The sunsetting of Universal Analytics: Everything you need to know 1

The sunsetting of Universal Analytics: Everything you need to know

Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times

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8 reasons to transition from Google Ads to Campaign Manager 360 2

8 reasons to transition from Google Ads to Campaign Manager 360

As a gateway into the Google Marketing Platform and more advanced digital marketing, Campaign Manager 360 is an effective solution for organisations currently using Google Ads

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Best practices for frequency capping in the Google Marketing Platform in 2021 5

Best practices for frequency capping in the Google Marketing Platform in 2021

Frequency capping allows you to limit the number of times your ads appear for any given user, improving reach and effectiveness of your digital ads

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7 Advanced Media Planning strategies for video in APAC 6

7 Advanced Media Planning strategies for video in APAC

With research showing video directly increases leads and sales, understanding how to plan your video media is key to its success - here, we provide you with some advanced media planning strategies for video in APAC.

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7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each 7

7 Stages of the Sales Funnel and how to apply the Google Marketing Platform in each

Here, we explore our consultants’ knowledge and experience in the Google Marketing Platform the Google tools available to help you manage your business and work remotely during uncertain times

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