Consultant’s View: Insights from the new BCG Report (Part 1) - 87% of brands agree first-party data is very important to digital marketing 6

Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing

With the recent release of BCG’s new report ‘Responsible Marketing With First-Party Data In Asia Pacific’, FiveStones deep dive into how organisations can leverage these insights across the Google Marketing Platform

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Consultant's View - Data-Driven Marketing in Uncertain Times: How to execute campaigns in Display & Video 360 (DV360) during uncertain times 7

Consultant’s View – Data-Driven Marketing in Uncertain Times: How to execute campaigns in Display & Video 360 (DV360) during uncertain times

With uncertain times impacting consumer behaviour and how marketers execute their media, we provide a ‘How to guide’for Display & Video 360 (DV360) to stay connected with your customers.

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What are Floodlight Activities (aka Floodlight tags)? 8

What are Floodlight Activities (aka Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour

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What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM) 9

What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM)

With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM) 10

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM)

Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.

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