3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)
Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.
3 benefits of in-housing the Google Marketing Platform
Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.
Dynamic Remarketing: 7 tactics to maximise your conversions
46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates
Re-engaging with Dynamic Remarketing in 2020
Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.
Consultant’s View: Data-Driven Marketing in Uncertain Times – 12 Google Tools to Help Work Remotely and Continue Business Growth
Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times
Website Optimisation, 10 Best Practices You Can Use
Our experts share top tips on managing the process of website optimisation and how to achieve your experimentation objectives, in a systematic manner.
The Rise of Mini-programmes and Super Apps
The growth of mini-programmes is directly linked to the rise of Super Apps and the mobile-first phenomenon in China. How did it come about and what's next?
Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business
We uncovered different approaches to bring business success through data in our GA workshop “Integrating Data into Your Business"
