February 4, 2021
5 Multi-channel Funnels reports available within Google Analytics
Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions
May 19, 2020
Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)
Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce Marketing Cloud, the benefits and audience activation from GA360 to Marketing Cloud.