{"id":94906,"date":"2025-08-19T14:25:21","date_gmt":"2025-08-19T06:25:21","guid":{"rendered":""},"modified":"2025-10-13T11:52:17","modified_gmt":"2025-10-13T03:52:17","slug":"%e5%85%b3%e4%ba%8echrome-%e4%b8%8a%e7%9a%84%e7%ac%ac%e4%b8%89%e6%96%b9-cookie-%e7%9a%84%e6%9c%80%e6%96%b0%e6%9b%b4%e6%96%b0%ef%bc%9a%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e9%a1%bb%e7%9f%a5","status":"publish","type":"post","link":"https:\/\/fivestones.net\/zh-hans\/blog\/digital-marketing\/%e5%85%b3%e4%ba%8echrome-%e4%b8%8a%e7%9a%84%e7%ac%ac%e4%b8%89%e6%96%b9-cookie-%e7%9a%84%e6%9c%80%e6%96%b0%e6%9b%b4%e6%96%b0%ef%bc%9a%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e9%a1%bb%e7%9f%a5\/","title":{"rendered":"\u5173\u4e8eChrome \u4e0a\u7684\u7b2c\u4e09\u65b9 Cookie \u7684\u6700\u65b0\u66f4\u65b0\uff1a\u8425\u9500\u4eba\u5458\u987b\u77e5"},"content":{"rendered":"
[vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/1″][vc_column_text text_lead=”yes” uncode_shortcode_id=”190973″]Google\u518d\u6b21\u5ba3\u5e03\u4e86\u9488\u5bf9 Chrome \u4e2d\u7684\u7b2c\u4e09\u65b9 cookie\u7684\u66f4\u65b0\u3002<\/p>\n

\u6839\u636e\u9690\u79c1\u6c99\u7bb1<\/a>\u7f51\u7ad9\u4e0a\u7684\u535a\u5ba2\u6587\u7ae0\uff0cGoogle\u786e\u8ba4 Chrome \u5c06\u7ee7\u7eed\u652f\u6301\u7b2c\u4e09\u65b9 Cookie \u529f\u80fd<\/strong>\u2014\u4f46\u7528\u6237\u4ecd\u53ef\u901a\u8fc7 Chrome \u7684\u9690\u79c1\u6743\u4e0e\u5b89\u5168\u6027\u8bbe\u7f6e\u81ea\u884c\u63a7\u5236 Cookie \u8bbe\u7f6e\u3002<\/p>\n

\u53e6\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u53d8\u5316\u662f\u2014\u4e0d\u518d\u4f1a\u51fa\u73b0\u72ec\u7acb\u7684\u5f39\u7a97<\/strong>\u63d0\u793a\u6765\u5c4f\u853d\u6216\u5141\u8bb8\u7b2c\u4e09\u65b9Cookie\u3002<\/p>\n

\n

\u8fd9\u5bf9\u6570\u5b57\u8425\u9500\u4eba\u5458\u610f\u5473\u7740\u4ec0\u4e48<\/strong><\/h2>\n

\u4e4d\u770b\u4e4b\u4e0b\uff0c\u8fd9\u4f3c\u4e4e\u662f\u4e00\u6b21\u300c\u7f13\u5211\u300d\u2014\u6570\u5b57\u8425\u9500\u4eba\u5458\u4ecd\u53ef\u7ee7\u7eed\u4f7f\u7528\u7b2c\u4e09\u65b9Cookie\u8fdb\u884c\u53d7\u4f17\u5b9a\u4f4d\u3001\u5f52\u56e0\u5206\u6790\u548c\u4e2a\u6027\u5316\u8425\u9500\u3002\u4f46\u5982\u679c\u6211\u4eec\u771f\u6b63\u8bfb\u61c2\u5b57\u91cc\u884c\u95f4\u7684\u610f\u601d\uff0c\u5c31\u4f1a\u53d1\u73b0\u884c\u4e1a\u5e76\u672a\u964d\u4f4e\u9690\u79c1\u6807\u51c6\u3002<\/p>\n

