The first step to enabling a data-driven business is getting valuable data
As a compact ad tech consultancy, FiveStones’ solutions architects are always heavily involved in designing how your company can obtain marketing data in a privacy-safe way, using relevant data-collection solutions from the Google Marketing Platform.
WHO IS ANALYTICS CONSULTING FOR?
This service is for businesses who may have marketing data obtained from their Analytics or advertising platforms, but are not sure if it’s valuable enough for insights or activations.
HOW DO WE HELP YOU?
As a certified Google Marketing Partner with more than 20 years in ad tech solutions, FiveStones is experienced in developing bespoke project frameworks, based on which stage of data collection your company is at.
Some of our project scopes include:
- Work closely with you to understand where and how data should be collected, according to your business objectives
- Architect a tagging structure
- Share detailed guidelines on how your developer should implement tags
- Test and audit tag implementation
WHICH DATA COLLECTION SOLUTION IS BEST FOR YOU?
Google Analytics: Measuring app and/or website performance
If your marketing relies on measuring user engagement alongside organic and paid channels, you’ll need to invest in Google Analytics 4 / Google Analytics 4 (360). The Analytics 360 is the enterprise-level version for customers who need scalability.
Key benefits of GA360:
- Advanced user management and custom reporting give your teams access to the data they need to understand your customers
- More scale for your BigQuery exports, reporting, and audiences. Get all of your data in near real-time.
- SLAs, audit notifications & compliance features give enterprises the security they need to operate more efficiently across the world
Campaign Manager 360: Centralizing media performance with owned ad server
If your marketing relies on accurate and non-siloed reporting on your media channels, investing in an ad server solution is crucial.
Key benefits of CM360:
- Integrated cross-channel features across the Google Marketing Platform
- Leverage advanced verification, ad serving, and measurement tools
- Traffic prospects to your site with high-quality templates