January 27, 2021
The explosion of streaming services in Asia-Pacific
Streaming services, particularly through subscription-based providers, have seen significant growth over the last decade and even more so with lockdowns during the pandemic.
May 28, 2020
3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.
May 26, 2020
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.
May 7, 2020
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates
April 29, 2020
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.
April 22, 2020
Consultant’s View: Data-Driven Marketing in Uncertain Times – 12 Google Tools to Help Work Remotely and Continue Business Growth
Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times
March 18, 2020
Website Optimisation, 10 Best Practices You Can Use
Our experts share top tips on managing the process of website optimisation and how to achieve your experimentation objectives, in a systematic manner.
February 25, 2020
The Rise of Mini-programmes and Super Apps
The growth of mini-programmes is directly linked to the rise of Super Apps and the mobile-first phenomenon in China. How did it come about and what's next?
December 4, 2019
Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business
We uncovered different approaches to bring business success through data in our GA workshop “Integrating Data into Your Business"