6 Steps to Journey from UA to GA4 1

6 Steps to Journey from UA to GA4

A detailed guide on how to migrate from UA to GA4

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13 different types of reporting available in Display & Video 360 (DV360) 2

13 different types of reporting available in Display & Video 360 (DV360)

We explore 13 different types of reporting available in Display & Video 360 (DV360) that you can leverage for greater insight and measurement of your programmatic & digital media campaigns.

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The efficiency & effectiveness of using 3rd party audiences in your targeting strategy 3

The efficiency & effectiveness of using 3rd party audiences in your targeting strategy

The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.

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3 benefits of in-housing the Google Marketing Platform 6

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.

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Website Optimisation, 10 Best Practices You Can Use 7

Website Optimisation, 10 Best Practices You Can Use

Our experts share top tips on managing the process of website optimisation and how to achieve your experimentation objectives, in a systematic manner.

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