4f55\u52a9\u529b\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u84ec\u52c3\u53d1\u5c55"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;574626&#8243;]<em>\u8fd9\u7bc7\u535a\u6587\u7531\u9ad8\u7ea7\u5ba2\u6237\u6210\u529f\u7ecf\u7406 Lisa Ho \u64b0\u5199\u3002<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;318978&#8243;]<span style=\"font-weight: 400;\">\u65e0\u8bba\u5404\u79cd\u683c\u5f0f\u3001\u5e73\u53f0\u548c\u5c4f\u5e55\uff0c\u89c6\u9891\u6d88\u8d39\u6b63\u5728\u589e\u957f\uff0c\u5176\u4e2d\u8054\u7f51\u7535\u89c6\uff08CTV\uff09\u7684\u589e\u957f\u5c24\u4e3a\u663e\u8457\u3002\u968f\u7740\u4f20\u7edf\u6709\u7ebf\u7535\u89c6\u6536\u89c6\u7387\u7684\u4e0b\u964d\uff0c\u6d41\u5a92\u4f53\u7ee7\u7eed\u4e3b\u5bfc\u7740\u89c2\u770b\u4e60\u60ef\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube\u6b63\u5728<a href=\"https:\/\/blog.youtube\/inside-youtube\/our-big-bets-for-2025\/\" target=\"_blank\" rel=\"noopener\">\u8fc5\u901f\u5d1b\u8d77\u6210\u4e3a\u300c\u65b0\u7535\u89c6\u300d<\/a>\u3002\u6839\u636e <a href=\"https:\/\/www.emarketer.com\/content\/tv-viewing-fuels-youtube-s-streaming-dominance-ctv-concentration-rises\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a> \u7684\u6570\u636e\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u9009\u62e9\u300c\u526a\u65ad\u7535\u7f06\u300d\uff0c YouTube \u6210\u4e3a\u4e86\u89c2\u770b\u8d85\u7ea7\u7897\u548c\u5965\u8fd0\u4f1a\u7b49\u91cd\u5927\u8d5b\u4e8b\u7684\u9996\u9009\u5e73\u53f0\u3002\u8054\u7f51\u7535\u89c6\u7528\u6237\u6570\u91cf\u9884\u8ba1\u5c06\u4ece 2024 \u5e74\u7684 2.33 \u4ebf\u589e\u957f\u5230 2028 \u5e74\u7684 2.5 \u4ebf\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528Google \u7684 Display &amp; Video 360 (DV360)\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e00\u4e2a\u5f3a\u5927\u7684\u5e73\u53f0\uff0c\u83b7\u53d6\u5728 YouTube \u548c\u9876\u7ea7\u7684\u7b2c\u4e09\u65b9\u53d1\u5e03\u5546\u4e0a\u7684\u4f18\u8d28\u7684\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u8d44\u6e90\u3002<\/span>[\/vc_column_text][vc_single_image media=&#8221;94652&#8243; media_width_percent=&#8221;80&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;196767&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;205208&#8243;]<span style=\"font-weight: 400;\">\u4e3a\u4ec0\u4e48\u8981\u5728 DV360 \u4e2d\u8d2d\u4e70\u8054\u7f51\u7535\u89c6\u5e7f\u544a\uff1f<\/span>[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;125255&#8243;]1.0. \u8986\u76d6\u53ef\u6269\u5c55\u4e14\u4fdd\u62a4\u9690\u79c1\u7684\u53d7\u4f17[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;899136&#8243;]DV360 \u901a\u8fc7\u9690\u79c1\u4f18\u5148\u7684\u6743\u9650\uff0c\u89e6\u8fbe\u6d77\u91cf\u7684CTV\u53d7\u4f17\uff0c\u8ba9\u5e7f\u544a\u4e3b\u80fd\u591f\u901a\u8fc7\u7edf\u4e00\u7684\u5de5\u4f5c\u6d41\u7a0b\u9ad8\u6548\u6269\u5c55\u5176\u5e7f\u544a\u7cfb\u5217\u3002[\/vc_column_text][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;103007&#8243;]2.0 \u83b7\u53d6 YouTube \u548c\u5408\u4f5c\u4f19\u4f34\u7684\u4f18\u8d28\u5e7f\u544a\u8d44\u6e90[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;213812&#8243;]\u540c\u65f6\u83b7\u5f97 YouTube \u72ec\u7279\u7684\u89c6\u9891\u5185\u5bb9\u4ee5\u53ca\u4f18\u8d28\u7684\u7b2c\u4e09\u65b9\u8054\u7f51\u7535\u89c6\u5e94\u7528\u548c\u89c6\u9891\u70b9\u64ad (VOD) \u5e73\u53f0\u3002\u6240\u6709\u5e7f\u544a\u8d44\u6e90\u90fd\u7b26\u5408\u54c1\u724c\u4fdd\u969c\u548c\u89c2\u770b\u8005\u53c2\u4e0e\u5ea6\u7684\u9ad8\u6807\u51c6\u3002[\/vc_column_text][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;525685&#8243;]3.0. \u901a\u8fc7\u8986\u76d6\u9762\u62a5\u544a\u83b7\u53d6\u6574\u4f53\u5e7f\u544a\u7cfb\u5217\u6d1e\u89c1[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;907577&#8243;]DV360 \u63d0\u4f9b\u5f3a\u5927\u7684\u8861\u91cf\u5de5\u5177\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e86\u89e3\u5176\u8054\u7f51\u7535\u89c6\u6295\u8d44\u5982\u4f55\u5f71\u54cd\u6574\u4e2a\u6f0f\u6597\u7684\u8868\u73b0\uff1a[\/vc_column_text][vc_single_image