How GA4 revealed the true Customer journey for PrimeCredit 1

How GA4 revealed the true Customer journey for PrimeCredit

A case study on how GA4 aided in unifying app & web data for a financial brand

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6 Steps to Journey from UA to GA4 2

6 Steps to Journey from UA to GA4

A detailed guide on how to migrate from UA to GA4

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Buying YouTube ads in DV360 3

Buying YouTube ads in DV360

In this article, we learn about the benefits of buying Youtube and other media via the DV360 platform

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Bounce Rate vs Engagement Rate 4

Bounce Rate vs Engagement Rate

GA4 has different metrics and dimensions than UA. This article focuses on "engagement rate" and "bounce rate" and why marketers should use it.

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13 different types of reporting available in Display & Video 360 (DV360) 5

13 different types of reporting available in Display & Video 360 (DV360)

We explore 13 different types of reporting available in Display & Video 360 (DV360) that you can leverage for greater insight and measurement of your programmatic & digital media campaigns.

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8 reasons to transition from Google Ads to Campaign Manager 360 6

8 reasons to transition from Google Ads to Campaign Manager 360

As a gateway into the Google Marketing Platform and more advanced digital marketing, Campaign Manager 360 is an effective solution for organisations currently using Google Ads

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