\u7528\u6237\u540c\u610f\u4ecd\u662f\u6cd5\u5f8b\u8981\u6c42<\/strong>
\n\u6839\u636eGDPR \u548cCCPA \u7b49\u6cd5\u89c4\u8981\u6c42\uff0c\u65e0\u8bbaChrome\u7684\u9ed8\u8ba4\u8bbe\u7f6e\u5982\u4f55\uff0c\u5e7f\u544a\u4e3b\u5fc5\u987b\u5c0a\u91cd\u7528\u6237\u662f\u5426\u540c\u610f\u88ab\u8ffd\u8e2a\u7684\u9009\u62e9\u3002<\/p>\n

\u4e0d\u540c\u7684\u6d4f\u89c8\u5668\u6709\u4e0d\u540c\u7684\u89c4\u5b9a<\/strong>
\nFirefox\u3001Safari\u7b49\u5e38\u7528\u6d4f\u89c8\u5668\u65e9\u5df2\u9ed8\u8ba4\u9650\u5236\u7b2c\u4e09\u65b9Cookie\u3002\u5bf9\u4e8e\u66f4\u5e7f\u9614\u7684\u6570\u5b57\u5e7f\u544a\u5de5\u4f5c\u800c\u8a00\uff0c\u4ec5\u4f9d\u8d56\u7b2c\u4e09\u65b9Cookie\u4ecd\u7136\u4e0d\u662f\u4e00\u79cd\u53ef\u6301\u7eed\u7b56\u7565\u3002<\/p>\n

\u9690\u79c1\u6c99\u76d2\u4ecd\u5728\u8fdb\u884c<\/strong>
\nGoogle\u4ecd\u5728\u5927\u529b\u6295\u8d44\u4fdd\u62a4\u9690\u79c1\u7684\u6280\u672f\uff0c\u4f8b\u5982Topics API\u548cProtected Audience API\uff08\u524d\u8eab\u4e3aFLEDGE\uff09\uff0c\u8fd9\u4e9b\u6280\u672f\u65e8\u5728\u5b9e\u73b0\u8d34\u5207\u7684\u5e7f\u544a\u6295\u653e\uff0c\u540c\u65f6\u786e\u4fdd\u7528\u6237\u9690\u79c1\u5b89\u5168\u3002<\/p>\n

\u7ed3\u8bba\u662f\u4ec0\u4e48\uff1f\u60a8\u4ecd\u53ef\u5728 Chrome \u4e2d\u4f7f\u7528\u7b2c\u4e09\u65b9 Cookie \uff0c\u4f46\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u5df2\u7ecf\u5728\u671d\u7740\u300c\u540c\u610f\u4f18\u5148\u300d\u3001\u589e\u5f3a\u9690\u79c1\u7684\u65b9\u5411\u53d1\u5c55\u3002<\/strong><\/p>\n

\n

FiveStones \u7684\u89c2\u70b9\uff1a\u8fd9\u4ee3\u8868\u7740\u4ec0\u4e48<\/strong><\/h2>\n

Google\u7684\u51b3\u5b9a\u662f\u5207\u5408\u5b9e\u9645\uff0c\u4f46\u7edd\u975e\u5012\u9000\u3002\u7b2c\u4e09\u65b9Cookie\u6682\u65f6\u4ecd\u53ef\u5728Chrome\u4e2d\u4f7f\u7528\uff0c\u4f46\u4e0d\u53ef\u59a5\u534f\u7684\u524d\u63d0\u662f\u9700\u5c0a\u91cd\u7528\u6237\u7684\u6388\u6743\u3002\u5176\u4ed6\u6d4f\u89c8\u5668\u65e9\u5df2\u9ed8\u8ba4\u5c4f\u853d\u7b2c\u4e09\u65b9Cookie\uff0c\u4e14\u65e0\u8bbaChrome\u5982\u4f55\u89c4\u5b9a\uff0c\u9690\u79c1\u6cd5\u89c4\u59cb\u7ec8\u9002\u7528\u3002\u8425\u9500\u4eba\u5458\u5e94\u8be5\u6e05\u9192\u8ba4\u8bc6\u5230\uff1a\u65e9\u5df2\u5f00\u59cb<\/strong>\u8f6c\u5411\u9690\u79c1\u4f18\u5148\u3002<\/p>\n

