Digital Marketing

As mature markets within the APAC region, we explore Greater China’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

As mature markets within the APAC region, we explore Australia & New Zealand’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

With A/B testing named the highest ranked method planned for improving conversion, we compare two popular conversion rate optimisation (CRO) tools, Google Optimize and AB Tasty

As one of the globe's fastest growing regions online, we explore South-east Asia’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

South-east Asia is a growing region when it comes to digital advertising, here, we’ll explore the 5 key steps that organisations in South-east Asia are using to collect first-party data for their digital advertising

Despite the uncertainty brought about by COVID-19, the digital ad industry has long been shifting towards a more first-party data focused future, here we take an in-depth look at this shift.

With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.

Streaming services, particularly through subscription-based providers, have seen significant growth over the last decade and even more so with lockdowns during the pandemic.

Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.