AnalyticsData-Driven MarketingAnalytics 360
5 Multi-channel Funnels reports available within Google Analytics 1

February 4, 2021

5 Multi-channel Funnels reports available within Google Analytics

Multi-channel funnels is a group of reports in Google Analytics allowing marketers to break down how your different marketing channels contribute to conversions

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AnalyticsData-Driven MarketingAnalytics 360
9 differences between Google Analytics (free) and Google Analytics 360 (GA360) for Universal Analytics 2

October 20, 2020

9 differences between Google Analytics (free) and Google Analytics 360 (GA360) for Universal Analytics

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Google Marketing PlatformData-Driven MarketingAnalytics 360
Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target) 3

May 19, 2020

Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)

Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce Marketing Cloud, the benefits and audience activation from GA360 to Marketing Cloud.

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