6 tips for leveraging digital trends across South-East Asia for 2021 1

6 tips for leveraging digital trends across South-East Asia for 2021

As one of the globe's fastest growing regions online, we explore South-east Asia’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

Read More

5 steps organisations in South-east Asia are using to collect first-party data 2

5 steps organisations in South-east Asia are using to collect first-party data

South-east Asia is a growing region when it comes to digital advertising, here, we’ll explore the 5 key steps that organisations in South-east Asia are using to collect first-party data for their digital advertising

Read More

The importance of enriching your first-party data during uncertainty 3

The importance of enriching your first-party data during uncertainty

Despite the uncertainty brought about by COVID-19, the digital ad industry has long been shifting towards a more first-party data focused future, here we take an in-depth look at this shift.

Read More

How in-housing the Google Marketing Platform can power your first-party data in Greater China 4

How in-housing the Google Marketing Platform can power your first-party data in Greater China

With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.

Read More

The explosion of streaming services in Asia-Pacific 5

The explosion of streaming services in Asia-Pacific

Streaming services, particularly through subscription-based providers, have seen significant growth over the last decade and even more so with lockdowns during the pandemic.

Read More

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360) 7

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)

Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.

Read More

3 benefits of in-housing the Google Marketing Platform 8

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.

Read More

Dynamic Remarketing: 7 tactics to maximise your conversions 9

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates

Read More

Re-engaging with Dynamic Remarketing in 2020 10

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.

Read More