Google\u5c06Cookie\u63a7\u5236\u529f\u80fd\u6574\u5408\u81f3Chrome\u8bbe\u7f6e\u4e2d\uff08\u4e0d\u518d\u5f39\u51fa\u72ec\u7acb\u63d0\u793a\uff09\uff0c\u5728\u6784\u5efa\u9690\u79c1\u6c99\u76d2\u89e3\u51b3\u65b9\u6848\u7684\u540c\u65f6\u4f18\u5316\u4e86\u7528\u6237\u4f53\u9a8c\u3002\u7b80\u8a00\u4e4b\uff0c\u5177\u5907\u8fdc\u89c1\u7684\u8425\u9500\u4eba\u5458\u4ecd\u5e94\u7740\u529b\u5e03\u5904\u9762\u5411\u672a\u6765\u7684\u5e7f\u544a\u548c\u8861\u91cf\u7cfb\u7edf<\/strong>\u3002<\/p>\n

\n

\u8425\u9500\u4eba\u5458\u7684\u4e0b\u4e00\u6b65<\/strong><\/h2>\n

\u5982\u679c\u60a8\u662f\u54c1\u724c\u65b9\u3001\u4ee3\u7406\u5546\u6216\u6570\u5b57\u6218\u7565\u4e13\u5bb6\uff0c\u63a5\u4e0b\u4f86\u60a8\u5e94\u805a\u7126\u7684\u662f\uff1a<\/span><\/p>\n

\u7ee7\u7eed\u5b9e\u65bd\u540c\u610f\u7ba1\u7406\u3002<\/strong>
\n\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u548c\u5e7f\u544a\u6d3b\u52a8\u5728\u6240\u6709\u6d4f\u89c8\u5668\uff08\u4e0d\u4ec5\u662fChrome\uff09\u4e2d\u5747\u90e8\u7f72\u6e05\u6670\u3001\u65b9\u4fbf\u4f7f\u7528\u7684\u6388\u6743\u6d41\u7a0b\u3002<\/p>\n

\u6295\u8d44\u7b2c\u4e00\u65b9\u6570\u636e\u6218\u7565\u3002<\/strong>
\n\u805a\u7126\u901a\u8fc7\u9053\u5fb7\u4e14\u900f\u660e\u7684\u65b9\u5f0f\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u4ece\u800c\u83b7\u53d6\u6570\u636e\u3002<\/p>\n

\u6d4b\u8bd5\u9690\u79c1\u4f18\u5148\u7684\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u3002<\/strong>
\n\u5c1d\u8bd5\u4f7f\u7528\u9690\u79c1\u5b89\u5168\u529f\u80fd\uff0c\u5982\u5185\u5bb9\u76f8\u5173\u5b9a\u4f4d\u548c\u5efa\u6a21\u53d7\u4f17\u3002Display & Video 360 (DV360) \u548c Google Ads \u7b49\u5e73\u53f0\u5df2\u6709\u8fd9\u7c7b\u529f\u80fd\u3002<\/p>\n

\u786e\u4fdd\u8425\u9500\u6d3b\u52a8\u53ef\u8de8\u6d4f\u89c8\u5668\u8fd0\u884c\u3002<\/strong>
\nChrome\u5e76\u975e\u5ba2\u6237\u4f7f\u7528\u7684\u552f\u4e00\u6d4f\u89c8\u5668\uff0c\u60a8\u7684\u7b56\u7565\u5fc5\u987b\u517c\u5bb9Safari\u3001Firefox\u3001Edge\u7b49\u65b0\u4e00\u4ee3\u9690\u79c1\u4f18\u5148\u7684\u5e73\u53f0\u3002<\/p>\n

\u4e86\u89e3\u60c5\u51b5\u3002<\/strong>
\n\u4e0e\u4e13\u5bb6\u5408\u4f5c\uff0c\u8ba9\u4ed6\u4eec\u6307\u5bfc\u60a8\u5e94\u5bf9\u53d8\u5316\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5bf9\u53d8\u5316\u505a\u51fa\u53cd\u5e94\u3002<\/p>\n

