The efficiency & effectiveness of using 3rd party audiences in your targeting strategy 1

The efficiency & effectiveness of using 3rd party audiences in your targeting strategy

The use of 3rd party data and a 3rd party DMP partner can help develop your organisation’s Marketing Maturity and allow more granular and precise audience targeting using 3rd party audiences.

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5 tips for leveraging digital trends across Greater China for 2021 2

5 tips for leveraging digital trends across Greater China for 2021

As mature markets within the APAC region, we explore Greater China’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

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5 tips for leveraging digital trends across Australia & New Zealand for 2021 3

5 tips for leveraging digital trends across Australia & New Zealand for 2021

As mature markets within the APAC region, we explore Australia & New Zealand’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

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Consultant’s View: 3 types of First-party Data to activate in your Digital Marketing Strategy (insights from the BCG) 4

Consultant’s View: 3 types of First-party Data to activate in your Digital Marketing Strategy (insights from the BCG)

Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times

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Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty 5

Comparing conversion rate optimisation (CRO) tools: Google Optimize and AB Tasty

With A/B testing named the highest ranked method planned for improving conversion, we compare two popular conversion rate optimisation (CRO) tools, Google Optimize and AB Tasty

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6 tips for leveraging digital trends across South-East Asia for 2021 6

6 tips for leveraging digital trends across South-East Asia for 2021

As one of the globe's fastest growing regions online, we explore South-east Asia’s digital trends for 2021 and provide practical tips on how to leverage them for better digital performance

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Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021 7

Tag Management: Comparing Google Tag Manager (GTM) & Tealium iQ in 2021

With data governance achieving returns of upto 510%, we explore the key differences between two popular Tag Management Systems, Google Tag Manager and Tealium iQ

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5 steps organisations in South-east Asia are using to collect first-party data 8

5 steps organisations in South-east Asia are using to collect first-party data

South-east Asia is a growing region when it comes to digital advertising, here, we’ll explore the 5 key steps that organisations in South-east Asia are using to collect first-party data for their digital advertising

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The importance of enriching your first-party data during uncertainty 9

The importance of enriching your first-party data during uncertainty

Despite the uncertainty brought about by COVID-19, the digital ad industry has long been shifting towards a more first-party data focused future, here we take an in-depth look at this shift.

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How in-housing the Google Marketing Platform can power your first-party data in Greater China 10

How in-housing the Google Marketing Platform can power your first-party data in Greater China

With advanced first-party targeting capabilities and the ability to enhance first-party data, in-housing the Google Marketing Platform provides marketers and advertisers in Greater China the technological capabilities to be successful in the changing landscape.

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