Consultant’s View: Insights from the new BCG Report (Part 1) - 87% of brands agree first-party data is very important to digital marketing 1

Consultant’s View: Insights from the new BCG Report (Part 1) – 87% of brands agree first-party data is very important to digital marketing

With the recent release of BCG’s new report ‘Responsible Marketing With First-Party Data In Asia Pacific’, FiveStones deep dive into how organisations can leverage these insights across the Google Marketing Platform

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What are Floodlight Activities (aka Floodlight tags)? 2

What are Floodlight Activities (aka Floodlight tags)?

As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour

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What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM) 3

What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager (CM)

With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).

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3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM) 4

3 Steps for Measuring Snapchat Ads Performance in Campaign Manager (CM)

Snapchat has huge growth and strength in reaching students and young professionals. Here, we explore the metrics available to measure Snapchat Ads performance in Campaign Manager (CM). performance.

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6 reasons why you should be using Data-Driven Attribution in Campaign Manager 5

6 reasons why you should be using Data-Driven Attribution in Campaign Manager

With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.

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3 benefits of in-housing the Google Marketing Platform 6

3 benefits of in-housing the Google Marketing Platform

Here, we explore 3 benefits to In-housing the Google Marketing Platform and why it’s about evolving your media strategy and relationships with your agencies.

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Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target) 7

Google Analytics 360 (GA360) Audience Activation in Salesforce Marketing Cloud (Exact Target)

Here, we explore how to integrate Google Analytics 360 (GA360) and Salesforce Marketing Cloud, the benefits and audience activation from GA360 to Marketing Cloud.

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Dynamic Remarketing: 7 tactics to maximise your conversions 8

Dynamic Remarketing: 7 tactics to maximise your conversions

46% of marketers believe re-engaging previous site visitors is the most underused form of marketing, here, we explore 7 Dynamic Remarketing tactics to generate higher conversion rates

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Re-engaging with Dynamic Remarketing in 2020 9

Re-engaging with Dynamic Remarketing in 2020

Dynamic remarketing can be a powerful strategy in re-engaging potential customers who have previously visited your site with personalised content.

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Consultant's View: Data-driven Marketing in Uncertain Times - 4 Data-Driven Marketing Mindsets you can use 10

Consultant’s View: Data-driven Marketing in Uncertain Times – 4 Data-Driven Marketing Mindsets you can use

In this series, brought to you by FiveStones and our Google Marketing Platform consultants, we explore digital marketing and the GMP from different perspectives of our industry, to provide actionable insights to help you navigate these uncertain times.

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