media=&#8221;94655&#8243; media_width_percent=&#8221;60&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;198020&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;430658&#8243;]<b>3.1. \u8986\u76d6\u7684\u552f\u4e00\u8eab\u4efd\u7528\u6237\u6570\uff1a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u4e86\u89e3\u60a8\u5728\u4e0d\u540c\u683c\u5f0f\u548c\u8bbe\u5907\u4e0a\u89e6\u8fbe\u4e86\u591a\u5c11\u72ec\u7acb\u7528\u6237\u4ee5\u53ca\u89e6\u8fbe\u9891\u7387\u3002 <\/span><\/p>\n<p><b>3.2. \u7528\u6236\u8986\u76d6\uff1a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u901a\u8fc7\u8861\u91cf\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u72ec\u7acb\u7528\u6237\u6765\u8bc4\u4f30\u76ee\u6807\u6536\u89c6\u70b9\u3002 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>3.3. \u91cd\u53e0\u5206\u6790<\/b><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">\u8bc6\u522b\u53d1\u5e03\u5546\u548c\u5e7f\u544a\u7cfb\u5217\u4e4b\u95f4\u7684\u8986\u76d6\u91cd\u53e0\u60c5\u51b5\uff0c\u4ee5\u63d0\u9ad8\u5a92\u4f53\u6548\u7387\u3002 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>3.4. \u8de8\u5a92\u4f53\u8986\u76d6\u9762\u62a5\u544a*<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5b83\u63d0\u4f9b\u7ed3\u5408\u4f20\u7edf\u7535\u89c6\u548c\u6570\u5b57\u6e20\u9053\u7684\u7edf\u4e00\u89c1\u89e3\uff1a <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5229\u7528\u7b2c\u4e09\u65b9\u7535\u89c6\u6570\u636e\u548c\u7b2c\u4e00\u65b9\u6570\u5b57\u4fe1\u53f7\uff0c\u8861\u91cf\u589e\u91cf\u3001\u5220\u9664\u91cd\u590d\u8d44\u6599\u540e\u7684\u8986\u76d6\u4eba\u6570\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u83b7\u53d6\u5e7f\u544a\u7cfb\u5217\u540e\u6d1e\u89c1\uff0c\u4ee5\u5b8c\u5584\u672a\u6765\u7684\u6295\u8d44\u3002 <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53d1\u5e03\u524d\u5229\u7528\u8986\u76d6\u9762\u89c4\u5212\u5e08\u9884\u6d4b\u5f71\u54cd\u3002 <\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image media=&#8221;94657&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;38&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;663643&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;612153&#8243;]<span style=\"font-weight: 400;\">\u5728 DV360 \u4e2d\u8d2d\u4e70\u8054\u7f51\u7535\u89c6\u5e7f\u544a\u8d44\u6e90\u7684 3 \u79cd\u65b9\u5f0f<\/span>[\/vc_custom_heading][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;127443&#8243;]1.0 YouTube \u516c\u5f00\u7ade\u4ef7[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;481343&#8243;]<span style=\"font-weight: 400;\">\u901a\u8fc7\u516c\u5f00\u7ade\u4ef7\uff0c\u5728 YouTube \u4e0a\u83b7\u53d6\u53ef\u6269\u5c55\u7684\u5b9e\u65f6\u5e7f\u544a\u8d44\u6e90\uff0c\u5e76\u5b8c\u5168\u63a7\u5236\u5b9a\u4f4d\u3001\u7d20\u6750\u548c\u9884\u7b97\u3002 <\/span>[\/vc_column_text][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;148084&#8243;]2.0 \u5373\u65f6\u9884\u8ba2[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;119379&#8243;]<span style=\"font-weight: 400;\">\u5feb\u901f\u9884\u7559\u4f18\u8d28 YouTube \u548c Google TV \u5e7f\u544a\u8d44\u6e90\uff0c\u65e0\u9700\u8bae\u4ef7\u3002\u8fd9\u79cd\u65b9\u6cd5\u7ed3\u5408\u4e86\u7ade\u4ef7\u7684\u89c4\u6a21\uff0c\u548c\u6709\u4fdd\u8bc1\u8d2d\u4e70\u7684\u786e\u5b9a\u6027\uff0c\u4ee5\u53ca\u9ad8\u7ea7\u5b9a\u4f4d\u529f\u80fd\u3002 <\/span>[\/vc_column_text][vc_single_image media=&#8221;94663&#8243; caption=&#8221;yes&#8221; media_width_percent=&#8221;76&#8243; alignment=&#8221;center&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;146376&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;164098&#8243;]3.0 \u6709\u4fdd\u8bc1\u7684\u7a0b\u5e8f\u5316\u4ea4\u6613[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;187752&#8243;]<span style=\"font-weight: 400;\">\u901a\u8fc7\u6709\u4fdd\u8bc1\u7684\u7a0b\u5e8f\u5316\u4ea4\u6613\u81ea\u52a8\u8d2d\u4e70\uff0c\u53ef\u63d0\u4f9b\uff1a <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65e0\u4ee3\u7801\u5e7f\u544a\u6295\u653e\u7ba1\u7406<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6574\u5408\u7684\u62a5\u544a\u548c\u7ed3\u7b97 <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google \u6216\u7b2c\u4e00\u65b9\u53d7\u4f17\u5b9a\u4f4d<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image media=&#8221;94664&#8243; 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