What are Floodlight Activities (Floodlight tags)?
As the conversion tracking system for Google Marketing Platform, floodlight tags and activities enable the collection of unique information of that website user’s onsite behaviour
What is Attribution Modelling? 9 types of Attribution Models you can use in Campaign Manager 360 (CM360)
With data-driven marketing increasingly influencing campaign delivery and analysis, we explore what Attribution Modelling is and 8 types of Attribution Models in Campaign Manager (CM).
6 reasons why you should be using Data-Driven Attribution in Campaign Manager 360
With calibrated, data-driven methodology to track more accurate conversions, we explore why you should apply Data-Driven Attribution Models within your GMP campaign reporting.
Our 1st GA Workshop in Shenzhen, China – Integrating Data into Your Business
We uncovered different approaches to bring business success through data in our GA workshop “Integrating Data into Your Business"