Consultant’s View: Insights from the new BCG Report (Part 1) - 87% of brands agree first-party data is very important to digital marketing 1

Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing

With the recent release of BCG’s new report ‘Responsible Marketing With First-Party Data In Asia Pacific’, FiveStones deep dive into how organisations can leverage these insights across the Google Marketing Platform

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What are Floodlight Activities (aka Floodlight tags)? 2

What are Floodlight Activities (aka Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour

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What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM) 3

What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM)

With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM) 4

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM)

Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 5

6 reasons why you should be using Data-Driven Attribution in Campaign Manager

With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.

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Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target) 6

Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)

Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce Marketing Cloud, the benefits and audience activation from GA360 to Marketing Cloud.

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Dynamic Remarketing: 7 tactics to maximise your conversions 7

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates

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Campaign Manager Gets Your Business Ready for Digital Transformation 8

Campaign Manager Gets Your Business Ready for Digital Transformation

We explore a case study of one of our clients, a world-class timepiece brand, and how they used Campaign Manager to help evolve their digital transformation.

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Create better ad experiences with Data-Driven Creative (DDC) and dynamic ads 9

Create better ad experiences with Data-Driven Creative (DDC) and dynamic ads

As a Data-Driven Creative and dynamic ad expert, FiveStones understands successful creative takes a beautiful design, along with it being engaging and relevant.

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