What are Floodlight Activities (Floodlight tags)? 1

What are Floodlight Activities (Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour

Read More

What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360) 2

What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)

With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).

Read More

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360) 3

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager 360 (CM360)

Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.

Read More

6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360 4

6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360

With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.

Read More

3 benefits of in-housing the Google Marketing Platform 5

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.

Read More

Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target) 6

Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)

Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce Marketing Cloud, the benefits and audience activation from GA360 to Marketing Cloud.

Read More

Dynamic Remarketing: 7 tactics to maximise your conversions 7

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates

Read More

Re-engaging with Dynamic Remarketing in 2020 8

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.

Read More

Consultant's View: Data-driven Marketing in Uncertain Times - 4 Data-Driven Marketing Mindsets to power your decision-making 9

Consultant’s View: Data-driven Marketing in Uncertain Times – 4 Data-Driven Marketing Mindsets to power your decision-making

In this series, brought to you by FiveStones and our Google Marketing Platform consultants, we explore digital marketing and the GMP from different perspectives of our industry, to provide actionable insights to help you navigate these uncertain times.

Read More

Website Optimisation, 10 Best Practices You Can Use 10

Website Optimisation, 10 Best Practices You Can Use

Our experts share top tips on managing the process of website optimisation and how to achieve your experimentation objectives, in a systematic manner.

Read More