\n

\u6700\u540e\u7684\u601d\u8003<\/strong><\/h3>\n

\u5728 FiveStones\uff0c\u6211\u4eec\u8ba4\u4e3aGoogle\u7684\u58f0\u660e\u63d0\u9192\u8425\u9500\u4eba\u5458\u8981\u6709\u6218\u7565\u773c\u5149\u3001\u6df1\u601d\u719f\u8651\u5e76\u4e3a\u672a\u6765\u505a\u597d\u51c6\u5907\u3002<\/p>\n

\u5c0a\u91cd\u5ba2\u6237\u540c\u610f\u7684\u5e7f\u544a\u7b56\u7565\u5c06\u4fdd\u62a4\u60a8\u7684\u4e1a\u52a1\uff0c\u5e76\u4e3a\u60a8\u8d62\u5f97\u6838\u5fc3\u53d7\u4f17\u7684\u957f\u671f\u4fe1\u4efb\u3002[\/vc_column_text][vc_column_text uncode_shortcode_id=”190207″]\u6d4f\u89c8\u6211\u4eec\u66f4\u591a\u5173\u4e8eGoogle\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u4e2d\u9690\u79c1\u529f\u80fd\u4e0e\u6280\u672f\u8d8b\u52bf\u7684\u535a\u5ba2\u6587\u7ae0\u3002[\/vc_column_text][vc_button button_color=”accent” border_width=”0″ link=”url:https%3A%2F%2Ffivestones.net%2Fblog%2Fgoogle-marketing-platform%2Fgoogle-2025-ad-platform-policy-update%2F|title:Google%202025%20%E5%B9%BF%E5%91%8A%E5%B9%B3%E5%8F%B0%E6%94%BF%E7%AD%96%E6%9B%B4%E6%96%B0%20%7C%20%E7%BB%99%E5%B9%BF%E5%91%8A%E4%B8%BB%E7%9A%84%20CTV%20%E4%B8%8E%E9%9A%90%E7%A7%81%E6%B4%9E%E5%AF%9F|target:_blank|” uncode_shortcode_id=”184822″ button_color_type=”uncode-palette”]Google 2025 \u5e7f\u544a\u5e73\u53f0\u653f\u7b56\u66f4\u65b0 | \u7ed9\u5e7f\u544a\u4e3b\u7684 CTV \u4e0e\u9690\u79c1\u6d1e\u5bdf[\/vc_button][vc_button button_color=”accent” border_width=”0″ link=”url:https%3A%2F%2Ffivestones.net%2Fzh-hans%2Fblog%2Fgoogle-marketing-platform%2F%25e6%259c%25aa%25e6%259d%25a5%25e8%25a1%25a1%25e9%2587%258f%25e6%25a0%2587%25e5%2587%2586%25ef%25bc%259a%25e4%25ba%25ba%25e5%25b7%25a5%25e6%2599%25ba%25e8%2583%25bd%25e4%25b8%258e%25e9%259a%2590%25e7%25a7%2581%25e6%25b3%2595%25e8%25a7%2584%25e7%259a%2584%25e4%25ba%25a4%25e6%25b1%2587%25e7%2582%25b9%2F|target:_blank” uncode_shortcode_id=”619413″ button_color_type=”uncode-palette”]\u672a\u6765\u8861\u91cf\u6807\u51c6\uff1a\u4eba\u5de5\u667a\u80fd\u4e0e\u9690\u79c1\u6cd5\u89c4\u7684\u4ea4\u6c47\u70b9[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

\u8fd9\u7bc7\u6587\u7ae0\u5206\u4eab\u4e86\u5173\u4e8e Google \u6700\u65b0\u53d1\u5e03\u7684\u7b2c\u4e09\u65b9 Cookie \u7981\u4ee4\u60a8\u5e94\u8be5\u6ce8\u610f\u7684\u4e8b\u9879\u3002<\/p>\n","protected":false},"author":29,"featured_media":94523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[115,187],"tags":[],"class_list":["post-94906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-187"],"_links":{"self":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/94906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/comments?post=94906"}],"version-history":[{"count":10,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/94906\/revisions"}],"predecessor-version":[{"id":95351,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/posts\/94906\/revisions\/95351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media\/94523"}],"wp:attachment":[{"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/media?parent=94906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/categories?post=94906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivestones.net\/zh-hans\/wp-json\/wp\/v2\/tags?post=94906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}